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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 617 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are impressed with the exceptional picture quality, vivid colors, and overall ease of use. They also appreciate the illuminated remote control, the benefits of OLED technology, and the top-notch refresh rate. However, some customers find the product to be on the pricier side.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 617 reviews
  • Rated 5 out of 5 stars

    Best tv for price

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I've ever owned has more features than I know what to do with have no problem playing games

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoahC, we're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Just Me

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality TV. Disappointed I cannot connect more than one external speaker to the TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Customer,
      Thank you for your time writing this review. We really appreciate you like the quality of your X90K TV. You may connect an audio device via Bluetooth, HDMI and Digital Optical connection. However, you may only hear TV sound from 1 audio device at a time. For more information about this unit, please refer to this Help Guide link: https://helpguide.sony.net/tv/jusltn1/v1/en-003/index.html

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY! - Kris




      XR48A90K Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia TV 48"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony TV is a great addition to our home. We had it mounted to the wall and the techs did a wonderful job. All the packing and the old TV were "hauled away".

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LouisS, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    late night vewing

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV, this is in the bedroom. has more storage and a faster processor then my sony 950, i like oled better than lcd

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi zippy, thanks for sharing your thoughts! It is most rewarding to hear that you're enjoying your XR48A90K in the bedroom. We're glad you're finding the extra storage and quicker processing a plus compared to your 950. And we definitely agree, OLED offers a fantastic viewing experience!

      Thanks for being a Sony customer!
      Best regards,
      Stephanie Sony_US

  • Rated 5 out of 5 stars

    Happy with it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A very good quality TV. Plenty of controls. It does want you to use Google TV but doesn't require it. I only run the TV in HD mode, but it will operate in 4k and 8k modes. it's fast - lights right up. I'm happy with it after a couple of months.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for sharing your experience with the new Sony XR A90K OLED TV, RobertF! We're happy to hear that you are impressed with its quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture the quality is perfect. Had lg that lasted 3yrs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thanks for sharing your thoughts on the Sony A90K 4K OLED TV. We appreciate that you like the picture quality of your TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig Sony_US

  • Rated 5 out of 5 stars

    Love the TV.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Sony always delivers. The pixel quality is great and I enjoy the interactive tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaniceH, we're glad you like the picture quality of your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 4 out of 5 stars

    My SONY Bravia XR

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV performs beautifully. My only complaint is the audio. It sounds like it is in a box.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Master Class TV XR A90K

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the last 13 years I had been using a 32 inch Sony Bravia tv. I decided I wanted to get a mid size and I took my time making a decision on my choice. Sony puts more love into their Master Class TV's so when the 48 inch XR90K went on sale for the black Friday/Cyber Monday sales I decided I would grab one. I'm not a gamer but I do enjoy a lot of sports and various shows. The picture and sound quality are out of this world fantastic. I cannot imagine a better tv. Sony really did their homework on this one. My experience at Best Buy was great. Sale went flawlessly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephD, Congratulations on your upgrade! We're glad that you like the picture and sound quality of your TV plus great service from the store! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Great Smart TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second Sony Bravia. Very delighted with this TV; the Smart features are really good. My wife and I can cycle between TV, NetFlix, Prime Video, etc. Took a few days to get used to all the added features, but it really works well!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesA, we're glad you are enjoying your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Perfect Size for Condo and Sonos System Enhances

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional contrast and most true skin color rendition. I love Sony products. This unit replaced a 1080 Bravia. Works well with Sonos. However, I wish I would have investigated Bose. I believe Bose has better sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BradA, We are glad that you now have a perfect smart Google TV for your condo. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Sorry to hear about your concern. We take all user input seriously and will make sure your comments reach the appropriate person. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Perfect TV for my smaller den

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect. I had a nice but older 55" Samsung TV and it was time to upgrade. I could have gone with a much less and much larger TV but decided to go with the best possible display.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesM,
      What a nice upgrade you got there! Thank you for purchasing our Sony XR48A90K TV. You really made a wise decision. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Marco Sony_US

  • Rated 4 out of 5 stars

    Google is a Problem with this TV.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall a nice TV. However, I'm not happy with Google being dominant over my Xfinity box. I sometimes have difficulty getting beyond the Google screen to watch TV channels.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WalterC,

      Thanks for sharing your review and experience with the A90K. It's unfortunate that you are not completely satisfied with the TV. Sony's commitment to customer satisfaction is our top priority.

      We would like to know more about your concern so we can help you out. Please email the below information to socialsupport@am.sony.com.

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    My tv

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All movies and all Netflix shows. Ever wanted to watch and this great screen. Highly recommend and quality the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RodrigoS, Fabulous! We're thrilled to hear that you're well-pleased with the amazing picture quality of your XR48A90K. Thank you so much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    GOOD PRODUCT AND SERVICE

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV. TotalTech was great setting up TV, switching TV, and answering questions. BUT ... I was told TotalTech would cover all 3 TV's we purchased. But I see only the 55". PLEASE CHECK INTO AND RESPONND.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolO, thanks for choosing and purchasing our product. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 3 out of 5 stars

    Is it Heavy? Then it's expensive, put it down.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Visual Quality but it's a bit complicated to use. I'd also rather NOT have all the built in google stuff. Very Heavy if you have any muscle issues or joint issues moving this thing will be a pain. Asks for way too much first time set up info as well be prepared to sit for a while. Assembling the stand was also annoying as the connection point to the tv has small areas on both sides where your hand might not fit, so screwing in the screws is difficult without a magnetic screwdriver to hold the screws. Doesn't play well with high end computers frequent screen tearing (using the hi-endy hdmi 3 port)

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethH,

      Thank you for the review. We're glad to hear that you like the picture quality of the TV. Your feedback is greatly appreciated and we do apologize for the inconvenience. It is recommended to setup the TV for the first time by two people. Here's the link for your reference.

      https://www.sony.com/electronics/support/res/manuals/5037/967be23b4ac3a7221d668862f041c610/50373321M.pdf

      If you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always enjoyed Sony products. I’m even more impressed with this OLED from Sony! Amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimM, Awesome! We are so glad to hear that you are happy with your new TV! Thank you so much for choosing Sony! -Carl Sony_US

  • Rated 4 out of 5 stars

    Nice for the bedroom

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A little dim compared to my 75” Bravia 9, but fine for the bedroom

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MauriceR,

      Thanks for your feedback! We're glad to hear your A90K is a great fit for your bedroom. While the A90K (OLED) and Bravia 9 (Mini LED) excel in different brightness aspects, we're pleased it's providing a fantastic viewing experience where it counts for you.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Best TV I've ever owned

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV my girlfriend ever suggested getting! It is amazing for PS5 and the HDR is *moans* amazing. Easily the best purchase of a TV in my life! Girlfriend approved!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CodyR,

      Amazing! You've made a great choice! We are very happy to know your satisfaction with the exceptional performance of your XR48A90K, especially when using it with your PlayStation 5. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is good clear and the size works. Getting use to it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sunshine, Thanks for the 5 Star rating. We are so happy that you are impressed with our products. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US