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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 617 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are impressed with the exceptional picture quality, vivid colors, and overall ease of use. They also appreciate the illuminated remote control, the benefits of OLED technology, and the top-notch refresh rate. However, some customers find the product to be on the pricier side.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 617 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Unreal

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This by far the best Sony tv on the market now for movies and sports events and playing games .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sobig,

      It's truly wonderful to hear that you consider your Sony BRAVIA TV the best on the market for movies, sports events, and gaming. Thank you for your outstanding 5-star review and for sharing how much you appreciate its versatility. The XR48A90K is crafted to deliver exceptional picture quality and smooth performance, making every cinematic moment, sporting event, and gaming session immersive and enjoyable.

      Thank you for choosing Sony—wishing you a great day!
      DiegoV. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent TV Product

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ease of use, image and sound quality all very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KenS, perfect! We're truly happy to learn about your satisfaction with the amazing picture & sound quality, ease of use, and superb performance of your XR48A90K. Thank you very much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture champs

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv with no ending to its great picture. The blacks are the inky black and the colors are right on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Btheifer,

      Thank you for the fantastic 5-star review! We're very glad to hear you're enjoying the Sony - A90K TV. It's wonderful to hear that you love the picture quality, especially the deep, inky blacks and accurate colors. We designed this TV to deliver an exceptional viewing experience, and your feedback confirms we've achieved that. We appreciate your support and hope you continue to be impressed!

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All the new TVs have great pictures these days but usually bad sound. I struggled with sound bars for years and wanted a new TV with good sound. I love this Sony with onboard good sound and needless to say many other features like an illuminated remote that's so nice since I am always watching in a dark room. Also love the pedestal base since I put this TV on a dresser and like to turn it side to side depending where I am sitting and didn't have to mount it to the wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star ratings, Rick! We're glad that you are enjoying your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We also appreciate your feedback on the remote. This will help us improve our products in the future. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was stuck between the A90k and LG2 for I was going to use it for movies and for my PS5. Eventually choose the A90k because the build in speaker because it was front that vibrates the screen is pretty cool, But I was a bit disappointed with the sound when I got home sound I felt flat to me. Also I was having trouble putting the stand on to the tv. Other than those issue the tv is great. The black is black and it’s very sharp and it works great for my PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Crazyloon,

      Amazing! Thank you for taking the time to write such a wonderful review of your experience with your new BRAVIA XR A90K TV! We are extremely pleased to hear you're having an enjoyable watching and gaming experience and you like overall picture quality of the TV. We're sorry you've been running into difficulty. You can configure various settings related to the TV’s sound such as sound quality and sound mode. Select the appropriate sound setting for your Google TV which best suits you. The sound quality may improve if you change it in [Sound] under [Settings].
      Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Sound] — [Sound mode], and adjust [Sound mode] or [Sound customization].

      For detailed instructions on how to attach the tabletop stand, refer to the Setup Guide included with your TV. You may also check out this link as a reference:
      https://www.sony.com/electronics/support/res/manuals/5037/967be23b4ac3a7221d668862f041c610/50373321M.pdf

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV 48"

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and colors. Easy to navigate and install.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yira, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony wins again!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this TV. The color is vibrant, the sound is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! Thanks for commenting, StephenR!

      We are truly delighted to hear that you love your XR48A90K and that you are satisfied with its amazing picture & sound quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice TV but app limitations are annoying.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV. Just purchased it so still learning. Documentation that came with it was nil, but I managed with onscreen instructions. I do have one issue. This is supposed to be a "Smart TV" that one can download apps to run on it, however Sony, Google or whoever restricts some. For example, I have Xfinity for my internet service and with my Firesticks I am able to download anything and run. I cannot download the Xfinity Stream app and I also cannot do the same with my paid subscription to Glenn Beck's Blaze TV. I had to plug my Firestick back in as a go around. Seems to be a bit of Big Brother going on here, but I'm basically satisfied with the TV. Picture and sound are really good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkR, Thank you for the feedback on your experience with your Sony XR48A90K. While we're glad you like your new TV, we regret to hear that some of your apps are not available on the Google TV platform. Although some of the apps are not natively supported in this TV, you can use your mobile device to cast Xfinity content or other apps to this TV. Please refer to the link below for more information on how to use Chromecast Built-In (Google Cast) on your TV.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/articles/00135368


