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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 617 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are impressed with the exceptional picture quality, vivid colors, and overall ease of use. They also appreciate the illuminated remote control, the benefits of OLED technology, and the top-notch refresh rate. However, some customers find the product to be on the pricier side.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 617 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is still the Best!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After doing my research on the diferrent options available for a TV in this size range, I decided on the Bravia XR A90K. I was replacing a 9 year old 50 inch Bravia whose Android OS had started rebooting increasingly at random. I wanted to try an OLED and though an LG was on sale for half the price of the Bravia, I’m just a Sony fanboy at heart. Paired it with an Apple TV 4K, that I purchased at the same time. I could not be any happier with my decision. With just a few tweaks on both of the items, think Picture:Custom, Color Space:DCI on the Sony and Content Match: Frame Rate and Dynamic Range on the Apple TV and bam PERFECT PICTURE! Calibrated the picture with my iPhone and no correction was needed. I will say that if this is your first OLED TV there will be a bit of an adjustment period. But once you get used to the infinite contrast and lack of artificial brightness you will be hooked. Sony and Apple are an unbeatable pair!!! Bravo!…or should I say BRAVIA!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasC, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Color, Oled

    Rated 5 out of 5 stars

    Wonderful contrast

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've traditionally hopped from cheap TV to cheap TV but recently decided to buy a more top of the line one. OLED is honestly amazing. Some gradients fading to black make it look like half of the TV is simply off--no washed out black from a backlight. Only problem with it is sometimes the remote will disconnect, so I have to pop out the batteries and reset it. A little annoying for something so expensive, but not the worst thing in the world. The image is unbeatable and the reason I bought the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shiva,

      You made the right choice! We appreciate you for reaching out to us today. We're glad to hear that you like the picture quality of the TV. For your remote control issue, make sure to keep the remote control sensor area clear from obstacles. Avoid mixing new batteries and used batteries, or different brands of batteries together. Perform a power reset of your TV. Temporary and intermittent issues are often resolved by performing a power reset. Unplug the TV power cord, wait about two minutes, and then plug it back in.

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality, Remote control

    Rated 5 out of 5 stars

    Awesome TV!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This OLED tv is awesome and smooth as can be. Very happy with the purchase. I’ve always been partial to Sony TV’s but this one really sets a high standard. Not only is the picture beautiful for gaming, streaming etc. but the operating system is super easy to use. Has all the streaming features you need, including Apple TV which is awesome. My last tv had a lot of options but Apple TV wasn’t one. Even the remote is great. It’s not complicated and you can easily program it to be a universal remote so you can forget about any clumsy cable remotes. Very well done Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5 star rating! We're happy to hear that you are impressed with your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony xr90

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and sound you also can load spectrum app on tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bluesnan!
      Thanks for sharing your review! It brings us great joy to hear that you love the spectacular picture and sound on your XR-48A90K, and that you're easily streaming your favorite channels with the Spectrum app.

      This TV is built with a beautiful OLED screen that makes colors look incredibly bright and lifelike. It also uses special technology to turn the entire screen into a speaker, so the sound matches perfectly with what you are watching.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Even my wife said "oh wow!"

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I stepped up to this high dollar Sony and wished I'd done so long ago. 4K HDR on Youtube presents the most saturated colors I've ever seen. I worked in teleproduction for 45 years. I never saw colors like this or a truly black screen until now. Even my wife said "oh wow!" The LGs may be a tad brighter but in my cave that's not a concern.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoscoeT,


      That is high praise coming from a 45-year teleproduction veteran! We are absolutely delighted that the 48" BRAVIA XR A90K OLED has exceeded your expectations, presenting the most saturated colors and truly black screen you've ever seen, thanks to the self-illuminating OLED panel and the Cognitive Processor XR. It's wonderful that your wife noticed the "oh wow" difference, too! We appreciate you choosing the A90K for its outstanding image quality.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent in all respects

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So, I decided to cut the cord to satellite services. So I took the old 4K tv and made it my PC monitor. All reviews pointed to either the LG or This Sony TV blew me away. Once the setup was done, I had to do nothing to the color it was perfect. The sound was pretty good too. Worth every penny.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErickK, that was amazing! You've certainly made a great choice! We are extremely pleased that it suits your needs and expectations. Thank you very much for sharing your excellent experience with your XR48A90K and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My favorite TV ever!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my TV, by far the best one I have ever owned! The colors and the skin tones are so lifelike I feel like I am actually “there.” I appreciate the lack of over sharpening I have experienced in the past with other brands This screen is so easy on my eyes and a joy to watch. This TV is a movie lovers delight! The speakers are remarkably full and rich for a small flat screen TV as well. Happy camper here:) Thank you Sony for creating such a wonderful, high quality TV for folks like myself who live in a small space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for your wonderful and heartfelt review of the XR-48A90K, JaneR! We couldn't be happier to hear that it's by far the best TV you've ever owned.

