4th of July SaleEnds Sunday. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

$1,398.00
Save $1.99
The comparable value is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 617 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are impressed with the exceptional picture quality, vivid colors, and overall ease of use. They also appreciate the illuminated remote control, the benefits of OLED technology, and the top-notch refresh rate. However, some customers find the product to be on the pricier side.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-580 of 617 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nickman67

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality pleased with the 48 inch size for the location.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nickman67, Awesome! We are very delighted to hear you are very pleased with your purchase and you are enjoying the incredible picture quality of this TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank your for your purchase and for choosing Sony! -Jess Sony_US

  • Rated 2 out of 5 stars

    Never again!

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is waaaay too dark. Many shows are frustrating to watch because the scenes are too dark to see what’s going on, even in a dark room. Also, if you use a soundbar (as most of us do), the volume goes way up during commercials and there’s no way to level it. You’re forced to mute constantly. I will never buy a Sony this size again with its cheap, scaled down parts. I will buy Samsung instead. This model is definitely NOT worth the money.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chorch,

      We regret to hear that you are not satisfied with the A90K. Your feedback is extremely important to us and is very much appreciated. For optimum performance, it is recommended to install the latest software version of the TV. Picture quality may vary depending on the signal and source content. You do have the option to adjust the picture settings of the TV to tailor-fit the picture quality to your needs. For more information, please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577
      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html

      For volume concerns, you may find this link helpful:
      https://www.sony.com/electronics/support/articles/00032035

      You can also check the settings of your soundbar for sound adjustments.

      Hope this helps. In case you need further assistance, please email the below information to socialsupport@am.sony.com.

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works as advertised. Sony is the one to buy for picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stephen, Awesome! We are so glad to hear that you are happy with your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.
      Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, and great delivery timing. Overall just great service

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TrintenB, we're glad you like your purchase! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 1 out of 5 stars

    Never Get An Open Box

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was at an appointment and the TV required a signature. The item should have arrived on Monday. I called to cancel it in Monday as it state the label was the only thing generated and never arrived. I had an appointment today knowing I wouldnt be home to sign. Well, they delivered what was supposed to be a TV today to my neighbor. The box had come open, they had no styrofoam to hold it in place. They put it in an oversized box and all they did was bubble wrap it. The stand was bent and the side of the TV was smashed. Who does stuff like this?? Someone that doesn’t care about a $1100 product or the customer. Unreal!! I hope they charge the store that sent it to me! I asked for a pick up from UPS, because I would be embarrassed for Best Buy to have other customers see this. Never again!!

    I would recommend this to a friend
  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    Fantastic

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best oleds you can possibly get for a good price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      It really is fantastic, Andrew! We're glad that you love your new TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! Regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunning picture! This was a perfect size for the bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marc, Thanks for the 5-star rating! We're glad that you are satisfied with your TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Great Deal

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The color is vibrant and it works very well with my apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happyperson, Thanks for the positive feedback. We're glad that you are happy with your purchase. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! Regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Geat deal on Sony TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Advertised as best TV picture for 48" screen. Confirmed!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phillytooz, That's great! We're glad to hear that! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 3 out of 5 stars

    Lonnie

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not as great as it looked in store! Not really that thrilled with especially for the price!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LonnieLee, Thanks for sharing your review/feedback on the 48 inch A90K 4K OLED TV. We're sorry if the TV did not meet your expectations. Are you experiencing any sort of issues with the TV especially with the picture? If yes, kindly check the links below. These links contains steps you can follow to resolve any picture issues and to improve your viewing experience.

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a80j/articles/00032635

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/articles/00263533

      As for the pricing, it is really up to your dealer however, you may check for their offered discount sales and promos.

      Hope this helps,

      Regards,
      -Craig Sony_US

  • Rated 3 out of 5 stars

    Don't try to use earphones

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV will not work with my SONY earphones that i need due to hearing loss.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Great picture while it lasts

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great while it lasted. Picture was superb! But after 4 months got the dreaded blue line right down the middle. This is way too expensive of a TV for it that to happen already.

