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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 581 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 580 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture! I’m technically limited and I needed help setting it up. After set up it’s mostly easy to navigate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ally,

      Thanks for sharing your review and experience with the A90K. We're glad that you like the picture quality of the TV. Help guides and manuals are available on our support website. You may find this link helpful:

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k

      Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony 48" Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best buy salesman listened to what I was replacing, what I thought I needed and guided me to this excellent TV. Setup was a breeze with the oval, weighted base. Controls are very easy and simple, color is very good. Interface to my 7.2 sound system was straight forward,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaveR, we're glad you like your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clearest picture I have had. Really good sound. Super loud and colors are bright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethT, Thanks for the 5-Star rating! We're glad you are happy with your purchase. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    SONY WINS

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    REALLY NICE PICTURE AND COLOR. CHANGED FROM SAMSUNG TO SONY AND I AM GLAD I DID.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeniseK, Thanks for the 5-Star rating! We're glad you are happy with your purchase and that you're loving the amazing picture quality of the TV. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    If you can buy, do it.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely amazing! The picture on this TV is unbelievably clear. The blacks are pitch dark, the colors pop and are accurate, and the overall quality of the ui is amazing. The 48" is a PERFECT size for the 4k HDR resolution without compromising image quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveJabz, Awesome! We are so glad to hear that you are happy with your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!  -Carl Sony_US

  • Rated 5 out of 5 stars

    The Best!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture, especially for sports - super clear !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic feedback, ThomasS!

      We are absolutely thrilled to hear that you are enjoying the fantastic picture quality of your XR-48A90K TV, especially when watching sports! Achieving a super clear and smooth viewing experience for fast-moving action is exactly what we designed the Cognitive Processor XR to do.

      It's rewarding to know that the combination of OLED contrast and our advanced motion technology is delivering for you.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 48" XR A90K OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed a new tv to replace an old backlit LED 65" Sony. Was looking at OLEDs and realized I cared more about the picture than the size. Price point wasn't too bad, compared to others in its class, and so far I am satisfied. 4K streaming looks great, sound is fine. Lots of features I haven't played with yet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WillW, Amazing! You've made an excellent choice! We are truly happy to hear you are very satisfied purchase and you are enjoying its exceptional picture quality and overall features. Good to know you're having an enjoyable watching and streaming experience with this great OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is definitely good. But I have mix feeling. Year ago I purchased Sony 65 inch full rayA-95 series. And compared both TV I like pictures this TV more. Both have a lot of future. My opinion Sony 48 OLED is overpriced. Overall I would recommend to anyone, if size 48 inch impotent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      You made the right choice buying this TV, Victor! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Finally, I got a Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect small OLED TV for my personal room. It's my first Sony TV and I've always thought they looked best on display at Best Buy but was just always out of my budget until now. Very happy with my new TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DinoI, thank you so much for the awesome review! We're really happy to hear that the Sony - XR48A90K has found a perfect place in your personal room. It's always exciting when a first Sony TV experience lives up to expectations, and we're honored you chose us after admiring our TVs at Best Buy. We hope you continue to enjoy the incredible OLED picture quality and all the features it brings. Welcome to the Sony family! Regards, -Dominick Sony_US

  • Rated 4 out of 5 stars

    Nice TV. UI is limited

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv Picture and sound are good Google OS works well Menu and UI is a bit dumbed down and overly simplified to appeal to low tech users

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NiceHDD,

      Thank you for your feedback on the BRAVIA XR A90K TV. We're glad to hear you're happy with the picture, sound, and Google OS. We appreciate your comments on the UI's simplicity and would like to note that you can access more advanced settings for picture and sound calibration for a more customized experience.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Outstanding!!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV will ruin your vision of other manufacturers and their image processing. I haven’t purchased a Sony TV in over 7 years. The last few have been LG and Samsung. Seeing the set in action showed me what I have been missing. The detail it brings to movies in Dolby Vision is unreal. You have to see it to believe it. I started watching shows and movies I have already watched, in amazement with the additional detail the tv brings. It’s an entirely different experience! But don’t just take my word for it, check the reviews and bring one home for yourself. I guarantee, what ever other TV you have will be bowing down to this one. I use mine as a monitor and to play PC games….and wow……just wow………. I just wished it came larger than 48”. But Sony played us. To get that you’d have to purchase last years A90J or this years A95K (which I also purchased and love).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lopr0231,

      That's a very nice TV upgrade and we're glad to hear you're impressed with the picture quality of the television. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    Amazing quality tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Never knew what I was missing until I got this tv never had a oled or let alone a 4k tv always bought Sony products for years and it perfectly syncs with everything I have including my surround sound to ps5 and 4k Sony player never going back now 4k oled for years to come thanks Sony for another great product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Puffins87, Thank you for such a great review! We're glad to hear we were able to give you a good match for your viewing and gaming needs. Your satisfaction with our products is very important to us. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Sorry to hear about your concern. Thank you for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful clear oicture and sound

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture quality and surprisingly great sound. The best part is finally seeing all the details in the dark/night scenes!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Moes, Thank you for sharing your positive experience with the XR48A90K! We're thrilled to hear that you are enjoying the beautiful picture quality and the surprisingly great sound. It's fantastic to know that the TV enhances your viewing experience, especially by revealing all the details in dark and night scenes. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect for our needs

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are not gamers or streamers, but just Spectrum users. This TV is the perfect size for our watching needs. Our room size is about 15' X 15' and we do not need a sound bar, which was offered. The picture is vivid, almost looks like 3D. The sound quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, Retired! We're glad that you found the perfect TV that fit your needs. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Ktny

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of the picture is very clear & the color is beautiful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Ktny. Thank you for the 5-star rating! We're happy to hear that you are impressed with the amazing picture quality of the TV. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony and enjoy your TV! Regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just recommend

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good I like my tv it’s the best quality Picture looks great I’m happy with my tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelitonJ,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Endless Summer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture at all angles. Easy to use with google tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful to hear, Rayscott! We're glad that you are already accustomed with your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you so much for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    First time OLED tv user

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The product worked great after it was configured. There were two settings that needed correction. 1 was to set defaults to highest resolution. Other was to change color from standard to vivid. Picture was perfect after that. Took several calls to Sony to get that done. Loved watching the masters after that.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeW, Thanks for the positive feedback! We are happy to hear you love everything, especially the exceptional picture quality of your new BRAVIA XR A90K OLED TV. We are also thrilled to know you feel you are now having an enjoyable watching experience with this TV after doing some adjustments on the settings for viewing pictures with higher quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Impressive TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to navigate. The stand is nice and sturdy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome Abby! We're glad you're already accustomed with the TV's menu. Surely you must be enjoying the amazing picture and sound quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony and enjoy your TV! Regards, -Craig Sony_US

  • Rated 5 out of 5 stars

    Well worth the money

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality Easy to set up. Would highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeboraT,

      We're so glad to hear you're enjoying the picture quality and that the setup was easy! Thank you for the high recommendation; we truly appreciate you sharing your positive experience with the BRAVIA XR A90K OLED TV.

      Thanks for choosing Sony.
      Best regards,
      Eliab sony-global

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