      It brings us great joy to know that you're experiencing such lifelike colors and skin tones that you feel "actually there." We also feel privileged to know that you appreciate the lack of oversharpening, which makes the screen so easy on your eyes and a delight to watch. We are also pleased that you're enjoying the remarkably full and rich sound from the speakers, especially in a small space.

      Your feedback confirms that we've succeeded in creating a high-quality TV that is a true "movie lover's delight." Thank you again for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A90K is #1 for 48” class

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased an open box excellent a90k 48” after the holidays. With a Best Buy warranty for 925, after tax. Tv arrived with a box that looked in rough shape from shipping, I was skeptical. We removed the tv and hung it on the wall, it worked flawlessly and had zero signs of use or scratches. We were absolutely blown away by the clarity, color, and motion processing. Standard cable tv looked HD, Netflix, HBO/MAX, and Disney + looked better than blue ray movies used to. COD on PS5 felt within 1% as instantaneous as my 1ms monitor once calibrated in game mode. Sony finally nailed it. I had issues in the past with an a90J 65 and google assistant slowing down the OS on the Home Screen navigation menu. I left google assistant voice commands off, and am able to fly through the Home Screen or app menus with no lag while scrolling through movies titles or settings. For the past 20 years the price point has been the same for a high end TV while everything else has gone up 25-100%. Huge value for what I’ve received vs what I’ve paid. Well done Sony, well done Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brian,

      Thank you for the positive feedback. We really appreciate the time you took to share so many details about your experience with the TV. We're glad to hear that you like the picture quality, streaming applications and price point of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I didnt want to mount a new TV (renting) and only had a very narrow fireplace ledge to place it on. The A90K was the only 4K 120hz TV that had a shallow enough stand depth to fit it. It was a little bit more money than I wanted to spend, but the quality is insane compared to my old insignia 1080p panel. Now, I probably didnt need to go OLED in order to be impressed with an upgrade from that, so your mileage may vary, but all told I’m glad i went with this option.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Qasim,
      Thank you so much for such a great review! We're really appreciate how much you are enjoying the amazing picture quality of your new TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY GRAND CHAMPION COLOR TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I now am totally convinced that SONY is the finest TV AVAILABLE. I tried 2 other brands, Samsung and another. The picture on my new SONY is so much more superior and awesome than Samsung. No comparison truthfully. Also getting Google TV is already installed. Both Samsungs made it almost impossible to get and use Google TV. The options of so many free sites are endless on my Sony. I currently own 2 Sony’s and never to try another brand. NEVET‼️ The sale price I purchased my new Sony with, was unbelievable. What a pleasant experience and pleasure to experience this model Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bubba, we are so happy to hear about the great experience you've had with our Sony TVs. The Sony Bravia A90K is a perfect choice for those who love a natural and very realistic picture quality! And with the integration of Google TV, this master piece organizes your content all in one place. We really thank you a lot for your loyalty, and we wish you wonderful moments enjoying the great performance and excellent quality of our products. Thanks for choosing Sony, regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My second master series

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My second master series Sony Bravia. Originally purchased a 2022 A90J 65”, and was so happy, had to add a second one for the game room. Excellent and rated best over all tv on YouTube HDTV test. This successor to the a90j, is even better in quality. The construction of the body of the tv seems a bit cheaper compared to the previous models but all of it is hidden on the rear. The base and controller are beautiful in quality. I miss the YouTube button in the remote. It was removed to add Bravia core, which I do not use. Overall the best picture I have ever seen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Digimx, thank you so much for the five-star rating! We are delighted to learn that you are enjoying your A90K TV. Its exceptional picture quality will enhance your entertainment experience, especially in your gaming room. We also appreciate your suggestion regarding bringing back the YouTube button on the remote and will certainly take it into consideration. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv but Wifi can be an issue

