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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 617 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are impressed with the exceptional picture quality, vivid colors, and overall ease of use. They also appreciate the illuminated remote control, the benefits of OLED technology, and the top-notch refresh rate. However, some customers find the product to be on the pricier side.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 617 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture. Easy setup. Best purchase. We are very happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnitaH,

      Thank you for the 5-star rating! We're glad to hear that you like the picture quality and ease of setup of the television. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony always the best for TVs

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Yeah you could get the LG C4 or B4 for less, similar performance if not better with LG, but the build quality and reliability of Sony surpasses LG by a wide margin - if you want a tv that’s good for 15 years, then get this one - performs best at night - get the sony mini soundbar to really make it sing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi riostoney,

      You made the right choice with the Sony A90K! We're thrilled that you are enjoying the design and performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Nicest TV I ever owned

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Although this is the smallest of the line, I wanted a 65" but my wife would not allow a change to our furnishings. Color depth is incredible and the blacks are as dark as the empty space in the cabinet it sits in,meaning I cannot see the edges of the TV when the screen is black. Only complaint I have is Google TV. It is too intrusive with ads. I have an older Sony which has Android TV and I prefer that over Google TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gilkfrog, thanks for choosing and purchasing our product. We're glad you are enjoying the picture quality of your new TV. We understand your feedback regarding the Google ads on your Sony unit. You can find this link helpful in your issue:

      https://www.sony.com/electronics/support/articles/00225587?utm_source=glean

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv! I finally upgraded my 12 year old Samsung for this tv and it doesn’t disappoint. The color / true black is amazing, I love the smart tv interface, and it is awesome to game with it on my PS5. Very happy. My first experience with OLED and I can’t go back I will just add I don’t think the sound quality is great but I’m spoiled because I’ve had a sound bar for years and find most tv sound quality is mediocre at best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Samantha,
      Perfect! You made the right decision in upgrading your TV and we are happy you purchased our Sony XR48A90K. We're glad that you like the image quality and how enjoyed playing your PS5 with it. If you are planning to add a soundbar, you may check our A Series soundbar like the HTA7000. HTA5000, HTA3000 and HTA9. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony!!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hands down the best tv I’ve ever had.The picture is unbelievable.I’ve watched movies that I’ve seen a hundred times but now it’s like seeing it for the first time.I have been a LG guy until now.When I went to Best Buy I checked out the Samsung,LG,and Sony.They are not close.And if you are a PS5 junkies like me,you will not be able to resist.I’m not sayin anymore bc it’s worth the wait to see what this has to offer.I also bought the A3000 soundbar for a big number.I also got the SW3 subwoofer.It’s great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonL, we're glad you are enjoying the picture quality of our product. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV, love the quality of the build, the picture and the sound - all are wonderful. There are a lot of features that I am not using ( Netflix, Disney, Prime Video ) however they are there for anyone who wants them. I connected a Sony Blu ray player ( UBP-X700M ) with no problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NewToCanonPrinters, Fabulous! We're thrilled to hear that you are enjoying the build quality, picture, and sound of the TV. It's great to know that the additional features like Netflix, Disney, and Prime Video are available for you or anyone who might want to use them in the future. We're also glad that you had no issues connecting your Sony Blu-ray player. Thank you so much for sharing your awesome experience with your XR48A90K & UBP-X700M and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    48" Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went in Best Buy shopping for a replacement for my 10+ year old TV. The sales person was extremely knowledgeable about all the brands and explained the differences completely. I was limited to size due to the opening of my entertainment center. I purchased a 48" Sony Bravia and I love everything about it. Right size and the picture is beautiful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeraG, perfect! You've certainly made a great choice! We're extremely pleased it suits your needs and expectations. Thank you very much for sharing your awesome shopping experience and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Remote control

    Rated 3 out of 5 stars

    Sony Bravia A90K OLED 4K

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A solid TV overall. Full featured, plenty of settings and configurations available. Sleek, clean, and pretty. The remote control device is very premium. It looks and feels great. It has voice controls, and the Google OS is snappy and clean. My only complaint is that the Wired Ethernet port has a max bandwidth of 100Mbps. For a 4K TV, this does introduce lag and buffering. You could always use WiFi or connect with an Ethernet to USB adapter for faster connections, but on a premium expensive TV, they should not be skimping on a $2 upgrade. Unacceptable. All in all, a nice TV. Not sure it's worth upwards of $1000 USD, but not bad at all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your comprehensive and honest feedback on the XR-48A90K, Robert. We are honored to hear that you consider it a solid TV with a great, sleek design, and that you find the picture and sound quality to be amazing. We are also pleased that you appreciate the premium feel of the remote and the snappy performance of Google TV.

