Customer Ratings & Reviews
- Model:
- XR48A90K
- SKU:
- 10314434
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
SONY 48" OLED TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Hm...I'm only giving it four 'cause I haven't bought a new TV in about sixteen years and really don't understand this new generation of OLED TVs. I'm still adjusting the visuals. I got the SONY because their sound is superior to LG and Samsung...otherwise, they were pretty much the same: dark. You really have to play with the picture parameters to get something good...
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ufemizm, thank you so much for sharing your review and for choosing the Sony XR48A90K after many years with your previous TV. We completely understand that transitioning to a new generation of OLED TVs can feel like a big adjustment—especially when it comes to getting the picture just right. Your feedback about the visual experience and sound quality is truly appreciated.
Sony OLED displays, such as your XR48A90K, use self-illuminating pixels to deliver deep blacks, detailed contrast, and vibrant colors, aiming to bring out lifelike picture quality. However, some viewers may notice that OLED screens can appear less bright than traditional LED TVs, particularly in well-lit rooms. If you’re finding the picture “dark” compared to your expectations, we recommend experimenting with the Picture Settings on your TV. With options like “Vivid” or “Standard” Picture Modes, you can enhance brightness and color per your preference. Quick access to these modes is available via the remote’s Quick Settings button, and custom settings allow you to adjust brightness, contrast, and color depth even further. Turning off Auto Picture Mode can also help the TV keep your chosen settings from changing automatically, giving you more consistent visuals.
Another key benefit of the XR48A90K is Sony’s Acoustic Surface Audio+ technology, where the screen itself acts as the speaker, providing sound that feels more immersive and natural. Many customers, like yourself, highlight Sony’s superior sound experience compared to other leading brands, and we’re glad this was a deciding factor for you.
If you ever want support personalizing the picture further or learning more about the advanced features your TV offers, our support team is here to help. Your insight helps us improve and guide other customers making the upgrade to OLED.
Thank you again for your thoughtful review and for being part of the Sony family.
Best regards,
Gus
Sony Social Media Team
Picture quality better than my 27" iMac
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is perfect out of the box, color does not look fake and saturated, skin tone is realistic. I don't need to fine tune color, gamma, contrast, and etc. Sound quality is OK, good enough for TV news. I don't use TV speakers anyhow. TV remote control is OK, though I bought a cheap replacement TV remote control from Amazon as a backup. Usually I use Apple wireless keyboard and USB wireless mouse to control the TV, especially for searching YouTube video. I am a small guy, the TV is not too heavy for me to unbox it. I read the manual and made a step-by-step plan so that I could set up the TV on table top all by myself, no injury. I highly recommend this TV to videophile.
I would recommend this to a friendBrand response from SonyListens
Posted .Thanks for the awesome feedback, Derrick! We're glad that you love your new Sony 48 inch A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig
Love It!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I knew I wanted a 48" OLED and since there were really only 2 choices, I had definitely decided on the Sony. That said, I was also hoping for a drop in price but that never came. I finally took the leap and purchased an open box in the "excellent" category. It was shipped to me in PERFECT condition and looking totally brand new. It's a fantastic TV. As silly as this might sound, I'm in love with the remote. Love the way it has a wonderful weight and just looks expensive. It is also backlit. Anyway, the picture is spectacular and the connection to the internet is perfect. The only adjustment I made to the screen was to put it at "vivid" and no energy saver. The sound is totally adequate. I'm not a gamer. Just using it for general TV watching.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Kulpots,
Fantastic! You've made a great choice! We are truly delighted to hear your satisfaction with the amazing picture quality, stylish & good-looking design, bundled remote control, and superb performance of your XR48A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.
Thank you very much for the perfect star review and for choosing Sony!
- Romeo
Sony Master Series is A+
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased this to use as a PC monitor and TV for my home office. The setup was mostly easy save for a connection issue between the TV and the 3090TI. It turned out to be a firmware issue on EVGA's side and I sorted it by going back to the standard bios vs. the XOC version. On to the TV...what an incredible beauty this thing is. It has the stunning picture quality Sony is known for, menus are responsive and easy to navigate, and the content available via Pluto TV, Disney+, ESPN, and Apple TV make it a winner. My only gripe is they don't have the Spectrum app. Video editing in Premiere Pro 4k HDR is as awesome as it should be. Colors correction and grading are accurate and being able to edit in full 4k is helpful. The screen res is also right to give enough real estate. Gaming is on another level. I've had multiple 1440p monitors from Alienware, Samsung Super Ultra Wide, and LG 32ins for iRacing. This one is by far the best. I have no lag enabling Gsync (it's not hardware-enabled, but works well in 120hz VRR mode) and COD/Destiny 2 have never looked better. This is a winner!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi John, Thanks for the review. We're glad that you are enjoying your A90K OLED 4K TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig
Great TV, worked well as a monitor
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fantastic picture quality but not super straightforward for setting up as a monitor. Had to adjust quite a few settings and mess with GPU settings too in order to get it to push 120Hz. After that, it worked great and is just a beautiful display.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi FadedIntent,
Thank you for the 5-star rating! We're glad to hear you like the fantastic picture quality of your A90K TV. We're sorry if you've experience some difficulties setting up the TV as a monitor. Nice to know it is all good now. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY! - Kris
Sony 48’ tv
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I am Hoping the Sony is better for streaming Directv.