    No, I would not recommend this to a friend
  • Rated 2 out of 5 stars

    Pass on this TV

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this in May of 23 they day after the warranty expired the tv started malfunctioning. The remote does not turn on the tv. Tried the sony remote and the universal remote,,,nothing.My TV repairman was baffled. Luckily I have a warranty on my AMX card. Going to buy a different brand

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ConnieB,

      This is not the experience that we want you to have. This isn't normally the case with the A90K. We hope you already tried the troubleshooting steps on this link for remote control issues:

      https://www.sony.com/electronics/support/articles/00030297

      For power-related issues, you may find this link helpful:

      https://www.sony.com/electronics/support/articles/00153674

      Hope this helps. If still not resolved or you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 1 out of 5 stars

    They didnt have TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I didnt get TV, it took them 2 hours to find out that they dont have it in stock, i traveled 2 hours back and spend 4 hours in total and this was the worst black friday. Sincerly Fuxk the best buy

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Stopped Working Less Than One Month After Purchase

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture stopped displaying less than one month after purchase. Great TV when it was working though.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AA223,

      Thank you for bringing this to our attention, and we sincerely apologize for the inconvenience. It is unfortunate to hear that you're having an issue with your A90K after a month of use. This is usually not the case and certainly not the experience we were hoping you would have. We'd love to help you isolate the problem. To start, please follow our suggested troubleshooting steps on this article:
      https://www.sony.com/electronics/support/articles/00153674

      We want to make sure you’re taken care of and help check on your TV. May we contact you directly to assist you? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A90K:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,

      Romeo
      Sony Social Support Sony_US

  • Rated 2 out of 5 stars

    Not worth it!

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Highly disappointed with my purchase. I have owned nothing but Sony since 1977 but this experience has been a real letdown! The picture is way too dark even after setting it as bright as Possible. I actually returned it 5 days later!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveC, Thank you for sharing your experience with the new Sony 48 inch A90K OLED TV. We're sorry to hear that it didn't meet your expectations and that it had to be returned. The quality of the picture that your TV displays depend on the source that you're playing. Also, you can configure various settings related to the TV display such as color and brightness for picture quality, or screen size to meet your preference. The link below could have helped you resolve your issues with your TV.
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/articles/00263533

      Again, thanks for sharing your feedback and hopefully you'll still consider our products in the future. Regards, -Craig Sony_US

  • Rated 1 out of 5 stars

    Sony Bravia 48 “ OLED

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This purchase has been a nightmare. Google TV is terrible- very difficult set up- had to be online for over 2 hours with support. Copy quality is grainy and worse than my 12 year old Sony Bravia. Still have not been able to download Apple TV. Would not recommend this Sony

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TrevorZ,

      We regret to hear that you are having issues with your Sony BRAVIA TV. This is definitely not the customer experience we want you to have. We can perform a power reset to isolate this issue by unplugging the TV power cord from the wall outlet, wait two minutes, then plug the power cord back in. You can also check if the menu screen still appears grainy. Make sure to install the latest TV software to improve its performance and resolve any possible software-related issues: https://www.sony.com/electronics/support/articles/00028577. The A90K supports the Apple TV app via the Google Play Store app: https://www.sony.com/electronics/support/articles/00147386.

      We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony tv best

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv screen and the Sony.. I love it and the new look amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SyedahinaS, Thanks for the positive feedback. We're glad that you are happy with your purchase. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! Regards, -Craig Sony_US

  • Rated 1 out of 5 stars

    Defective

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was super excited about this television. Unfortunately my unit was defective. When turning on and off it made a very loud popping noise. It also made humming sounds with on.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RazzleDazzle,

      Thank you for bringing this to our attention, and we sincerely apologize for any inconvenience caused. It is unfortunate to know that you're having a noise issue with your XR48A90K. This is certainly not the experience we were hoping you would have. We'd love to help you isolate this problem. To start, if you haven't already, we suggest updating your XR48A90K firmware to the latest version. This update enhances the TV's functionality and features while addressing any performance issues you might be experiencing. For instructions, please visit the link below:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/downloads

      If the issue persists, please refer to the following articles to further isolate the problem:
      https://www.sony.com/electronics/support/articles/00032457
      https://www.sony.com/electronics/support/articles/00012291

      We want to make sure you’re taken care of and help check on your TV. May we contact you directly to assist you? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      BestBuy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the TV:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Very solidtv.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv was done great by sony and is one of the best options on the market.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! We're glad that you are impressed with the TV, Drew. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US