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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 581 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 580 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV ever we had!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality. One of the best products ever experienced.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, we're glad you like the picture and sound quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony always on their game

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this for my computer system and it doesn't disappoint. Sony is a master at compatibility amongst electronics and gadgets, always a go to when upgrading to the next level.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobbyB, we're glad you to know that you really like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Nicer than earlier Oleds. Really clear picture and colors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gigi, we're glad you appreciate the picture of your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Stunning OLED

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I cheaped out on our bedroom TV, and have always regretted it. I just fixed the problem with a new Sony XR A90K. Beautiful picture with deep blacks and incredible colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JHANSON, we're glad you like the picture quality of your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Need a more convenient remote.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A remote with a number pad for the channels, and a button for the program description would make life simpler. Also, information about the next program would be very desirable. Samsung has these features. The picture is very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RKDK, Awesome! We are so glad to hear that you are happy with your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.
      Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    PICTURE PERFECT!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buy was great to deal with. They had discounts and offered great service and delivery!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AML2,

      We're so glad to hear you had a smooth transaction getting the A90K TV! We hope you'll have amazing movie nights ahead wit your new TV. Thanks for choosing Sony.
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Master series is perfection

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright, sharp images. Colors are very true. Great depth of field. The sound from the TV comes from the screen and it is great. Perfect for bedrooms

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the wonderful review, Beaker! We're glad that you are impressed with your new Sony TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Sorry to hear about your concern. We take all user input seriously and will make sure your comments reach the appropriate person. Your continued support means so much to us. Thank you for trusting Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Nicest TV I ever owned

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Although this is the smallest of the line, I wanted a 65" but my wife would not allow a change to our furnishings. Color depth is incredible and the blacks are as dark as the empty space in the cabinet it sits in,meaning I cannot see the edges of the TV when the screen is black. Only complaint I have is Google TV. It is too intrusive with ads. I have an older Sony which has Android TV and I prefer that over Google TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gilkfrog, thanks for choosing and purchasing our product. We're glad you are enjoying the picture quality of your new TV. We understand your feedback regarding the Google ads on your Sony unit. You can find this link helpful in your issue:

      https://www.sony.com/electronics/support/articles/00225587?utm_source=glean

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Must See TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This entertainment center is simply amazing!!!! I went in thinking it was just going to be another Wide Screen TV but everything from the stand to up is well worth the cost!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's amazing, GLG3! We're glad that you are satisfied with your purchase. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony. Enjoy! -Craig Sony_US

  • Rated 5 out of 5 stars

    Good and Bad

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV works fine. But does not interface with my older Bose 3-2-1 audio and video system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidG, We're glad that the TV works fine. We're also sorry to hear if your audio system doesn't interfere with your TV. This is definitely not the news we'd like to hear from you. We'd like to help you troubleshoot your problem and turn this into a better experience.

      May we contact you to help and get more information? If so, please email the below information to [email protected].
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      BBY Username:
      Telephone Number:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Erin Sony_US

  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    Open box purchase with no options

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Open box purchase with no issues. Sony OLED television

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonJ, perfect! You've certainly made a great choice! We are extremely pleased that it suits your needs. Thank you very much for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is a great 48" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great 48" TV. The picture, sound and features are just amazing. Really glad we bought it. Was super easy to set up using all 4 HDMI ports for cable, Chromecast, FireTV and a DVR.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MrFeoZZ, We're happy to hear that you're enjoying the amazing picture and sound quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Definitely a good upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new Sony. I needed a slightly bigger size, and the old ones was showing signs of age.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynB,

      You made the right choice upgrading to the Sony A90K! We're glad that you like the size of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We're enjoying the TV very much. However, we lost Internet connection just before leaving on a trip. We'll try rebooting when we return. Hope it works!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jimslaptop, Thank you for sharing your experience with your Sony A90K. We're glad to hear that you're enjoying it. Regarding the internet connection issue, here are a few steps you can try when you return from your trip: https://www.sony.com/electronics/support/articles/00127011

      Should you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality, great picture, great sound, and my experience is hopefully it will last a long time. Geek squad installed it on the wall for us. Overall great experience. Thanks!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the amazing review and for sharing your wonderful experience, Sonysupporter. We're glad that you are enjoying the new 48 inch A90K Series 4K HDR OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Performance

    Rated 5 out of 5 stars

    Family room

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying with the new TV with an excellent performance

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PradipS, amazing! We're happy to know that you're enjoying your XR48A90K. Thank you very much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony oled

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent open box item looked brand new after cleaning the finger prints off and smudges but that was it all peaces and manuals were intact

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful, MarkT. We're glad to hear that you are happy with your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Mr Tom

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv in all aspects. Only downfall, its a little pricey! I also added a Bose sound system. Goes well with tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, ThomasK! We're glad that you are enjoying your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    IT FITS NICE ON TABLE. PICTURE CLARITY, GREAT SIZE AND REMOTE IS EASY TO USE.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tommy, we're glad you like the ease of use and picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    WORTH IT

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    PS5 Gamer here saying WORTH IT not even just that, from the wireless 4k streaming off my phone or even on my laptop, this BRAVIA you can't go wrong with it, a SONY PS5 with a SONY BRAVIA come on now! Worth the investment. Hit me up on Twitch @Caliuser ill show you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricttvCaliUser, Amazing! We're very pleased to hear you like the seamless connectivity with your phone or laptop and excellent PS5 gaming experience with your Sony A90K. Thanks for choosing Sony! -Sam Sony_US

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