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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 617 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are impressed with the exceptional picture quality, vivid colors, and overall ease of use. They also appreciate the illuminated remote control, the benefits of OLED technology, and the top-notch refresh rate. However, some customers find the product to be on the pricier side.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 617 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice display.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product with an excellent price. So amazing the picture quality is

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigBig, Awesome! We're glad that you are enjoying the picture quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    OLEDS RULE

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My 1st Oled & Man I Love It I Dont Think I Can Ever Go Back To A Lcd Or Led

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sparta,
      Thank you so much for such a great review! We're happy to hear you love your new Sony TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Crystsl clear picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this television. It has the clearest picture i have ever seen. Assembly was easy. Couldn't ask for more.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! We're glad that you are impressed with your new Sony TV, Chris. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Bedroom/Office tv on earth

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you need a tv under 50”, look no further. This one is as good as it gets

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for commenting, Iam1golfer!

      We are truly delighted to hear your satisfaction with the superb performance & size of your XR48A90K. We greatly appreciate your recommendation!

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you very much for this awesome review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best television we've ever bought. Great sharp picture and good sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveP, Thank you for purchasing our Sony XR48A90K TV. You really made a wise decision. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Owner

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. Service was very good. Easy to set up .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StanleyK, we're glad you like your new TV! Thanks for choosing Sony! Enjoy! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great tv for sporting events

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for gaming or sports i alwaya use it whenever i get time i much prefer sony over many other off brands lately

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CDS49, Thanks for the 5-star rating! We're glad you are enjoying your new TV. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Beautiful everything.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous TV in every way when brightness is on high and color is set to vivid. Great stand options too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianeT, we're glad you like the picture quality of our product. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV for the main bedroom

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV that far exceeded my expectations. Would highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethC,

      You made the right choice with the Sony A90K! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    My new Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. The picture is fantastic. The controls take a little while to get use to. They are not very intuitive. Once you master the controls, it makes watching TV really fun. It is a bit pricey.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Earbudreview, We're glad that you love the amazing picture quality of the TV. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Best Buy did a great job delivering and installing!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErrolB,
      Awesome! Good to hear that you got your new Sony TV on time. We're glad that you like your new TV for having such a wonderful picture quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you so much for trusting Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravo Sony Bravia!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture on this TV. Best Buy does it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Amazing, KathleensK! We are truly delighted to hear about your satisfaction with the incredible picture quality of your XR48A90K. Thank you very much for your purchase and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv I love it the color the natural lighting the way it looks on Ps5, I recommend this tv to anyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarrianH,

      That's great! We're glad to hear that you love the picture color quality of the TV for your gaming experience. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We appreciate the recommendation and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4k television is amazing

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv’ picture is so realistic definitely is worth the money

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnnyBravo,
      It's lovely to hear your positive feedback! Glad to know you are enjoying the amazing picture quality of your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the pic of this oled is wow ,especially in ultra 4k youtube cooking shows look like being there on set in person.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kennyc,

      Thank you for the 5-star rating! We're glad you like the 4K picture quality of the television. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This TV is awesome!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with the TV. The picture quality is really good!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyE, we're glad you like your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and works so well with my ps5. last tv 15 years old needed this upgrade

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenB, Thank you for upgrading to your new Sony A90K! We're so glad to hear you like the amazing picture quality and it works perfectly with your PS5.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    As expected excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As expected great picture, crystal clear. A little on the dark side which is actually nice at movie time with lights off.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DJon, Awesome! We're glad you are impressed with the picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great choice for most tasks

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality picture. Very color accurate. Currently using as an editing monitor and colors were easy to match to my phone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuanC, Amazing! We're so happy to hear you like the features and that this OLED keeps colors consistent and true and its great to use as a PC monitor. You will surely enjoy watching all your favorite movies and programs with your Sony 48" A90K. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Mason PM

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear, crisp color. No problems and last forever ♾️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnJ, we're glad you like your new TV! Thanks for choosing Sony! Enjoy! ~Earl Sony_US