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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 617 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are impressed with the exceptional picture quality, vivid colors, and overall ease of use. They also appreciate the illuminated remote control, the benefits of OLED technology, and the top-notch refresh rate. However, some customers find the product to be on the pricier side.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 617 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Like the picture quality and the size fits well in my bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JC025,

      Thanks for your awesome words!

      We're delighted to hear you're enjoying the A90K's picture quality and that it fits perfectly in your bedroom. Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, Great Price, Great Dealer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy oder from Best Buy website along with fast delivery. TV arrived in great condition. Was easy to set up. More features than expected and has made our tv watching very enjoyable. Highly recommend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, DougW! We're glad that you are happy with your TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 4 out of 5 stars

    Nice TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv so far. Good pic and sound. One problem is it was missing all the screws to put the pedestal on the bottom of the tv, so I had to return the tv and for a replacement tv because Best buy lost all the screws. Do not know if I would recommend buying an open box tv from best buy. Always some kind of issue with open box TVS from best buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JoshS, thank you for your 4-star review of the A90K TV.

      We're happy to know you appreciate this top-tier television's exceptional picture and sound quality.

      We sincerely apologize for the frustrating experience with the missing screws from your open-box purchase–While open-box items are managed by the retailer, we value your feedback on the process.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    versatil use

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like this screen because you can also install additional apps, Ive for instance installed pluralsight, so I get my training on a bigger screen than my lap or extra monitor. you can also watch any movie and the images are great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilmerS,

      Perfect! We're glad that you like the supported apps, size, and picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Printed Owners Manual?

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and sound quality. Impossible to get a printed owners manual! I'm into step by step owners manual with an index... maybe old fashioned but I'm a master with the print!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello steve, We are sorry to hear about your experience. Our product manuals can be downloaded for free (pdf files). If, however, you prefer a paper copy, you can purchase one from the True Manuals web site: https://us.esupport.sony.com/support/s/model-accessories?language=en_US. Despite your concern, we are happy that you still like the quality of your BRAVIA TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My guiltless pleasure

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great. Beautiful crisp picture and remarkably rich color.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NancyV,

      That's fantastic news! We are thrilled to learn about your satisfaction with the outstanding picture quality and exceptional performance of your XR48A90K. Thank you for choosing Sony!

      Best regards,
      Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV after my 16 year old plasma finally give out on me, I was surprised at how beautiful the picture is on this tv, Its all most like being there in real life, well worth the money to me,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks Michael for the 5-star rating! We're happy that you are impressed with the new Sony A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are extremely happy with this purchase. Excellent picture, sound and multiple streaming options. We looked at several and this decision was the right one. Would do it again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVfan, we're glad you like the picture and sound quality of our product! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    very very good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent...Picture, Sound... all fantastic, fairly straightforward interface, great simple remote. What's not to like, you get what you pay for. Worth it !!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Fantastic, DonaldS! You've certainly made a great choice! We are truly delighted to hear about your satisfaction with the amazing picture & sound quality, Google TV interface, and user-friendly remote control of your XR48A90K. Thank you so much for the perfect star rating and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Spectacular Sony TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV doesn’t disapoint. Image quality is nithing short of extroardinary. I use it only thru Amazon Stick 4K UHD and keep it in HDR mode only. I also tweaked the brightness and voila!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LotfiT,

      Fabulous! We are extremely pleased to know that you're enjoying the amazing picture quality of your new XR48A90K.

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just recommend

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good I like my tv it’s the best quality Picture looks great I’m happy with my tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelitonJ,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Nice upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a 42” Sony Bravia that was at least 15 years old that still worked perfectly. The Bravia XR has gorgeous color and definition. HD provides an enjoyable experience. So happy I upgraded.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarbaraG, Thanks for the 5-star rating! We're glad that you are impressed with the picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony oled

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sony 48” oled provides great sound from the screen speaker technology along with the best picture quality that feels like your standing in the movie

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi None,

      That's great! We're happy to hear that you like the OLED picture quality of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Fair price for quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After 20 years I decided to replace my old Bravia Sony with the new generation of OLED technology display. Installation was very smooth. It took me about half an hour without any issues. Picture quality is excellent but speakers are not great, the sound is little distorted.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UserX, We're glad you like our product! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. As for the sound, there are preset sound settings in the TV menu that you can select base on your preference.

      Thank you for trusting Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. Clear, bright deep saturated color and great sound without a soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardJ, nice! We're glad you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for the bedroom TV. Great picture quality especially after watching a video on how to adjust the picture settings. Thinking about buying a bigger one for my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkS, Thanks for the positive rating on the Sony A90K 4K OLED TV. We're glad that you are impressed with the picture quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sharp, clear picture and EASY to setup.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The television works well and the picture is very sharp. It was easy to set up, pair our Direct TV remote and download a special app to view live safari’s in South Africa. Very pleased with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertaR,

      That's great to hear! We're glad that you're enjoying the picture quality and apps of the television. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a nice tv just the right size. It has a great picture with bright colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharonT, awesome! We're extremely pleased to hear about your satisfaction with the amazing picture quality & size of your XR48A90K. Thank you so much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very easy to get the Sony tv that I wanted. So happy with my new tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeanH, Congratulations on your new Sony BRAVIA XR A90K TV. It's our pleasure to learn that you are happy with your new TV. Thank you for choosing Sony, and enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture definitely worth the buy. This is a big difference from UHD.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanF, Thank you so much for the 5 stars! We're thrilled that you find your new Sony BRAVIA XR A90K a worthy purchase for its great picture quality. Thank you for choosing Sony, and we hope you continue to enjoy incredible viewing moments with your BRAVIA TV! -Maria Sony_US