      We also take your concern about the 100Mbps Ethernet port very seriously. We understand your frustration, and we want to acknowledge your point. While 100Mbps is more than sufficient for most streaming services' 4K content, we recognize that for users streaming high-bitrate media from a local network or using services with higher bandwidth requirements, this can be a limitation. We appreciate your technical insight and your suggestion for a solution. Your feedback is incredibly valuable and will be passed directly to our product development team as we strive to improve our products in the future.

      We are truly heartened to learn that, despite this issue, you still consider it an all-around nice TV and the best one you've ever owned. Thank you again for choosing Sony and for providing us with such detailed feedback.

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    TV for anyone

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing. Best picture hands down. The black color pops, it is perfect with the PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Congo, we're glad you like the picture quality of our product! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Enjoy! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Remote control

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    IT FITS NICE ON TABLE. PICTURE CLARITY, GREAT SIZE AND REMOTE IS EASY TO USE.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tommy, we're glad you like the ease of use and picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture, great sound

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very happy with this purchase. Our first OLED and the picture quality is amazing! Nicely made Sony TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, ChetG!

      We are so thrilled to hear that you are very happy with your new XR48A90K television and that you're so impressed with the picture quality. It's incredibly rewarding to know that your first OLED experience with a Sony TV is so amazing! We take great pride in our craftsmanship and the stunning visuals our OLED technology provides, and it brings us great satisfaction to know that we've delivered.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 48’ tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am Hoping the Sony is better for streaming Directv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome picture.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have another 48” about 5 years old and this one blows it away. Team it with a sound bar and great late night movie watching!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NorbertM,

      That's fantastic to hear! We're absolutely thrilled that your new XR48A90K is making such an impression, That's exactly the kind of "blows it away" experience we aim for!

      The A90K is a truly exceptional television, and it's easy to see why it's made such a leap for you. As a BRAVIA XR OLED, it features our Cognitive Processor XR, which intelligently processes picture and sound in the same way your brain does, leading to incredibly lifelike contrast, stunning colors, and remarkable detail. The XR OLED Contrast Pro further enhances those deep, true blacks and vibrant highlights that only an OLED can deliver.

      Thanks for choosing Sony, have a nice day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture and sound without soundbar

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and sound without a soundbar Documentation could be better. Once the quirks were worked out, like restarting when turned on, from doing a lot of searching in online forums, TV seems stable now. Love that it's a Google TV and added to Google Home. Also love that the stand is in the middle of the TV and not legs on the edges. A little pricey, but it is a Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnB, Thank you so much for taking the time to leave us a review of your Sony A90K! We're very pleased to learn that you were able to resolve your concerns by searching for solutions in online forums. For future reference, we can offer assistance on how to set up or operate the features and functions of your Sony TV by visiting our Sony Support website https://www.sony.com/electronics/support to download the help guide and look for additional information about your product. Also, you can chat with one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US who would be glad to help.

      And good to know you love the Google TV operating system, seamless Google Home integration, and the position of the TV stand. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bonus Points

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this for my mother-in law, and she loves it!! Bonus points for me! Her vision is fading but the colors on the screen are very vibrant and make it easier her to watch!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DouglasT,

      We are delighted to hear that your mother-in-law is enjoying the XR48A90K TV, and extra kudos to you for choosing a product that enhances her viewing experience! The XR48A90K is designed to deliver exceptional picture quality, with vibrant colors and high contrast. This is especially beneficial for viewers with fading vision, as it makes details more distinguishable and enhances the overall viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to setup. Covers on the back of the TV provide a good means to conceal and bundle cables. Excellent picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buddy,

      That's wonderful to hear! We're thrilled you found the setup so easy and appreciate the thoughtful design of the cable management. Enjoy the excellent picture quality! Thanks for choosing Sony. -Eliab Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Review of Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to mount and easy to operate remotes

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlB1,

      Perfect! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Wonderful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We absolutely love this TV beautiful picture. Easy to setup and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's amazing, DorothyH!

      We are very happy to know that you love your XR48A90K and that you are satisfied with its ease of use & setup. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 48' TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture, turns on swiftly, easy to use, small remote quickly accesses channels.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EllenB, We are happy that you like the picture quality and the remote control of your Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with this television. Picture and sound are great. Can't wait to get into the other functions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BonnieP,

      Thank you for your wonderful review! It brings us great joy to hear how happy you are with your new XR48A90K.

      We're so pleased that you're enjoying the great picture and sound. The OLED panel is designed to deliver incredible detail and true black levels, while the Acoustic Surface Audio+ technology turns the entire screen into a speaker, creating the perfect harmony between an amazing image and rich sound.

      We hope you have fun discovering all the other great features this TV has to offer. If you ever need assistance, don't hesitate to reach out to our Sony tech support team. Our agents are always happy to help!

      Thank you again for being a part of the Sony community and for choosing us.

      Best regards, Sony_US