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I been having this tv for 3 years and it’s probably the best tv i ever laid my eyes on. To watch regukar tv, movies and ps5 gaming its really too notch. Only problem is it will disconnect from the wifi time to time and it wont want to reconect unless hou unolug the tv which can be very annoying. Every 3-4 months it just wint connect to the wifi and aometimes just a reset does the trick but when it doesent I have to unplug the tv for 60 seconds and it works. Other than that its a superb tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KingZerps, thanks so much for taking the time to share your 5-star review of your BRAVIA A90K! It brings us great satisfaction to hear that after three years, it's still the "best TV you've ever laid your eyes on" for regular TV, movies, and PS5 gaming.

      We're sorry to hear about the Wi-Fi disconnection issue you've been experiencing. That definitely sounds frustrating, and we understand how annoying it can be to unplug the TV to resolve it. While you've found a workaround, we'd like to help you explore a more permanent solutions. You may check the article ''Troubleshooting network issues'' [https://www.sony.com/electronics/support/articles/00151038?utm_source=glean] or reaching out to our Sony Support Team for assistance at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks again for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality, Remote control

    Rated 4 out of 5 stars

    Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I use this product at my home and it has a great pictue. Easy to set up and operate. I love the back lite on the remote control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JOHNB,

      Thank you for choosing Sony!

      We're truly delighted to hear your positive feedback about the XR48A90K TV! It's wonderful to know that you're enjoying its excellent picture quality and finding it easy to set up and operate. The backlight on the remote control is indeed a fantastic feature that enhances the viewing experience. Thank you for sharing your thoughts with us!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent tv! I love it!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I finally decided to put a tv in the master bedroom! My husband couldn’t figure out the stand so we had a friend install it on the wall for us. It is a great size for a small/medium bedroom or smaller den/kitchen. It was easy to set up, (except the flat base)! The picture is sharp. The colors are vibrant. The sound is great! I don’t know why I waited all these years but it’s worth the wait. Thank you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, steamingirlie! We're happy to hear that you are enjoying your new Sony OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A great choice for the smaller room

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up, great stand (for Table/Entertainment cabinet). This is our second model of this TV. Both perform very well and provide as good or better picture as we have yet seen by other TV makers. The built in sound quality is superior to other TV's

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BernieJ,

      That is fantastic feedback! We are thrilled to hear that the 48" BRAVIA XR A90K OLED TV was easy to set up and that you appreciate the great stand design. It is the highest compliment that this is your second model, and we are delighted you find the picture quality to be as good as or better than any other brand, along with the superior built-in sound.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony A90K 48 Perfection

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has the best picture I have ever seen and that coming from a former LG C1 owner when people say Sony TV’s aren’t good for gaming they obviously haven’t played on this TV My PS5 looks absolutely stunning on here and the game mode is awesome VRR out of the box and 4K120 looks as good as my 3080TI Movies and Cable content upscale beautifully and 4k streaming looks incredible get this TV forget the rest!! Best TV on the Market Sony Rules!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamsungSweet, Great! We're glad that you are enjoying the picture quality of your new TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Huge upgrade from my Samsung 42"1080. Amazing color and clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, JD17!

      Moving from a 1080p screen to the A90K is a massive jump, and we are so glad you’re enjoying that incredible OLED color and clarity! It truly brings a whole new perspective to your favorite content.

      Thank you for choosing Sony for your big upgrade!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Superior monitor, complete compatibility.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Selected with the expert advice of Best Buy head of department, the Sony is superior in depth, color, and resolution to any other screen available. A bit more expensive , but totally worth it. Stable, strong construction. Easy setup and port accessibility. Excellent warranty.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidS, awesome! We're glad you like your new TV! Thanks for choosing Sony! Enjoy! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    I wish this came in a 77''!!!!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Literally the best image quality you can find on a tv. The quantum dots make each color so vibrant, the image processing so lifelike that the image really does POP, despite how cliche' that sounds. I use this as my computer monitor, and it knocks it out of the park.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TravisB, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Peak Sony

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had this tv now since June and it pairs phenomenal with the ps5. Colors are sharp and in my use the tv Is bright enough. I was between this and the C3

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RickyGreen33, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US