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Customer Ratings & Reviews

Customer reviews

Rating 4.7 out of 5 stars with 557 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers find value in the exceptional picture quality, vibrant colors, and ease of setup and use of this 55" Class S90D Series OLED 4K UHD Smart Tizen TV. Many appreciate the smooth refresh rate, perfect for gaming and streaming, and the wide viewing angles. However, some users have expressed concerns regarding the remote control's design and occasional connectivity issues with certain apps. The overall experience is largely positive, focusing on the impressive visual performance.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 557 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Its ok, just too dark of a picture in some scenes

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased the S90D in 55" to replace a 6 year old LG which went dark recently. Having had several Samsung tv's over the years, that are still working. The decision to go back to Samsung was made based on longevity. So, thoughts on the S90D. It has an ok to good picture. Frankly, the picture was better on the now "waiting to be fixed" LG. For me (wife included) the picture is too dark in some situations ie. movies with night scenes or films with a lot of shadows. Adjustments to brighten things up lead to picture blooming out too much. The picture is great when watching studio type programs. Now, to be fair, this tv is hours old so picture quality may improve over the next few days. OLED screens are marketed on how great the black color is represented. And yes, they are no doubt. The choice to go with a QLED screen may have been better? Something to consider when making your decision. After owning several Samsung tv's I found the setup to be easy and was guided quite well for the initial setup. Not that big of a change in the overall process of fine tuning the picture settings or other settings. The processor is faster than previous generations which is typical with most next generation tv's. As a heads up Best Buy only recycles tv's below 50" so don't bring it to BB expecting to get it recycled. Ya, I did that. So, it now sits at home again, and when I get around to it I will replace the faulty back lite board and go from there. I will update this review at some point in the future.

    I would recommend this to a friend
    • Brand response from Samsung
      Posted .

      t05ks,

      I’m sorry to hear you’re not fully satisfied with the S90D TV’s brightness level. If the image is too dim, please try disabling some of the TV's energy efficiency functions, as these will automatically adjust your picture and may cause your screen to appear brighter or darker than preferred. Go to: Home > Menu > Settings > All Settings > General & Privacy > Power and Energy Saving > turn off Brightness Optimization, Brightness Reduction, and Motion Lighting

      You may also want to try adjusting image settings to improve your picture. Go to Home > Menu > Settings > All Settings > Picture > Picture Mode
      1. Standard: Is the default mode suitable for general viewing environments
      2. Dynamic: Makes the picture brighter and clearer in bright viewing environments
      3. Eco: Provided to save energy
      4. Movie: Suitable for watching TV or movies in a dark room
      5. Filmmaker Mode: Provides source content just as the creators intended. If the image is defined as Filmmaker Mode, it’ll automatically switch to Filmmaker Mode while watching.

      You can also customize the brightness level of your screen between 0 – 50 to your preference. Go to: Home > Menu > Settings > All Settings > Picture > Expert Settings

      Please also make sure you’ve got the latest firmware version installed on your TV. You can check this by going to: Home > Menu > Settings > Support > Software Update > Update Now

      I hope these tips help. Should you need further assistance, please call us at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Or visit us on the Samsung website and click on the ‘Support’ link for:
      • LiveChat
      • Manuals, Software, & Warranty Info

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Excellent quality TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV was very easy to setup and projects well in light and dark settings.

    I would recommend this to a friend
  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Awesome OLED Smart TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Samsung 55" Class S90D Series OLED 4K is an absolute stunner! The OLED display delivers breathtaking contrast, deep blacks, and vibrant colors that make movies, shows, and games look incredibly lifelike. The 4K resolution, paired with Samsung’s Quantum HDR, ensures crystal-clear detail and an immersive viewing experience. The refresh rate and motion handling make it perfect for gaming, with ultra-smooth performance and low input lag. Plus, the sleek design and slim bezels add a premium touch to any setup. If you're looking for a top-tier OLED TV, this one is a winner!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    “Fantastic 4K Quality – Exceeded My Expectations!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Picture, Great Sound, and Easy to Use! I recently purchased this TV and I couldn’t be happier with my decision. The picture quality is outstanding — colors are vivid, blacks are deep, and the 4K resolution really makes a difference whether I’m watching movies, sports, or just streaming shows. The sound is surprisingly clear and powerful for a flat-screen TV, which saved me from needing a soundbar right away.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Samsung S90D