I would recommend this to a friendI wanted it all to be so much better
||Posted . Owned for 8 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture on the TV is really impressive. And the sound is OK without a sound bar. It has already had to be replaced with a new unit by SONY. This after MONTHS of spending hours with support to fix a problem that ultimately wasn't fixable (they said bad motherboard). But that was not before subtly accusing the internet provide, the streaming provider and ME of all being the problem first. I spent hours moving routers, checking lag times, rebooting, clearing caches, taking to internet and streaming providers as I was secondhand accusing them of causing the problems. And the TV STILL can't seem to keep the picture and the sound synced so lips move but not when voices are heard. Oh well...and now the replacement unit is making clicking noises (similar to the sounds of "on/off" when the TV is off! Got an extended warranty for al my trouble so we will see if the new one makes it to Nov. Now for BEST BUY. Hated the experience-actually enjoyed my recent dental visit more. The sales guy was...a jerk...in a word (the kindest one I could think of). He was all friendly until I refused the $200 member plan or whatever it is. Then he became disinterested and actually quite dismissive and RUDE. He did hang in there long enough to take the credit card. But once that was done, he offered ZERO information about my delivery. nothing, NADA. Filled out the requested feedback form and a manager wanted to "hear more" except never reached back out or was available, The store had some sort of a sign about their achievements-all fake news I am thinking. NYC can be a tough place in a lot of ways but to spend $1500 bucks on a 48" TV (If I bought a different brand it would have been 1/3 the price) and be treated like trash wasn't really on my agenda that day, I should have just walked out-so that part is on me. Won't accept that kind of abuse again.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SusanK,
Thank you for bringing this to our attention, and we sincerely apologize for the inconvenience caused. While we are glad to hear about your satisfaction with the amazing picture quality of your XR48A90K, we are really sorry if it had to be replaced due to delayed audio or audio and video that's out of sync problem. We are also sorry if you are experiencing a clicking noise on your replacement unit when powered off and if the store service didn't live up to your expectations. This is definitely not the news we'd like to hear from you.
As general recommendation, to ensure you're getting the most out of your A90K, we suggest updating its firmware to the latest version. This update enhances the TV's functionality and features while addressing any performance issues you might be experiencing. For instructions, please visit the link below:
https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/downloads
We want to make sure you’re taken care of and help check on your TV. May we contact you directly to assist you? If so, please email the below information to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Issue:
We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.
Thank you for letting us help assist you.
Sincerely,
Romeo
Sony Social Support
Sony XR48A90K Picture mode Custom
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony XR48A90K Picture Mode - CUSTOM • Ambient Light Sensor - OFF • Auto Luminance Level - OFF • Auto Tone Curve - OFF • Auto White Balance - OFF • Brightness - MAX • Contrast - MAX • Gamma - 0 • HDR Tone Mapping - BRIGHTNESS • Black Level - 50 • Black Adjust - OFF • Adv. Contrast Enhancer - MEDIUM • Peak Luminance - HIGH • Color - 60 • Hue - 0 • Color Temperature - NEUTRAL • Live Color - HIGH • Sharpness - 52 • Reality Creation Reality Creation - MANUAL Resolution - 75 • Random Noise Reduction - AUTO • Digital Noise Reduction - AUTO • Smooth Gradation - LOW • Motionflow - AUTO • Smoothness - 2 • Clearness - LOW • CineMotion - HIGH • HDR Mode - AUTO • HDMI Video Range - AUTO • Color Space - AUTO • Adv. Color Temp Basic: R/G/B Gain - Max/Max/Max R/G/B Bias - 0/0/0 • Adv. Color temperature: Multi point (10p) Color gamma adjustment points - 1 R/G/B Offset - 0/0/0 • Per color adjustment Adjustment color - Red Hue/Saturation/Lightness - 0/0/0
I would recommend this to a friendBrand response from SonyListens
Posted .Hi there, thank you very much for sharing your picture settings on your XR48A90K. These settings will be very helpful to other customers. Thank you so much for choosing Sony! - Romeo
Just the TV we were looking for
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great medium size TV with an amazing picture. Setup was a breeze. The picture looks great in a bright room or darker setting. The options provide easy setup of all our attached devices.
I would recommend this to a friendBrand response from SonyListens
Posted .Fantastic! You've made a great choice, Mike!
We are so happy to know your satisfaction with the amazing picture quality, ease of setup, size, and superb performance of the XR-48A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.
Thank you so much for the perfect star review and for choosing Sony!
- Romeo
Love it!!
