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Customer Ratings & Reviews

Your price for this item is $1,199.99
The comparable value price is $1,799.99

Customer reviews

Rating 4.8 out of 5 stars with 87 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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97%would recommend to a friend

Customers are saying

Customers find value in the exceptional picture quality of the 55” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). Many praise the vibrant colors and excellent image clarity. The natural color reproduction is also frequently highlighted. There are currently no reported negative customer experiences.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 87 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55” samsung

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture clarity and brightness. Pricing was reasonable on sale. In stock item.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good solid TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very vibrant colors easy to set up as all the options that I need highly recommend to those looking for a TV sidenote we had recently bought all new Sony’s but always had use Samsung prior to that. I’m going back to Samsung.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Ultimate Samsung

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a must buy. The picture quality is awesome. It was purchased for our bedroom. The wife loves to watch it. Only thing i would recommend, is a soundbar. The volume is at 100, but it still sounds low.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Amazing OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing mid-range OLED! It's very bright for an OLED. Colors are bright and look lifelike at the same time. Motion handling is great. Stutter is not noticeable which is not the case for another brand's OLED lineup. Upscaling on lower quality content is amazing! I have tried other brands but they either lack brightness or the motion handling is poor. Not the case with the LG C5. The only reason I'm not giving this 5 stars is the reflection handling on the screen. When mounting this TV in a living room with lots of windows, the reflections can be distracting. Not a deal breaker because this is easily the best mid-range OLED (I returned another brand due to poor motion handling and lack of low quality upscaling). The built in speakers could be better, but thats the case across the board. A soundbar will fix that. Everything else is unmatched. I cant say enough about how amazing the picture qualtiy is!! Great for movies, sports, and general TV watching.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of the tv is outstanding, the colors are vivid and mesmerizing. I wasn’t expecting to fall in love with this tv, I have spent so much time in my office due to this tv.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV for the money

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had Samsung TV for the past 10 years and the improvements they have made with this television makes it a winner in my book. The picture is really sharp and blacks are great. I had to adjust the brightness down a bit because the whites can be intense. The new software and apps make this a great stand alone TV. They are so responsive, I don’t feel the need for a streaming device like Apple TV or Roku. I would recommend the TV for those who can appreciate a great picture.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Happy with Samsung

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy so far... just received the TV a week ago and it has beautiful picture quality. It is easy to use and has a thinner profile than I expected which is a pleasant plus! Although it is the same size as my old TV, it looks bigger because the picture quality. My last 2 TV's have been Samsungs and I never had an issue with them. They last a very long time (last one I had for 12 yrs.)

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Getting read for rainy day watching!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new tv. It’s mounted in the bedroom so that I can watch my Sunday football and basketball games on a large screen. My soundbar provides the greatest of sound throughout my bedroom. I am looking forward to catching a great Netflix movie next on my big screen. Thank you Best Buy!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture, great tv!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and I have it in a bright room. The colors and the blacks are amazing!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The picture ranks with movie theater quality.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Perfect picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful visuals. Such a change from our 16 year old television.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Awesome Clarity

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is excellent, very bright. It is so good, that it seems like you are right there with everything. I only wish it had a setting to get it to a more movie setting. Not so much as tho you are in it, but it is extremely detailed and I am enjoying it.

    I would recommend this to a friend
    • Brand response from Samsung
      Posted .

      NICE,

      We appreciate your input on the picture quality of Samsung’s S90F TV. Please note there are several adjustments you can make to improve your viewing experience.

      First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now

      Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
      1. Standard – Default mode for general viewing
      2. Dynamic – Brighter and clearer in well-lit rooms
      3. Eco – Optimized for energy saving
      4. Movie – Best for watching in dark environments
      5. Filmmaker Mode – Preserves content exactly as intended by creators

      You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode

      If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.

      ~ Samsung Specialist Samsung

  • Rated 5 out of 5 stars

    Love my OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. Beautiful picture. Purchased for main tv in living room. This oled has no issues with the brightness of the room. Performs amazing as its paired with a Samsung Q930f sound bar. Very nice cinematic experience as they pair themselves in Q-symphony audio.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv is awesome, please invest in this, sound is amazing

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    movie

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoy being in my own home theater with quality view

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it! Highly recommend!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Salesman was very knowledgeable and helpful. Great customer service!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung 2025 55" Oled Smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fits the need perfectly ........................ exceptional color, clarity

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have really enjoyed the tv and would recommend it to anyone

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Beautiful color!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are so impressed with this TV! The color is great. You can't go wrong buying a Samsung. The photos are just true to life. I am in love!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My old TV was a Samsung and it was a very good product. The new TV has an exceptional picture and is hopefully as good as the last one.

    I would recommend this to a friend
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