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with the Samsung S90D.Best Buy associates were very helpful and made the purchase a pleasent experience and answered all my questions that i had about the purchase of the telivision. The Samsung S90D has outstanding picture quality and color.Would highly recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I really like this TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love the bright picture of this oled TV. I paired it with the samsung soundbar I already had, but it sounds great even without it. I watch apple TV and Play Xbox one X on this and could not be happier with the quality and performance.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great choice for our bedroom TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased the 55” for a Bedroom and it has an incredible picture with great blacks. The sound from the TV fills the bedroom and I don’t need to purchase a soundbar. The remote, being designed for voice operation, is easier to use and its accurate. Using the Best Buy app with AR to virtual see it in your room was helpful in picking the size. Joining the Total Member program is a good deal if you purchase multiple apple devices along with other Best Buy purchases.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Oled TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The high contrast ratio gives the TV great picture quality with vibrant colors and deep black level, high brightness level

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV Purchasing Experience Ever at Best Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Use to me a SONY man for many years, however, this SAMSUNG S90D is a real game changer, the picture is spectacular and the speakers it came with were very adequate but decided to upgrade to a SAMSUNG Q-SYMPHONY soundbar and what a difference it made. This set just about synched itself to my existing cable box and the price point was very reasonable and attainable with Best Buys generous credit card terms. I would do it all over again for sure.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything I was hoping for. Picture quality, color,sound. I turned down the brightness a little bit because my room is not large.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    First class LED but the audio has some oddities

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful picture quality. Colors, resolution are perfect. Blacks and whites are absolute. Built in speakers are surprisingly good for their size and location. I have a sound bar that is excellent so i might give that a try. The OLED tv is light compared to its predecessor which helps with single-person moving.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV is really crystal clear, even despite the large size of it. Fits our wall so well, looks great. One small issue with sound not coming out a few times, but I'm not sure if it's something with the sound bar or the TV. When we called the sound bar company, they ran diagnostics remotely and determined that all was well with the sound bar and it must be the TV. But that's a rare event and 97% of the time it works fine. Despite this small annoyance, I still recommend it just because the TV is so good. We hope it lasts a long time.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good quality and user friendly apps

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is good and the use of apps is easy with the remote. Added a soundbar which is necessary. Best Buy setup service is excellent.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv I've ever owned.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture. Deep ruch color and perfect blacks. Tizen os isn't great but as long as you gmgave roku or something similar you don't have to use it too much. If you are looking for a great oled tv . Look no further. If you want to go for a sony bravia 8 and have the money then that is the only other tv i would recommend but its another 400 or so. Im very happy with my purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has an exceptional picture! Great color and detail! We waited a long time before finally giving up our plasma tv for this one, but finally decided to upgrade to a smart tv, and definitely not disappointed! Highly recommended!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best purchase for my computer and home tv viewing.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This oled tv is far better that some really expesive comouter monitors. I was really surprised with the image quality. Gloss reflective glass like finish, and colors super colorful and vibrant. The sound is really clear as well and has deep base tones to balance out the different sounds which is also really nice. Another great feature that sold me on it was its availability to run at 144hz for computer gaming. 120hz for tv and consoles but flawless no lag experience at the same time. I loved this so much that i bought another 42 inch one for another computer in my home.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Stunning Picture and Smooth Performance!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought the Samsung S90D 55” OLED and I am absolutely loving it. The picture is jaw dropping with deep blacks, vivid colors, and sharp contrast that make movies and games pop. The Smart Tizen interface is fast and intuitive, and all my streaming apps run smoothly without lag. Setup was a breeze. Whether I am watching dark scenes or bright colorful action, this TV handles it beautifully. If you want a high end OLED with great features and reliability, this model delivers. Highly recommend!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Gorgeous Color

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunning display with so many options to adjust colors/contrast/brightness to whatever your preferences are. At first I had issues judder/stutter playing hard drive content. After trying various adjustments, I switched to "game mode" and all problems were solved. Even in this mode I was able to adjust the colors and tint to get vibrant gorgeous colors with great detail in imagery. Whatever your media, I believe you can get this display to your preferences. I use an AV receiver for sound so I have not bothered with the TV Speakers. The only issue I've had is getting the ARC port to play Dobly/DTS sound from the TV's built in apps like netflix and prime. In fairness, I didn't troubleshoot this issue much as I use a streaming box separately for those apps. A simple $30 ONN or Roku box is a simple fix if you can't get the ARC port to work properly. Even with that, I wouldn't take anything away from the overall rating as this TV is purchased solely for the quality of the display. If you can get this on sale as it is as of this writing in June 2025, this is a steal.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    WOW!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just let me say WOW this TV blows me away coming from a 2018 Samsung Q6FN. Everything about this TV is awesome. The color, contrast and brightness are great. I don’t think I can go back to a LED TV. You won’t go wrong with the S90D. One of the best out there.

    I would recommend this to a friend
  • Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Nice

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is beautiful, remote is very awkward. Stand on tv is not adjustable.

    I would recommend this to a friend
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