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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 617 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are impressed with the exceptional picture quality, vivid colors, and overall ease of use. They also appreciate the illuminated remote control, the benefits of OLED technology, and the top-notch refresh rate. However, some customers find the product to be on the pricier side.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 617 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ever. Colors are nice. I love Sony. Best Buy is best place to buy electronics.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Korcaonline, Thanks for the 5-star rating! We're glad that you are impressed with the picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Fits well in our bedroom. We needed the type of stand that it has.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerroldA, That's awesome! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    WORTH IT

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    PS5 Gamer here saying WORTH IT not even just that, from the wireless 4k streaming off my phone or even on my laptop, this BRAVIA you can't go wrong with it, a SONY PS5 with a SONY BRAVIA come on now! Worth the investment. Hit me up on Twitch @Caliuser ill show you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricttvCaliUser, Amazing! We're very pleased to hear you like the seamless connectivity with your phone or laptop and excellent PS5 gaming experience with your Sony A90K. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Superior Quality TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great gaming TV and really amazing picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Uriel, Perfect! We're thrilled to hear you like the amazing picture quality and great gaming experience with your Sony A90K. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great TV, lacks AppleTV connection.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall this Sony is great. Unfortunately the built in AppleTV app will not connect to their site. This problem has been posted many times to the Sony company over the past year from many new owners of recent model of Sony TV's, including top of the line units. I was hoping to no longer need external boxes to get my streaming services with this new Smart TV. Maybe a future software update from Sony will. resolve the problem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Take2,

      Thank you for the 5-star rating and we're glad you like the television. The Apple TV app* and Apple TV+ app is supported on some Android TV and Google TV models. You may find this article helpful regarding your concern.

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/articles/00226446

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! Still have the TV works great! The picture is amazing. better then LG OLED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CableGuy, Thanks for the 5-star rating! We're glad that you like the picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great display of colors

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sound and colors are amazing on this tv. I've always been a fan of sony products!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Niuvenis, Thank you for the 5-star rating! It's amazing to hear you are enjoying the outstanding picture and sound quality of your BRAVIA XR A90K 4K OLED TV. At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for purchasing our 48" A90K and leaving us such a wonderful review! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony. Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV could not be happier. with the overall performance

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigDaddy, Thank you for sharing your wonderful experience with your Sony A90K! We're so pleased to hear you like the overall performance of your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV Ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ever! For the size it perfect. Picture quality is un matched and the user intetfsctt try idg n

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Perfect! We're glad that you love the TV, GradyB. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Gorgeous video but too much going on

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful colors and awesome visual quality. Audio needs more base for me in all modes. It allows too many devices to have control so shuts off on its own and I have to find the device that did it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristinaC,
      Thank you so much for taking the time to share your thoughts on the XR48A90K. We're thrilled to hear that you're enjoying the beautiful colors and outstanding visual quality.
      We appreciate your feedback regarding the audio. Your experience is important to us and we understand that a richer bass can enhance your viewing experience.
      We also recognize the convenience of having multiple devices connected and we understand how it can be frustrating when they inadvertently take control. If you need further assistance with this, we strongly encourage you reach out directly to our technical support team. Their contact information can be found here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you once again for your feedback.
      Best regards,
      - Stephanie Sony_US

  • Rated 5 out of 5 stars

    Gaming TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV but had to upgrade to a 55 inch. Fantastic gaming TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Luis8o8,

      Thanks for commenting! We are thrilled to hear your satisfaction with the amazing performance of our XR48A90K, especially when gaming. It's unfortunate to know that size of the TV didn't suit you and that you had to upgrade to a 55" TV.

      For the MASTER Series BRAVIA XR A90K, this OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thanks for the perfect star review and for choosing Sony!

      Best regards,

      Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gorgeous tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely great picture with a very snappy interface and great sound due to its sound system

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StealthMinato, Awesome! We are glad to hear that you are happy with the picture quality of your new TV paired with your audio system! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Best Small Tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing for movies and one of the best TV for gaming with its 4k 120hz

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, Freddiep06! We're happy to hear that you are impressed with the 120 hz refresh rate of the TV. The new Sony 48 inch A90K 4K OLED TV is truly perfect for you as it is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 48" TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony has an absolutely beautiful picture - great color and contrast. The sound is very good also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertjC, Thanks for the 5-star rating! We're glad you are impressed with your new TV. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp picture. Instant turn on...no "TV needs to prepare"

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ohmy,

      Awesome! We are truly delighted to hear your satisfaction with the fast startup and amazing picture quality of your XR48A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv I’ve ever owned

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super nice. Do love watching movies Sony has ways with picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Good day, AndyG!
      That's great! We're glad that you enjoyed watching your favorite movies and enjoying the awesome picture quality of our Sony XR48A90K BRAVIA TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Buy at your own risk

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    By far worth the money 3 years and still good. Some lag but its to be expected. Tv also freezes from time to time. But im happy with the quality and perfect for gaming and apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rotciv, thank you for your valuable feedback! We are very glad to hear that the A90K has continued to perform well for you over the past three years, especially for gaming and apps. To ensure optimal performance, we recommend keeping the software up to date, as updates often help improve stability and address issues like lag or freezing. You can check how to update the software here: https://www.sony.com/electronics/support/articles/00028577 Thank you for choosing Sony! Sincerely. -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 48 inch Bravia XR A90K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size for our bedroom. Added the Sony sound bar for enhanced viewing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertD,

      Very nice! We're glad to hear that you like the size of the television for your bedroom. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love it, great quality great picture! Perfect size for the space I needed it for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hops, Thanks for the positive feedback! We're truly happy to hear it meets your needs and the 48" is the perfect size for your space. We always strive to deliver the best picture quality with our TVs. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for offering a fantastic rating on the product! -Jess Sony_US

  • Rated 5 out of 5 stars

    Best Installation We Have Ever Had

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our tv was delivered on time. The installations was complicated but was handled with the utmost care and efficiency. Our "Geek" was so prepared and was careful to ask questions and make sure that we were comfortable with the way the installation would work. We can't say enough good things!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertpG, thanks for commenting! We are happy to learn about your satisfaction with the superb installation service of Best Buy. Thank you so much for the perfect star review and for choosing Sony! - Romeo Sony_US