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Customer Ratings & Reviews

$1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 608 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are enthusiastic about the excellent picture quality and vivid color. Users appreciate the ease of use, illuminated remote control, and the convenient center stand. Many customers also agree that OLED is the superior display technology. However, some customers feel the TV is a bit expensive for its size.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 608 reviews
  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was stuck between the A90k and LG2 for I was going to use it for movies and for my PS5. Eventually choose the A90k because the build in speaker because it was front that vibrates the screen is pretty cool, But I was a bit disappointed with the sound when I got home sound I felt flat to me. Also I was having trouble putting the stand on to the tv. Other than those issue the tv is great. The black is black and it’s very sharp and it works great for my PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Crazyloon,

      Amazing! Thank you for taking the time to write such a wonderful review of your experience with your new BRAVIA XR A90K TV! We are extremely pleased to hear you're having an enjoyable watching and gaming experience and you like overall picture quality of the TV. We're sorry you've been running into difficulty. You can configure various settings related to the TV’s sound such as sound quality and sound mode. Select the appropriate sound setting for your Google TV which best suits you. The sound quality may improve if you change it in [Sound] under [Settings].
      Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Sound] — [Sound mode], and adjust [Sound mode] or [Sound customization].

      For detailed instructions on how to attach the tabletop stand, refer to the Setup Guide included with your TV. You may also check out this link as a reference:
      https://www.sony.com/electronics/support/res/manuals/5037/967be23b4ac3a7221d668862f041c610/50373321M.pdf

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Crystsl clear picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this television. It has the clearest picture i have ever seen. Assembly was easy. Couldn't ask for more.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! We're glad that you are impressed with your new Sony TV, Chris. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This TV is awesome!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with the TV. The picture quality is really good!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyE, we're glad you like your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    My new Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. The picture is fantastic. The controls take a little while to get use to. They are not very intuitive. Once you master the controls, it makes watching TV really fun. It is a bit pricey.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Earbudreview, We're glad that you love the amazing picture quality of the TV. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy w/are purchased,and appreciated the young man who helped us w/this purchase. As seniors we are not tech savvy. Great job. Thanks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryI, Thank you for sharing your positive experience with your Sony A90K! We're glad you had an amazing shopping experience. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great tv for sporting events

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for gaming or sports i alwaya use it whenever i get time i much prefer sony over many other off brands lately

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CDS49, Thanks for the 5-star rating! We're glad you are enjoying your new TV. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and works so well with my ps5. last tv 15 years old needed this upgrade

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenB, Thank you for upgrading to your new Sony A90K! We're so glad to hear you like the amazing picture quality and it works perfectly with your PS5.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv I love it the color the natural lighting the way it looks on Ps5, I recommend this tv to anyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarrianH,

      That's great! We're glad to hear that you love the picture color quality of the TV for your gaming experience. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We appreciate the recommendation and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ever. Colors are nice. I love Sony. Best Buy is best place to buy electronics.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Korcaonline, Thanks for the 5-star rating! We're glad that you are impressed with the picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony. Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV could not be happier. with the overall performance

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigDaddy, Thank you for sharing your wonderful experience with your Sony A90K! We're so pleased to hear you like the overall performance of your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Stand

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Fits well in our bedroom. We needed the type of stand that it has.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerroldA, That's awesome! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the pic of this oled is wow ,especially in ultra 4k youtube cooking shows look like being there on set in person.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kennyc,

      Thank you for the 5-star rating! We're glad you like the 4K picture quality of the television. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony 48”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent but not the best Sony. Picture is relief fantastic but not as good as most advanced Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanS,

      Congratulations on getting your new TV. We are glad that you like the smart Google TV features and overall picture quality. Your feedback is extremely important to us and is very much appreciated. Picture mode settings provide preset adjustments for the type of picture you are viewing. Picture settings also allow a wide array of changes to color, contrast, clarity, and brightness that can improve the viewed content on your Google TV. For more information, please visit this link.

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/articles/00190409

      Thank you for choosing Sony!
      -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! Still have the TV works great! The picture is amazing. better then LG OLED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CableGuy, Thanks for the 5-star rating! We're glad that you like the picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    As expected excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As expected great picture, crystal clear. A little on the dark side which is actually nice at movie time with lights off.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DJon, Awesome! We're glad you are impressed with the picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great display of colors

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sound and colors are amazing on this tv. I've always been a fan of sony products!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Niuvenis, Thank you for the 5-star rating! It's amazing to hear you are enjoying the outstanding picture and sound quality of your BRAVIA XR A90K 4K OLED TV. At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for purchasing our 48" A90K and leaving us such a wonderful review! -Jess Sony_US

  • Rated 5 out of 5 stars

    Gaming TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV but had to upgrade to a 55 inch. Fantastic gaming TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Luis8o8,

      Thanks for commenting! We are thrilled to hear your satisfaction with the amazing performance of our XR48A90K, especially when gaming. It's unfortunate to know that size of the TV didn't suit you and that you had to upgrade to a 55" TV.

      For the MASTER Series BRAVIA XR A90K, this OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thanks for the perfect star review and for choosing Sony!

      Best regards,

      Romeo Sony_US

  • Rated 5 out of 5 stars

    Best Installation We Have Ever Had

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our tv was delivered on time. The installations was complicated but was handled with the utmost care and efficiency. Our "Geek" was so prepared and was careful to ask questions and make sure that we were comfortable with the way the installation would work. We can't say enough good things!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertpG, thanks for commenting! We are happy to learn about your satisfaction with the superb installation service of Best Buy. Thank you so much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Great TV, lacks AppleTV connection.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall this Sony is great. Unfortunately the built in AppleTV app will not connect to their site. This problem has been posted many times to the Sony company over the past year from many new owners of recent model of Sony TV's, including top of the line units. I was hoping to no longer need external boxes to get my streaming services with this new Smart TV. Maybe a future software update from Sony will. resolve the problem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Take2,

      Thank you for the 5-star rating and we're glad you like the television. The Apple TV app* and Apple TV+ app is supported on some Android TV and Google TV models. You may find this article helpful regarding your concern.

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/articles/00226446

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp picture. Instant turn on...no "TV needs to prepare"

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ohmy,

      Awesome! We are truly delighted to hear your satisfaction with the fast startup and amazing picture quality of your XR48A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US