4th of July SaleEnds Sunday. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

$1,398.00
Save $1.99
The comparable value is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 617 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are impressed with the exceptional picture quality, vivid colors, and overall ease of use. They also appreciate the illuminated remote control, the benefits of OLED technology, and the top-notch refresh rate. However, some customers find the product to be on the pricier side.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 28 Showing 541-560 of 617 reviews
  • Rated 5 out of 5 stars

    EXcellent!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service. Excellent product. Thank you. Perfect!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful, LillianT! We're glad to hear that you've were assisted professionally. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Happy customer

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent choice. First smart tv. Takes some learning the ropes. Worth it!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      You made the right choice Soundbarrocks. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    New TV

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really like our new Sony 48" Bravia XR A90K HDR Oled Google TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, That is awesome! We're glad that you are enjoying your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Craig Sony_US

  • Rated 5 out of 5 stars

    pleased to have

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent graphics. good sound, installation from Geek Squad excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi loveTV, Thanks for the awesome review. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Rated 5 out of 5 stars

    Light are fun

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Kids love the light in the trampoline the think it’s a disco jump

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JennifertP, Thanks for the 5-star rating! We're glad your kids are enjoying. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony. Enjoy! -Craig Sony_US

  • Rated 5 out of 5 stars

    Patrick likes it

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv particularly with black back light for gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terry, Thanks for the 5-Star rating and for the amazing feedback. We're glad to hear that you are enjoying your 48 inch A90K 4K TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Rated 4 out of 5 stars

    Google assistant

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv. Had a little trouble setting up google assistant

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SuzanneL, Thank you for the positive review! We're glad you're satisfied with your purchase. And we're sorry to hear that you had an issue setting up google assistant. For future reference, we can offer assistance on how to set up or operate the features and functions, and troubleshoot the issue of your Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    My first OLED Just Fantastic!

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Sony TV I have ever owned "Premier Series" Rocks!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome Michael. We're glad that you are impressed with the new 48 inch A90K Series 4K TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Sony oled tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My firestick isn’t set up properly. I love the tv though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SueP, Thanks for sharing your experience with the new Sony TV. We're glad you like it. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Rated 4 out of 5 stars

    Good TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought it as open box, and its in excellent condition….

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mel808,
      Nice deal! We are truly delighted to hear that you are satisfied with your new Sony XR48A90K BRAVIA TV. Enjoy watching all your favorite content in the comfort of your home. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Marco Sony_US

  • Rated 2 out of 5 stars

    Sony Great - Bestbuy bad.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is 5 out of 5 Stars. Bestbuy certified open box is 0 out of 5. They claim they inspect everything and make sure it is all there. No remote. Only way to get support was to return the tv to store. Tv was great so just kept it, ordered new remote from Amazon.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Frustration

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is GREAT. No instructions came with it, so we are frustrated nightly with getting to watch what we want.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello YUCK,

      Thank you for considering Sony products.

      We’re glad to hear the picture quality of the XR48A90K TV is great. However, we’re sorry for the frustration caused by the missing instructions. This is certainly not up to the quality standards we strive for, and we appreciate you taking the time to share your experience.

      To help you get the most out of your TV right away, the complete operating manual is available at the following link: https://www.sony.com/electronics/support/product/xr-48a90k/manuals

      Should you need any further assistance, our technical support team is ready to guide you through the setup process. You can find contact options and additional resources here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    still waiting

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it's an excellent set .. the picture is as clear as advertised etc ... but it shouldn't break before the check you've used to pay for it clears the bank. i am awaiting a replacement (which could not be arranged over the phone .. i had to go back to the store)..

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasL, Thanks for the feedback the new 48 inch A90K 4K OLED TV. We're sorry to hear that your TV had to be replaced due to certain issues but we're glad that you've been accommodated by your dealer. Again, we apologize for the inconvenience. Incase you need assistance with your new set, you may chat with our support representatives or reach out to us at socialsupport@am.sony.com with the following details : Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the TV:

      Thanks for choosing Sony!

      -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Simply the best!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture quality. Sounds good. It’s exactly what I was looking for and appreciate quality products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi STW9, Thank you for giving the Sony A90K a perfect rating! We're thrilled you like the outstanding picture and sound quality of your new Sony TV.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv so far. The picture and "correcting" it does seems very good. My first 4k and my first oled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nguh3, Fantastic! Thank you for purchasing your first 4K and OLED TV.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Once you go OLED you'll never go back. Beautiful picture, fast OS, and finally a TV with center stand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, Merc3869! Thanks for the 5-star rating! We're glad that you are satisfied with your TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Rated 2 out of 5 stars

    Disappointed

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Disappointed because I had to return this sample. The tv was an open box item listed in excellent condition. Excellent is supposed to have all original parts, or suitable replacement. When the stand proved to be damaged, no suitable replacement was made available. Someone got a very nice tv at a great price. If I had planned to wall mount it, then I would have kept it. Someone made out well with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveNNJ,

      Thank you for the feedback. We're glad to hear that you like the TV. It is unfortunate that the unit had to be returned. Thank you for sharing your experience and we hope you will consider Sony again in a future purchase.

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just the right size over my electric fireplace. Good way to display art on usb or app.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EllenT, We're so glad you've made an excellent choice! It's amazing to hear you are having an enjoyable watching experience with this great TV and you like the amazing picture, especially when displaying photo and video content stored on a USB device or app. We always strive to deliver the best picture quality with our TVs. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for purchasing the 48" A90K and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture on this TV , built in smart features work well and are easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve, You've made an excellent choice! We're thrilled you like the built-in smart tv features, ease of use, and amazing picture quality of your Sony A90K.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 4k tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing TV great picture high quality sound super cool and it's 4K

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ttroyer, Thanks for the positive feedback. We're glad that you are happy with your purchase. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! Regards, -Craig Sony_US