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this purchase!! Does everything I want and need, easy to use, great sound. Didn’t need to buy a sound bar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CaroleA, Amazing! We're very pleased to hear you like the ease of use and great sound quality of your Sony A90K. Thanks for choosing Sony! -Sam
Sony Bravia TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We purchased this TV to replace a Samsung we bought last year that was defective and not working properly. So far we like all the features it has and the picture is very clear. The colors are vibrant and crisp. We give this tv a thumbs up so far.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Watch, we're glad you are enjoying the picture quality of our product. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl
Love this tv!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love this tv. I own a Master series in a 65” and was needing basically the same tv but in smaller size for bedroom. This OLED has the awesome picture and performance of my bigger set. I would definitely recommend. It is a real value for the price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Shammy13, Awesome! We are so glad to hear that you are happy with your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Carl
Great product.
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, great sound, easy to navigate. The Geek Squad set up was fantastic, a must. They are professional, quick, and efficient!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi StephenT, thanks for commenting! We're truly happy to learn about your satisfaction with the amazing picture & sound quality and user-friendly interface of your XR48A90K. Also, we're thrilled that you're satisfied with the superb service of Best Buy Geek Squad. Thanks for the 5-star review and for choosing the best brand, Sony! - Romeo
Best O-LED TV
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I’ve owned this TV for almost a year now and have used it for gaming as well as watching movies. For pc gaming and working is amazing. Smooth 60fps with a 4K resolution makes it very nice to work with. The colors are very bright which makes it a plus. The speakers also makes it a plus but you can’t expect an amazing surrounded sound with base as it simply the build in speakers the tv it comes with. Additionally after working Ku can just slip into the smart tv aspect of it and put some Netflix or what ever streaming service you have. Additionally, having Google built in makes it great for voice commands and with AirPlay comes in handy for iPhone users. It may be deemed pricy at the stat but I would argue that it’s an investment worth making.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MikelP,
That's very nice to hear! We're glad that you're enjoying the 4K picture quality, color, size and smart features of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!
-David
Sony’s King
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Theres no better TV, then Sony, i own all 3 top brands, and while i love the color pop of Samsung while playing video games, theres no beating watching sports or the simple communication with a PS5, or the tvs own speaker quality, then Sony. If your looking for a well rounded, can do everything well and more. Buy yourself this OLED, you won’t regret it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GameRight, Thank you for your fantastic feedback! We're absolutely thrilled to learn that you regard our XR48A90K as the best TV among the top brands you own. It's wonderful to hear that you appreciate the vibrant colors for gaming, the exceptional viewing experience for sports, and the seamless integration with your PS5. We're also pleased to know that the speaker quality has met your expectations. Your recommendation truly means a lot to us, and we're delighted that you're enjoying the overall performance of our OLED TV. Thank you for choosing Sony! - Romeo
Sony Bravia 48”
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Cannot beat Sony quality. Clarity, color ease of set up and easy to understand controls. Found that prior in use Sony tv remote is compatible, so we have have a spare remote control
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Yochan! Thank you so much for your thoughtful review! We are truly honored to hear your positive feedback about the XR-48A90K. It’s fantastic to know that you appreciate the clarity and vibrant colors of our TV, as well as the straightforward setup and user-friendly controls.
We’re also glad that you discovered compatibility with your previous Sony remote, which adds convenience to your viewing experience.
Thank you for choosing Sony!
Best regards,
Estefany
Love Sony
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture and quality. Easy to set up and use. We purchased this TV for our two teen boys bedroom and they are both happy with how their games look and the quality picture for streaming movies.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello YanaP, thank you so much for sharing this review! It is fantastic to know that your boys are now experiencing the exceptional gaming and streaming capabilities of the A90K, thanks to its outstanding picture quality and performance! Thank you for choosing Sony. Sincerely, -Jenn.
Beautiful picture, great sound
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.very happy with this purchase. Our first OLED and the picture quality is amazing! Nicely made Sony TV!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your feedback, ChetG!
We are so thrilled to hear that you are very happy with your new XR48A90K television and that you're so impressed with the picture quality. It's incredibly rewarding to know that your first OLED experience with a Sony TV is so amazing! We take great pride in our craftsmanship and the stunning visuals our OLED technology provides, and it brings us great satisfaction to know that we've delivered.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
OLED Sony state of the art TV viewing
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The OLED has excellent clarity, beautiful colors to watch TV. The 48 inch was just the right size! Hooked up to Apple TV to add Spectrum. Otherwise Sony is definitely my favorite brand, always has been!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AnnetteM, Thanks for the 5-star rating! We're glad that you are enjoying your Sony A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig
So far so good
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very nice picture overall fairly easy to set up but a little complicated at the same time but I’m used to a Samsung so once I got used to it the more I use it the more I like it little on the pricey side for this size TV but I’ll keep it
I would recommend this to a friendBrand response from SonyListens
Posted .Wonderful, ShawnD! We're glad you like your new Sony TV. We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig
