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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 590 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 590 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a nice tv just the right size. It has a great picture with bright colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharonT, awesome! We're extremely pleased to hear about your satisfaction with the amazing picture quality & size of your XR48A90K. Thank you so much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great pic....family pleased with the quality of the picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi rmath10652,

      Amazing! We're glad that you and your family are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very pleased

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Geek Squad gets a great deal of credit for making this purchase enjoyable they were awesome with the installation and set up. Went with Sony for the picture quality and component integrity. Hats off to the sales associate, she was very knowledgeable and walked me through the purchase paper work. Thank you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's perfect, TomW! We're glad you are happy with your purchase and that you're loving the amazing picture quality of the TV. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Rated 5 out of 5 stars

    Well worth the money

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality Easy to set up. Would highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeboraT,

      We're so glad to hear you're enjoying the picture quality and that the setup was easy! Thank you for the high recommendation; we truly appreciate you sharing your positive experience with the BRAVIA XR A90K OLED TV.

      Thanks for choosing Sony.
      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a substantial, good looking TV - not a flimsy one with "tape"- looking edges. Our last Sony TV lasted over 10 years - and actually still works great, but could not handle streaming on-line. We have not had any issues with the new one. We expect it to last for 10 years too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryR We're glad that you like the picture quality and works well. We appreciate your output and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful television - Sony Rocks

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture, colors and sound are fantastic. Best television I ever have owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Display,

      Amazing! We're glad that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture and sound.

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony OLED TV has great picture and great sound (as far as not using a sound bar) the sound coming from the screen is nice, representing the sound as it should sound. The picture is on another level everything reproduced accurately

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mjohns, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA OLED smart Google TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 50”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture excellent remote. Very happy with it as my old died I was afraid I couldn’t match the picture but Sony is excellent and wait till you watch streaming on it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike7277,

      That's very nice to hear! We're glad that you're happy with the picture quality of your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It's Worth It

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is incredible!! Doubtful you can find a better picture. I'm just waiting for a sale to purchase another one for my bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi vLyndaB, Fantastic! We're thrilled to hear that you're satisfied with the amazing picture quality of your XR48A90K. We are looking forward to your future purchase and thanks for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great screen

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing definition. Quality on movies. Many options

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tablet, we're glad you like your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Sony 48' Class Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color, picture. Sound is not quite as good as advertised

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeR, we're glad you like the picture quality of our product. We're sorry to hear that you have an issue with your SONY unit. You can configure various settings related to the TV’s sound such as sound quality and sound mode. Please check this link for more details:

      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_02.html?hl=sound+quality

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    very very good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent...Picture, Sound... all fantastic, fairly straightforward interface, great simple remote. What's not to like, you get what you pay for. Worth it !!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Fantastic, DonaldS! You've certainly made a great choice! We are truly delighted to hear about your satisfaction with the amazing picture & sound quality, Google TV interface, and user-friendly remote control of your XR48A90K. Thank you so much for the perfect star rating and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really enjoying the picture and sound coming though 7:1 surround system. The TV speakers are disappointing in comparison. Trying to connect existing HDMI plugs from previous TV was difficult when mounted on the equipment unit’s post. Should connect BEFORE hanging

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DerrylS, Great! We're glad that you are enjoying the picture and sound quality of your TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding purchase with no regrets

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is absolutely amazing and with no visible speakers the sound is equally impressive. We have a 48”, 65” and 83” and if we or when we purchase another TV, without a doubt, it will another one of these.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidS, Great! We're delighted to hear that you like the picture and sound quality of your TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. Clear, bright deep saturated color and great sound without a soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardJ, nice! We're glad you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia is Excellent

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is outstanding and sound quality excellent. Best TV I have owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Glenn,

      Great! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony oled

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sony 48” oled provides great sound from the screen speaker technology along with the best picture quality that feels like your standing in the movie

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi None,

      That's great! We're happy to hear that you like the OLED picture quality of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are extremely happy with this purchase. Excellent picture, sound and multiple streaming options. We looked at several and this decision was the right one. Would do it again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVfan, we're glad you like the picture and sound quality of our product! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No matter how much i tought about it being as pure marketing, once we got it my girlfriend hated me. As she always believed it was a waste of money. But once she sawed it everything changed. She ended up paying part of the tv so that i would move it to the living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Reypollo, Thanks for sharing your experience with the new Sony 48 inch A90K OLED TV. We're glad that you and your girlfriend we're amazed with its picture quality. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony and enjoy your TV! Regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, Great Price, Great Dealer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy oder from Best Buy website along with fast delivery. TV arrived in great condition. Was easy to set up. More features than expected and has made our tv watching very enjoyable. Highly recommend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, DougW! We're glad that you are happy with your TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US