Customer Ratings & Reviews
- Model:
- XR48A90K
- SKU:
- 10314434
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers are impressed with the exceptional picture quality, vivid colors, and overall ease of use. They also appreciate the illuminated remote control, the benefits of OLED technology, and the top-notch refresh rate. However, some customers find the product to be on the pricier side.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality, Remote control
Sony 50”
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture excellent remote. Very happy with it as my old died I was afraid I couldn’t match the picture but Sony is excellent and wait till you watch streaming on it
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mike7277,
That's very nice to hear! We're glad that you're happy with the picture quality of your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!
-David
- Pros mentioned:Color, Picture quality
Sony Bravia 48” Bravo!!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best tv I have ever had. Clear image, great color, easy to set up, and high quality.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JeffreyB, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig
- Pros mentioned:Color
Best O-LED TV
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I’ve owned this TV for almost a year now and have used it for gaming as well as watching movies. For pc gaming and working is amazing. Smooth 60fps with a 4K resolution makes it very nice to work with. The colors are very bright which makes it a plus. The speakers also makes it a plus but you can’t expect an amazing surrounded sound with base as it simply the build in speakers the tv it comes with. Additionally after working Ku can just slip into the smart tv aspect of it and put some Netflix or what ever streaming service you have. Additionally, having Google built in makes it great for voice commands and with AirPlay comes in handy for iPhone users. It may be deemed pricy at the stat but I would argue that it’s an investment worth making.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MikelP,
That's very nice to hear! We're glad that you're enjoying the 4K picture quality, color, size and smart features of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!
-David
- Pros mentioned:Color
Sony XR48A90K Picture mode Custom
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony XR48A90K Picture Mode - CUSTOM • Ambient Light Sensor - OFF • Auto Luminance Level - OFF • Auto Tone Curve - OFF • Auto White Balance - OFF • Brightness - MAX • Contrast - MAX • Gamma - 0 • HDR Tone Mapping - BRIGHTNESS • Black Level - 50 • Black Adjust - OFF • Adv. Contrast Enhancer - MEDIUM • Peak Luminance - HIGH • Color - 60 • Hue - 0 • Color Temperature - NEUTRAL • Live Color - HIGH • Sharpness - 52 • Reality Creation Reality Creation - MANUAL Resolution - 75 • Random Noise Reduction - AUTO • Digital Noise Reduction - AUTO • Smooth Gradation - LOW • Motionflow - AUTO • Smoothness - 2 • Clearness - LOW • CineMotion - HIGH • HDR Mode - AUTO • HDMI Video Range - AUTO • Color Space - AUTO • Adv. Color Temp Basic: R/G/B Gain - Max/Max/Max R/G/B Bias - 0/0/0 • Adv. Color temperature: Multi point (10p) Color gamma adjustment points - 1 R/G/B Offset - 0/0/0 • Per color adjustment Adjustment color - Red Hue/Saturation/Lightness - 0/0/0
I would recommend this to a friendBrand response from SonyListens
Posted .Hi there, thank you very much for sharing your picture settings on your XR48A90K. These settings will be very helpful to other customers. Thank you so much for choosing Sony! - Romeo
- Pros mentioned:Picture quality
An excellent TV with Google built in.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Easy set-up, and excellent picture quality. Google TV implementation is excellent and saves a lot of time with logging in to streaming services. Very happy with it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoeL,
We're thrilled to hear that you found the setup easy and are enjoying the excellent picture quality on your BRAVIA XR A90K TV. It's also great to know that the Google TV implementation is saving you time and enhancing your experience. We truly appreciate your feedback!
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Sony OLED for the win
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The 48” ended up being a perfect increase in size from my viewing distance. The improvement and resolution are superior to the LED. I had if you’re looking for a midsize OLED with top notch visuals I can’t recommend this TV anymore strongly.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JinSakai,
We're absolutely delighted to hear that your 48" A90K has proven to be the perfect size increase for your viewing distance and that you're experiencing superior improvement and resolution compared to your previous LED TV! This feedback perfectly highlights why we're so proud of our A90K OLEDs. The Cognitive Processor XR works tirelessly to deliver incredibly lifelike picture quality, with pure blacks, dazzling brightness, and vibrant colors that truly elevate your viewing experience.
