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Customer Ratings & Reviews

Your price for this item is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 590 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 590 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My second Sony Bravia excellent picture a wonderfully set up by the Geek Squad and was put together by the senior consultant Travis Cox Burbank Store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scout777, Thanks for the 5-star rating! We're glad everything went well with the installation. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Barry

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Geek guy installed it and did a wonderful job. All I could have expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnT,

      That's great! We're glad to hear that you like the picture quality and had a great experience with our customer service. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another Great Product from Best Buy!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our Sony Bravia Flat Screen TV! Great Picture and Lightweight.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanS, That's awesome! We are thrilled to hear that you love your new Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beast Mode TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Boss TV to defeat bosses on my ps5. Excellent quality. Excellent picture. Primo.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelS, we're glad you like the picture quality of our product! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture goes to

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv, the colors the picture, everything about it is perfect. Has every app you could want.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClarenceR, Thanks for the 5-star rating! We're glad that you are impressed with the picture quality of the A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony HD TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture, it’s extremely clear in HD. I always purchase Sony tvs. I’m glad I purchased this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      You made the right choice, Nettie! We're glad that you are impressed with your Sony A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just a beautiful TV with a fantastic Interface!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just a beautiful TV! The Interface and everything about this TV I love, especially the picture and all the features! Definitely worth the purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidS, Thanks for sharing your thoughts on the new 48 inch A90K Series 4K LED TV. We're glad that you are impressed with the picture quality and its features. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Not worth the premium price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this 48” Sony Oled to replace an LG. The remote is overly complicated. It doesn’t have buttons to access locals channels, instead pulling up an on screen menu. The picture is excellent and comparable to the LG. Given the higher price for the Sony I wish I had bought another LG.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AZDVD, Thank you for your honest review. We are sorry to hear that the A90K TV did not meet all of your expectations. We'd love to troubleshoot and issue that you are having with the TV and make this a better experience for you. May we contact you to help? If so, please email the below information to socialsupport@am.sony.com
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Username:
      Telephone Number:
      Model Number:
      Issue:

      Regards,
      Carl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Owner

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. Service was very good. Easy to set up .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StanleyK, we're glad you like your new TV! Thanks for choosing Sony! Enjoy! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LOVE the TV!! One of the best TV I have every owned. I have had it about a month ( bought 6/29/2022) now and would not hesitate to purchase another one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for sharing your awesome experience, MiSnowman. We're so delighted to hear that you love our new 48 inch XR A90K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great choice for most tasks

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality picture. Very color accurate. Currently using as an editing monitor and colors were easy to match to my phone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuanC, Amazing! We're so happy to hear you like the features and that this OLED keeps colors consistent and true and its great to use as a PC monitor. You will surely enjoy watching all your favorite movies and programs with your Sony 48" A90K. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Clear picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had my doubts about it but this is one of the best tvs out there. Picture is clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Walt, great! We're glad you like the picture quality of our product! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY Bravia XR A90K

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very satisfied with our new SONY Bravia TV. Picture quality is superb, and the GEEK SQUAD installation was excellent. I highly recommend both.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's fantastic, Joseph! We are so happy that you are very satisfied with the superb picture quality of the A90K and outstanding installation service of Best Buy Geek Squad. We truly appreciate your recommendation!

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    FABULOUS TV!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Compared to my previous TV which was the Sony X85K this TV is just absolutely amazing and is definitely worth it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the wonderful feedback, Cheff! We're glad that you are impressed with the picture quality of your new Sony TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Sorry to hear about your concern. Thank you for trusting Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravo Sony Bravia!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture on this TV. Best Buy does it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Amazing, KathleensK! We are truly delighted to hear about your satisfaction with the incredible picture quality of your XR48A90K. Thank you very much for your purchase and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    48” Sony Bravia 4k smart TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Well built 48” Sony Bravia smart TV. Full included programming and excellent picture quality.6

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RogerL, We are happy that you like the picture quality of your Sony BRAVIA 4K smart Google TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice display.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product with an excellent price. So amazing the picture quality is

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigBig, Awesome! We're glad that you are enjoying the picture quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best television we've ever bought. Great sharp picture and good sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveP, Thank you for purchasing our Sony XR48A90K TV. You really made a wise decision. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    OLEDS RULE

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My 1st Oled & Man I Love It I Dont Think I Can Ever Go Back To A Lcd Or Led

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sparta,
      Thank you so much for such a great review! We're happy to hear you love your new Sony TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Bedroom/Office tv on earth

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you need a tv under 50”, look no further. This one is as good as it gets

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for commenting, Iam1golfer!

      We are truly delighted to hear your satisfaction with the superb performance & size of your XR48A90K. We greatly appreciate your recommendation!

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you very much for this awesome review and for choosing Sony!

      - Romeo Sony_US