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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 590 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 590 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    First time OLED tv user

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The product worked great after it was configured. There were two settings that needed correction. 1 was to set defaults to highest resolution. Other was to change color from standard to vivid. Picture was perfect after that. Took several calls to Sony to get that done. Loved watching the masters after that.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeW, Thanks for the positive feedback! We are happy to hear you love everything, especially the exceptional picture quality of your new BRAVIA XR A90K OLED TV. We are also thrilled to know you feel you are now having an enjoyable watching experience with this TV after doing some adjustments on the settings for viewing pictures with higher quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Impressive TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to navigate. The stand is nice and sturdy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome Abby! We're glad you're already accustomed with the TV's menu. Surely you must be enjoying the amazing picture and sound quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony and enjoy your TV! Regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful clear oicture and sound

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture quality and surprisingly great sound. The best part is finally seeing all the details in the dark/night scenes!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Moes, Thank you for sharing your positive experience with the XR48A90K! We're thrilled to hear that you are enjoying the beautiful picture quality and the surprisingly great sound. It's fantastic to know that the TV enhances your viewing experience, especially by revealing all the details in dark and night scenes. Thanks for choosing Sony! -Sam Sony_US

  • Rated 3 out of 5 stars

    Sony Bravia A90K OLED 4K

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A solid TV overall. Full featured, plenty of settings and configurations available. Sleek, clean, and pretty. The remote control device is very premium. It looks and feels great. It has voice controls, and the Google OS is snappy and clean. My only complaint is that the Wired Ethernet port has a max bandwidth of 100Mbps. For a 4K TV, this does introduce lag and buffering. You could always use WiFi or connect with an Ethernet to USB adapter for faster connections, but on a premium expensive TV, they should not be skimping on a $2 upgrade. Unacceptable. All in all, a nice TV. Not sure it's worth upwards of $1000 USD, but not bad at all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your comprehensive and honest feedback on the XR-48A90K, Robert. We are honored to hear that you consider it a solid TV with a great, sleek design, and that you find the picture and sound quality to be amazing. We are also pleased that you appreciate the premium feel of the remote and the snappy performance of Google TV.

      We also take your concern about the 100Mbps Ethernet port very seriously. We understand your frustration, and we want to acknowledge your point. While 100Mbps is more than sufficient for most streaming services' 4K content, we recognize that for users streaming high-bitrate media from a local network or using services with higher bandwidth requirements, this can be a limitation. We appreciate your technical insight and your suggestion for a solution. Your feedback is incredibly valuable and will be passed directly to our product development team as we strive to improve our products in the future.

      We are truly heartened to learn that, despite this issue, you still consider it an all-around nice TV and the best one you've ever owned. Thank you again for choosing Sony and for providing us with such detailed feedback.

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Sony 48” tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful, clear picture, great sound. What’s not to like?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Remodeler,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you’re enjoying the beautiful, clear picture and great sound of your XR48A90K TV. It’s wonderful to know the TV is delivering an exceptional viewing experience. Thank you for sharing your positive feedback!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia. Simply the best.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. This is my third Sony Bravia since 2012. The first two have been absolutely trouble free. I just know this Bravia is just as good if not better. The OLED screen is clear and the colors pop. Looks better that real life.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM, Thank you for sharing your positive experience with your XR48A90K! We're very pleased to hear that you're enjoying the vivid colors that pop, amazing OLED clarity, and lifelike images of your new Sony A90K. We really appreciate you being a loyal Sony customer and helping to share the word about us. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just recommend

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good I like my tv it’s the best quality Picture looks great I’m happy with my tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelitonJ,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Finally, I got a Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect small OLED TV for my personal room. It's my first Sony TV and I've always thought they looked best on display at Best Buy but was just always out of my budget until now. Very happy with my new TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DinoI, thank you so much for the awesome review! We're really happy to hear that the Sony - XR48A90K has found a perfect place in your personal room. It's always exciting when a first Sony TV experience lives up to expectations, and we're honored you chose us after admiring our TVs at Best Buy. We hope you continue to enjoy the incredible OLED picture quality and all the features it brings. Welcome to the Sony family! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony OLED TV provides an excellent picture and is great for movies, sports and gaming. Really a great all around TV to have. And Sony's processing makes everything, even old programs look great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mech1,

      That's awesome! We're glad to hear that you like the picture quality of the TV for your watching and gaming experience. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv always have had Sony and have never been disappointed picture is excellent installing was great done very fast and efficiently

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LyndaL,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pauly

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV so far has been great! Picture quality is very clear. It has a wide variety of apps. The sound is emitted from the entire screen so it appears more realistic. the sound and pictures are automatically adjusted to the room environment so if the room is bright the picture will appear brighter, etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pauly, That's great! We're glad to hear that! We're very grateful for this positive feedback!
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    The Best!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture, especially for sports - super clear !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic feedback, ThomasS!

      We are absolutely thrilled to hear that you are enjoying the fantastic picture quality of your XR-48A90K TV, especially when watching sports! Achieving a super clear and smooth viewing experience for fast-moving action is exactly what we designed the Cognitive Processor XR to do.

      It's rewarding to know that the combination of OLED contrast and our advanced motion technology is delivering for you.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Phenomenal TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony XR-48A90K Bravia TV. The picture is phenomenal and with the JBL soundbar that we also purchased from Best Buy the sound is fantastic. As always with Best Buy, the purchasing experience and delivery and set up were top notch. Now I'm looking to replace the TV in the bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasB, We're glad that you like the picture quality and excellent shopping experience. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this t.v set is incredible. amazing picture cuality. I love watching nature documentaries,space and music videos. its the one thing you will ever need to enjoy every movie. simply the very best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HectorS,

      Very nice! We're glad to hear that you like the picture quality of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television has amazing picture quality and exceptional sound. The 48" screen fits just right in our space, and it was an excellent upgrade from our old TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TMSH, Congratulations! You've made an excellent decision in purchasing the XR48A90K! We're thrilled to hear about your satisfaction with its exceptional picture quality and superb performance. Thank you for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Picture Alert

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful pictures but it may be too smart for me. Sometimes it doesn’t bring picture up and sends me to a confusing screen. I keep the Sony remote handy, but prefer to use the remote given to me by my program provider. Sound without picture is frustrating.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pictureperfectdilema, Thanks for the feedback. We're glad you like the picture quality of the TV. Make sure to keep your device's firmware up to date to enjoy all its features and to avoid any performance issues. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture definitely worth the buy. This is a big difference from UHD.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanF, Thank you so much for the 5 stars! We're thrilled that you find your new Sony BRAVIA XR A90K a worthy purchase for its great picture quality. Thank you for choosing Sony, and we hope you continue to enjoy incredible viewing moments with your BRAVIA TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Phenomenal tv!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture great sound top of the line!! Sony tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, RobertO! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia Oled

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is very nice good image quality Sony is the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NeryA, we're glad you like the picture quality of your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Nice TV. UI is limited

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv Picture and sound are good Google OS works well Menu and UI is a bit dumbed down and overly simplified to appeal to low tech users

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NiceHDD,

      Thank you for your feedback on the BRAVIA XR A90K TV. We're glad to hear you're happy with the picture, sound, and Google OS. We appreciate your comments on the UI's simplicity and would like to note that you can access more advanced settings for picture and sound calibration for a more customized experience.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global