Thank you for choosing Sony. Have an amazing day!
DiegoV
- Pros mentioned:Color, Picture quality
OLED Sony state of the art TV viewing
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The OLED has excellent clarity, beautiful colors to watch TV. The 48 inch was just the right size! Hooked up to Apple TV to add Spectrum. Otherwise Sony is definitely my favorite brand, always has been!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AnnetteM, Thanks for the 5-star rating! We're glad that you are enjoying your Sony A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig
- Pros mentioned:Ease of use, Picture quality
Great product.
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, great sound, easy to navigate. The Geek Squad set up was fantastic, a must. They are professional, quick, and efficient!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi StephenT, thanks for commenting! We're truly happy to learn about your satisfaction with the amazing picture & sound quality and user-friendly interface of your XR48A90K. Also, we're thrilled that you're satisfied with the superb service of Best Buy Geek Squad. Thanks for the 5-star review and for choosing the best brand, Sony! - Romeo
- Pros mentioned:Picture quality
One of the best
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I upgraded from a ~5 year old LG LCD TV (which I loved) and was blown away by the difference in picture and quality. The OLED display is amazing and provides great picture quality and uniformity. The remote is awesome and the buttons light up automatically when you move it, so no more searching for buttons in the dark. The remote and TV are both heavier than my previous LG devices, but that’s because the build quality is next level. materials are premium and everything feels solid and well put together, little to no flex and no funny squeaky noises like with other brands. I highly recommend you buy this TV if you’re reading this right now - you won’t regret it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Vlad04, Thanks for the positive review on the Sony A90K 4K OLED TV. We're glad that you are impressed with the picture quality and we appreciate that you'd recommend this product to others. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig
- Pros mentioned:Ease of use, Picture quality
Love it!!
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this purchase!! Does everything I want and need, easy to use, great sound. Didn’t need to buy a sound bar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CaroleA, Amazing! We're very pleased to hear you like the ease of use and great sound quality of your Sony A90K. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
My first OLED
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very good picture, easy to set up, I was concern that I may need a sound bar but the sound was very good as it is
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Bucu,
Thank you for choosing Sony!
We're elated to hear that your XR48A90K TV delivers a very good picture and was easy to set up. It’s wonderful to know the built-in sound exceeded your concerns, providing a great audio experience without extra equipment. Your feedback encourages us to continue creating products that combine quality and convenience.
Best regards,
-Fred
- Pros mentioned:Picture quality
Awsome tv!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is amazing for all your content needs whether its movies,shows and ofcourse gaming it exceeds all expectations.The vrr and processing is on point and the colors are vibrant ,so much contrast i would recommend this tv in a heartbeat over the C2 , i love LG always will but Sony hit the mark on this one for me .
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Oled, Perfect! Thanks for the review. We're glad to hear that this TV fits your needs. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig
- Pros mentioned:Picture qualityCons mentioned:Price
So far so good
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very nice picture overall fairly easy to set up but a little complicated at the same time but I’m used to a Samsung so once I got used to it the more I use it the more I like it little on the pricey side for this size TV but I’ll keep it
I would recommend this to a friendBrand response from SonyListens
Posted .Wonderful, ShawnD! We're glad you like your new Sony TV. We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig
- Pros mentioned:Picture quality
SONY 48" OLED TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Hm...I'm only giving it four 'cause I haven't bought a new TV in about sixteen years and really don't understand this new generation of OLED TVs. I'm still adjusting the visuals. I got the SONY because their sound is superior to LG and Samsung...otherwise, they were pretty much the same: dark. You really have to play with the picture parameters to get something good...
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ufemizm, thank you so much for sharing your review and for choosing the Sony XR48A90K after many years with your previous TV. We completely understand that transitioning to a new generation of OLED TVs can feel like a big adjustment—especially when it comes to getting the picture just right. Your feedback about the visual experience and sound quality is truly appreciated.
