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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 617 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are impressed with the exceptional picture quality, vivid colors, and overall ease of use. They also appreciate the illuminated remote control, the benefits of OLED technology, and the top-notch refresh rate. However, some customers find the product to be on the pricier side.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 617 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My son was ready for a 4K TV as he gelt some games graphics weren't doing as well on prior TV. He said this is great and performing as he desired.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, RodG! We're happy that you are enjoying your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    In home TV setup

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The technicians were friendly and knowledgeable. They returned a week later and set up a different remote for my use with the TV and it's great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Barbara ,

      Thanks for the feedback! We're thrilled to hear that the BRAVIA 3 is a perfect fit for your bedroom, and that the streaming apps and Bluetooth headphone connectivity are working flawlessly. We appreciate you choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Simple to set up. beautiful picture as expected. I did have to set the brightness and avoid the power saving which made some pictures too dark.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeS, we're glad you like the ease of setup and picture quality of our product. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Larry

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. Did a great job with installation!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryD,

      We are thrilled to hear you are enjoying the 48" BRAVIA XR A90K OLED TV and are pleased that you consider it an excellent product!

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My second Sony Bravia excellent picture a wonderfully set up by the Geek Squad and was put together by the senior consultant Travis Cox Burbank Store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scout777, Thanks for the 5-star rating! We're glad everything went well with the installation. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After several months of use, this is a great TV with just right 48 inch size and great picture and functions to suit most.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful, Chouston! We're glad that you are happy with your new Sony OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Mr Tom

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv in all aspects. Only downfall, its a little pricey! I also added a Bose sound system. Goes well with tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, ThomasK! We're glad that you are enjoying your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV ever we had!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality. One of the best products ever experienced.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, we're glad you like the picture and sound quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    sony is great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great size since fits my space and still large to see and enhoy the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JamesN,

      Thank you for choosing Sony!

      We couldn't be happier to hear that the XR48A90K TV perfectly fits your space while delivering a large, enjoyable viewing experience. It's rewarding to know it enhances your environment so well. Thank you for sharing your thoughtful feedback!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy is The Best!!!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony 48" Class Bravia A90K OLED TV! Great Picture!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WoodyM, perfect! We're happy to know that you love your XR48A90K and you're satisfied with its amazing picture quality. Thank you very much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just a beautiful TV with a fantastic Interface!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just a beautiful TV! The Interface and everything about this TV I love, especially the picture and all the features! Definitely worth the purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidS, Thanks for sharing your thoughts on the new 48 inch A90K Series 4K LED TV. We're glad that you are impressed with the picture quality and its features. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    Best investment ever

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! OLED is the way to go! Great for gaming and watching movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarceloT, Amazing! We're very happy to hear that you love your new Sony A90K OLED TV. Good to know you're having a great time watching movies and playing games on this TV. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LOVE the TV!! One of the best TV I have every owned. I have had it about a month ( bought 6/29/2022) now and would not hesitate to purchase another one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for sharing your awesome experience, MiSnowman. We're so delighted to hear that you love our new 48 inch XR A90K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Nicer than earlier Oleds. Really clear picture and colors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gigi, we're glad you appreciate the picture of your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Definitely a good upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new Sony. I needed a slightly bigger size, and the old ones was showing signs of age.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynB,

      You made the right choice upgrading to the Sony A90K! We're glad that you like the size of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY Bravia XR A90K

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very satisfied with our new SONY Bravia TV. Picture quality is superb, and the GEEK SQUAD installation was excellent. I highly recommend both.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's fantastic, Joseph! We are so happy that you are very satisfied with the superb picture quality of the A90K and outstanding installation service of Best Buy Geek Squad. We truly appreciate your recommendation!

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Good and Bad

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV works fine. But does not interface with my older Bose 3-2-1 audio and video system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidG, We're glad that the TV works fine. We're also sorry to hear if your audio system doesn't interfere with your TV. This is definitely not the news we'd like to hear from you. We'd like to help you troubleshoot your problem and turn this into a better experience.

      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      BBY Username:
      Telephone Number:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is clear and colors are crystal. The size is perfect and does not take up the whole room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, AlexandriaA! We're glad that you like the picture quality of your new Sony - 48" Class BRAVIA XR A90K 4K HDR OLED Google TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for your recommendation and for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 48 inch TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright picture and sound is better than previous tv.Can't wait to view a movie on a DVD player.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanM,
      That is awesome! Thank you for purchasing our Sony XR48A90K BRAVIA TV and for sharing your feedback. We're glad that you like the picture and sound quality of your new TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you so much for the perfect star review and for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome QLED !!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv , incredible picture !! Super easy set up nothing but positive things to say so far !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertP, we're glad you like the ease of setup and picture quality of our product. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! ~Earl Sony_US