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Customer Ratings & Reviews

$1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 608 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are enthusiastic about the excellent picture quality and vivid color. Users appreciate the ease of use, illuminated remote control, and the convenient center stand. Many customers also agree that OLED is the superior display technology. However, some customers feel the TV is a bit expensive for its size.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 608 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Spectacular Sony TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV doesn’t disapoint. Image quality is nithing short of extroardinary. I use it only thru Amazon Stick 4K UHD and keep it in HDR mode only. I also tweaked the brightness and voila!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LotfiT,

      Fabulous! We are extremely pleased to know that you're enjoying the amazing picture quality of your new XR48A90K.

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Fair price for quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After 20 years I decided to replace my old Bravia Sony with the new generation of OLED technology display. Installation was very smooth. It took me about half an hour without any issues. Picture quality is excellent but speakers are not great, the sound is little distorted.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UserX, We're glad you like our product! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. As for the sound, there are preset sound settings in the TV menu that you can select base on your preference.

      Thank you for trusting Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia oled is the Best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I knew what I wanted when it came to oled. Sony Bravia. The Best Buy associate that helped us was very good. Explained everything, and very knowledgeable. Great purchase, and satisfaction!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi User379483,

      Thanks for the review and the 5-stars rating! We are delighted to hear how much you are enjoying your BRAVIA TV and the amazing features it comes with, such as the XR OLED Contrast Pro with immersive depth and realism, pure black, and lifelike brightness and Sony's Cognitive Processor XR, that delivers intense contrast with deep blacks, high peak brightness and natural colors.

      Thanks for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Printed Owners Manual?

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and sound quality. Impossible to get a printed owners manual! I'm into step by step owners manual with an index... maybe old fashioned but I'm a master with the print!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello steve, We are sorry to hear about your experience. Our product manuals can be downloaded for free (pdf files). If, however, you prefer a paper copy, you can purchase one from the True Manuals web site: https://us.esupport.sony.com/support/s/model-accessories?language=en_US. Despite your concern, we are happy that you still like the quality of your BRAVIA TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. Clear, bright deep saturated color and great sound without a soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardJ, nice! We're glad you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful television - Sony Rocks

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture, colors and sound are fantastic. Best television I ever have owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Display,

      Amazing! We're glad that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Phenomenal tv!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture great sound top of the line!! Sony tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, RobertO! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia Oled

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is very nice good image quality Sony is the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NeryA, we're glad you like the picture quality of your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great pic....family pleased with the quality of the picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi rmath10652,

      Amazing! We're glad that you and your family are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Nice upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a 42” Sony Bravia that was at least 15 years old that still worked perfectly. The Bravia XR has gorgeous color and definition. HD provides an enjoyable experience. So happy I upgraded.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarbaraG, Thanks for the 5-star rating! We're glad that you are impressed with the picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Finally, I got a Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect small OLED TV for my personal room. It's my first Sony TV and I've always thought they looked best on display at Best Buy but was just always out of my budget until now. Very happy with my new TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DinoI, thank you so much for the awesome review! We're really happy to hear that the Sony - XR48A90K has found a perfect place in your personal room. It's always exciting when a first Sony TV experience lives up to expectations, and we're honored you chose us after admiring our TVs at Best Buy. We hope you continue to enjoy the incredible OLED picture quality and all the features it brings. Welcome to the Sony family! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for the bedroom TV. Great picture quality especially after watching a video on how to adjust the picture settings. Thinking about buying a bigger one for my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkS, Thanks for the positive rating on the Sony A90K 4K OLED TV. We're glad that you are impressed with the picture quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great screen

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing definition. Quality on movies. Many options

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tablet, we're glad you like your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY Bravia XR OLED Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new television both for its picture quality and sound performance. It met and surpassed all of our expectations!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HowardL, we're glad you love your new TV! Thanks for choosing Sony! Enjoy! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia is Excellent

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is outstanding and sound quality excellent. Best TV I have owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Glenn,

      Great! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Anothe great sony bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just got this 48 inch sony bravio for our basement, we got the same but 65 inch for our living room, and the both are fantastic in picture and sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertB, incredible! That's good to hear. Thanks for your review! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    In home TV setup

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The technicians were friendly and knowledgeable. They returned a week later and set up a different remote for my use with the TV and it's great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Barbara ,

      Thanks for the feedback! We're thrilled to hear that the BRAVIA 3 is a perfect fit for your bedroom, and that the streaming apps and Bluetooth headphone connectivity are working flawlessly. We appreciate you choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sharp, clear picture and EASY to setup.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The television works well and the picture is very sharp. It was easy to set up, pair our Direct TV remote and download a special app to view live safari’s in South Africa. Very pleased with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertaR,

      That's great to hear! We're glad that you're enjoying the picture quality and apps of the television. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 48" Bravia A90K 4K HDR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony's 48" Bravia A90K 4K HDR Tv has a spectacular picture. Wish I hadn't waited so long to purchase. Tried LG's 4K LED first. Absolutely no comparison to the Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi nonickname, Thanks for the positive feedback! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony number one!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks good, perfect fit for my living room. I really enjoy the quality of screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GregorylP,

      Thank you for choosing Sony!

      We're excited to hear that your XR48A90K TV looks great and is a perfect fit for your living room. We're glad you’re enjoying the screen quality as well. Thank you for your feedback!

      Best regards,
      -Fred Sony_US