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Customer Ratings & Reviews

Your price for this item is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 590 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 590 reviews
  • Rated 5 out of 5 stars

    Gaming TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV but had to upgrade to a 55 inch. Fantastic gaming TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Luis8o8,

      Thanks for commenting! We are thrilled to hear your satisfaction with the amazing performance of our XR48A90K, especially when gaming. It's unfortunate to know that size of the TV didn't suit you and that you had to upgrade to a 55" TV.

      For the MASTER Series BRAVIA XR A90K, this OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thanks for the perfect star review and for choosing Sony!

      Best regards,

      Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp picture. Instant turn on...no "TV needs to prepare"

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ohmy,

      Awesome! We are truly delighted to hear your satisfaction with the fast startup and amazing picture quality of your XR48A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    My new Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. The picture is fantastic. The controls take a little while to get use to. They are not very intuitive. Once you master the controls, it makes watching TV really fun. It is a bit pricey.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Earbudreview, We're glad that you love the amazing picture quality of the TV. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Rated 4 out of 5 stars

    Nice for the bedroom

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A little dim compared to my 75” Bravia 9, but fine for the bedroom

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MauriceR,

      Thanks for your feedback! We're glad to hear your A90K is a great fit for your bedroom. While the A90K (OLED) and Bravia 9 (Mini LED) excel in different brightness aspects, we're pleased it's providing a fantastic viewing experience where it counts for you.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv I love it the color the natural lighting the way it looks on Ps5, I recommend this tv to anyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarrianH,

      That's great! We're glad to hear that you love the picture color quality of the TV for your gaming experience. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We appreciate the recommendation and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Great tv for sporting events

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for gaming or sports i alwaya use it whenever i get time i much prefer sony over many other off brands lately

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CDS49, Thanks for the 5-star rating! We're glad you are enjoying your new TV. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! Still have the TV works great! The picture is amazing. better then LG OLED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CableGuy, Thanks for the 5-star rating! We're glad that you like the picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv I’ve ever owned

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super nice. Do love watching movies Sony has ways with picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Good day, AndyG!
      That's great! We're glad that you enjoyed watching your favorite movies and enjoying the awesome picture quality of our Sony XR48A90K BRAVIA TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture Perfect

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lear, crisp, colorful picture. Sound good for a TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarilynH,

      Thanks for commenting! We are extremely pleased to hear about your satisfaction with the amazing picture & sound quality of your XR48A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great display of colors

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sound and colors are amazing on this tv. I've always been a fan of sony products!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Niuvenis, Thank you for the 5-star rating! It's amazing to hear you are enjoying the outstanding picture and sound quality of your BRAVIA XR A90K 4K OLED TV. At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for purchasing our 48" A90K and leaving us such a wonderful review! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the pic of this oled is wow ,especially in ultra 4k youtube cooking shows look like being there on set in person.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kennyc,

      Thank you for the 5-star rating! We're glad you like the 4K picture quality of the television. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Great TV, lacks AppleTV connection.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall this Sony is great. Unfortunately the built in AppleTV app will not connect to their site. This problem has been posted many times to the Sony company over the past year from many new owners of recent model of Sony TV's, including top of the line units. I was hoping to no longer need external boxes to get my streaming services with this new Smart TV. Maybe a future software update from Sony will. resolve the problem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Take2,

      Thank you for the 5-star rating and we're glad you like the television. The Apple TV app* and Apple TV+ app is supported on some Android TV and Google TV models. You may find this article helpful regarding your concern.

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/articles/00226446

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    As expected excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As expected great picture, crystal clear. A little on the dark side which is actually nice at movie time with lights off.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DJon, Awesome! We're glad you are impressed with the picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 48 inch Bravia XR A90K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size for our bedroom. Added the Sony sound bar for enhanced viewing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertD,

      Very nice! We're glad to hear that you like the size of the television for your bedroom. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Debralk

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture Good sound quality Fits in the space available

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebralK, Thanks for the 5-star rating! We're glad that you like the picture quality of your new Sony - 48" Class BRAVIA XR A90K 4K HDR OLED Google TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for your recommendation and for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Hi

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good and the colors are so pretty. Love it and enjoy it very much

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, KarenL! We're glad that you are happy with your TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gorgeous tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely great picture with a very snappy interface and great sound due to its sound system

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StealthMinato, Awesome! We are glad to hear that you are happy with the picture quality of your new TV paired with your audio system! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV Ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ever! For the size it perfect. Picture quality is un matched and the user intetfsctt try idg n

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Perfect! We're glad that you love the TV, GradyB. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    beautiful

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very good their is no tv like a Sony so glad I got it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidB,
      Good choice! Thank you for purchasing our Sony XR48A90K BRAVIA TV and we are glad that you like your new TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 48" TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony has an absolutely beautiful picture - great color and contrast. The sound is very good also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertjC, Thanks for the 5-star rating! We're glad you are impressed with your new TV. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony. Enjoy! -Craig Sony_US