      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam



      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/articles/00135368 Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture clarity and sound. Easy home set up!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cornnutz,

      We are very glad to hear you're enjoying the great picture clarity and sound of your new Sony BRAVIA A90K! Making the home setup easy is a top priority for us, so we're happy that process was smooth for you. Thank you for taking the time to share your 5-star feedback and for trusting Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect Bedroom TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great addition to our bedroom. My transition from the front room Sony OLED to a bedroom LED always felt wrong. The 48 inch Sony OLED fixed all that!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ChrisW, thank you for the five-star rating! We are honored to hear you're enjoying the exceptional OLED screen quality of the A90K –We bet this top-tier television looks fantastic in your bedroom! Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv works well, clear picture and the sound is also good. I would definitely recommend this tv. Brandon assisted me with choosing this tv. He was awesome, professional and very knowledgeable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaH, we're glad you like the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Picture ever!

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV! Even though it is an Android Google TV I can still use my Fire Stick! I decided to go with a smaller 48” TV for the sake of the picture quality rather than a huge tv for the same cost. I am so glad I did!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithNW! We're thrilled to hear that you love your A90K and are pleased with its outstanding picture quality and performance. Thank you for the stellar review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony oled

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv. Not as bright as Samsung but if you take it off energy saving you will be find. Remember this it always going to be another tv brighter every year. I will recommend this tv especially if you a Sony person. Don’t tv gives you a more natural looking while Samsung look saturated which I like

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pac2, perfect! You've certainly made a great choice! We are extremely pleased that it suits your needs. Thank you very much for recommending our XR48A90K and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the clarity and ease of use. Only recommendation is if they allowed 2 blue tooth devices at the same time. My daughter and I like to sit up after hubby has gone to bed. We bought another device that is supposed to plug in and allow this, but it doesn’t work. At this price point it should have that option. Otherwise couldn’t be happier!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharVen,

      Thank you for your purchase and we are honored to have customers like you. We're glad to hear that you love the clarity and easy to use function of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We're glad that you're happy with your purchase and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Sony OLED

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Totally love my Sony OLED tv. Have never seen such awesome colors and clear pictures.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VickiK,

      Thanks for the wonderful 5stars! We're truly heartened to hear you're totally loving your BRAVIA A90K OLED TV's incredible colors and clear picture—it is exactly what makes OLED technology so special!

      Thanks so much for sharing your great and for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    one of the best tvs ever. So many amazing features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, CurtisT!

      We are absolutely thrilled to hear that you love your XR48A90K! It is awesome to know that the OLED picture quality and all those premium smart features are standing out for you. We put a lot of work into packing that top-tier Cognitive Processor XR tech into a compact size.

      Enjoy the amazing viewing experience and thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Never Buy open box.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV specifically for my PS5 as the XR processor outputs a great picture. I bought it originally as an open box and got it for a great price. However I had it for 16 days and it stopped working. And the error that it was giving was for a backlight hardware issue. Won’t ever buy open box products again. Picture , sound , and refresh rate are top notch. I love Sony TV ‘s and soundbars.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TacoGaming,
      Thank you for your time writing this review. We really appreciate that you love our Sony products. However, we're sorry to hear the issue that you are experiencing with your A90K TV. Please contact your retailer/BestBuy if there's any damage or defects with your unit.

      In case you need help with the TV, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and thanks again for purchasing Sony. - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful quality. Enjoy watching TV! Wish SONY did Apple apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, LRabs!

      We are so glad to hear you are enjoying the beautiful OLED picture quality of your XR48A90K. We actually have some great news regarding your wish—your TV is fully compatible with the Apple ecosystem!

      You can find the Apple TV app directly in the Google Play Store on your TV to enjoy Apple TV+. Additionally, your model supports Apple AirPlay 2 and HomeKit, which allows you to stream content directly from your iPhone or Mac.

      Thank you for choosing Sony, and we hope this makes your experience even better!

      Best regards,
      Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 48” tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful, clear picture, great sound. What’s not to like?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Remodeler,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you’re enjoying the beautiful, clear picture and great sound of your XR48A90K TV. It’s wonderful to know the TV is delivering an exceptional viewing experience. Thank you for sharing your positive feedback!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hard to beat Sony. A little expensive but worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimB, we're glad you like your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony. ~Earl Sony_US