Sony OLED displays, such as your XR48A90K, use self-illuminating pixels to deliver deep blacks, detailed contrast, and vibrant colors, aiming to bring out lifelike picture quality. However, some viewers may notice that OLED screens can appear less bright than traditional LED TVs, particularly in well-lit rooms. If you’re finding the picture “dark” compared to your expectations, we recommend experimenting with the Picture Settings on your TV. With options like “Vivid” or “Standard” Picture Modes, you can enhance brightness and color per your preference. Quick access to these modes is available via the remote’s Quick Settings button, and custom settings allow you to adjust brightness, contrast, and color depth even further. Turning off Auto Picture Mode can also help the TV keep your chosen settings from changing automatically, giving you more consistent visuals.
Another key benefit of the XR48A90K is Sony’s Acoustic Surface Audio+ technology, where the screen itself acts as the speaker, providing sound that feels more immersive and natural. Many customers, like yourself, highlight Sony’s superior sound experience compared to other leading brands, and we’re glad this was a deciding factor for you.
If you ever want support personalizing the picture further or learning more about the advanced features your TV offers, our support team is here to help. Your insight helps us improve and guide other customers making the upgrade to OLED.
Thank you again for your thoughtful review and for being part of the Sony family.
Best regards,
Gus
Sony Social Media Team
- Pros mentioned:Picture quality
Great TV over all.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture quality is superb. Brightness can be a challenge depending on how bright the room is. I was able to adjust brightness and its OK for an OLED. The sound & loudness is good over all and can be adjusted to your needs. Screen casting works flawlessly on this A90k and picture quality remains solid. It is also a very fast while browsing app or changing channels. Bottom line: This TV needs darker rooms or space to perform its colors and to be enjoyed.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Talisman, We appreciate your feedback and we are glad that you like the picture and sound quality of your new Sony BRAVIA 4K smart Google TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for trusting Sony! Vincent
- Pros mentioned:Color, Picture quality
Beautiful display!
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best TV, best picture I’ve ever seen in my life! I love this TV! The colors display beautifully every time I turn it on. I would buy another if I needed to!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Yvette,
Fantastic! We are very happy to know that you love your XR48A90K and that you are satisfied with its amazing picture quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.
Thank you so much for the perfect star review and for choosing Sony!
- Romeo
- Pros mentioned:Color, Picture quality
Ms
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV! The colors are unbelievable vivid and the sound wonderful (we didn’t get a sound bar). Would buy it again!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SusanD, Thank you for your awesome review! We are glad to hear about your awesome shopping experience and that you are enjoying the picture quality of your new TV! Thank you for choosing Sony! -Carl
- Pros mentioned:Picture quality
Sony’s King
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Theres no better TV, then Sony, i own all 3 top brands, and while i love the color pop of Samsung while playing video games, theres no beating watching sports or the simple communication with a PS5, or the tvs own speaker quality, then Sony. If your looking for a well rounded, can do everything well and more. Buy yourself this OLED, you won’t regret it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GameRight, Thank you for your fantastic feedback! We're absolutely thrilled to learn that you regard our XR48A90K as the best TV among the top brands you own. It's wonderful to hear that you appreciate the vibrant colors for gaming, the exceptional viewing experience for sports, and the seamless integration with your PS5. We're also pleased to know that the speaker quality has met your expectations. Your recommendation truly means a lot to us, and we're delighted that you're enjoying the overall performance of our OLED TV. Thank you for choosing Sony! - Romeo
- Pros mentioned:Color, Picture quality
Amazing Product
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I'm very happy with the size of the T.V and I like how it takes minimal space to where I could still put stuff around. The quality is amazing and the colors are very vibrant
I would recommend this to a friendBrand response from SonyListens
Posted .That's awesome, Gamesmanship! We're glad that you like the design and picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig
- Pros mentioned:Color, Picture quality
Sony at its best
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is such an excellent TV, Sony has knocked it out of the park with this Master Series OLED, delivering fantastic depth, exceptional color, and (gasp) even blindingly bright highlights
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MovieCriticRob, Great! Thank you for the 5-star rating! We're really happy our MASTER Series BRAVIA XR A90K perfectly matches your expectations. Good to hear you like the superb colors and excellent picture quality this TV delivers. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you so much for choosing Sony! -Jess