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Customer Ratings & Reviews

Your price for this item is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 590 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 590 reviews
  • Rated 5 out of 5 stars

    Perfect TV for my smaller den

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect. I had a nice but older 55" Samsung TV and it was time to upgrade. I could have gone with a much less and much larger TV but decided to go with the best possible display.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesM,
      What a nice upgrade you got there! Thank you for purchasing our Sony XR48A90K TV. You really made a wise decision. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Marco Sony_US

  • Rated 3 out of 5 stars

    Is it Heavy? Then it's expensive, put it down.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Visual Quality but it's a bit complicated to use. I'd also rather NOT have all the built in google stuff. Very Heavy if you have any muscle issues or joint issues moving this thing will be a pain. Asks for way too much first time set up info as well be prepared to sit for a while. Assembling the stand was also annoying as the connection point to the tv has small areas on both sides where your hand might not fit, so screwing in the screws is difficult without a magnetic screwdriver to hold the screws. Doesn't play well with high end computers frequent screen tearing (using the hi-endy hdmi 3 port)

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethH,

      Thank you for the review. We're glad to hear that you like the picture quality of the TV. Your feedback is greatly appreciated and we do apologize for the inconvenience. It is recommended to setup the TV for the first time by two people. Here's the link for your reference.

      https://www.sony.com/electronics/support/res/manuals/5037/967be23b4ac3a7221d668862f041c610/50373321M.pdf

      If you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      -David Sony_US

  • Rated 5 out of 5 stars

    Happy with it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A very good quality TV. Plenty of controls. It does want you to use Google TV but doesn't require it. I only run the TV in HD mode, but it will operate in 4k and 8k modes. it's fast - lights right up. I'm happy with it after a couple of months.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for sharing your experience with the new Sony XR A90K OLED TV, RobertF! We're happy to hear that you are impressed with its quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    This TV is insane!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Open box deal from best buy on this tv. Best tv Ive ever owned thanks to best buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Klem23, Great choice! We're thrilled to hear that you are enjoying your new TV. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Best yet

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Superb video, seems like 3D. Audio is acceptable, especially vocals, without soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonybeliever, Great! We're thrilled to hear that you found the video quality superb, almost like 3D. It's great to know that the audio, especially the vocals, met your expectations even without a soundbar. Your insights are valuable to us and help us continue to improve our products. Thank you for your feedback on the A90K! -Sam Sony_US

  • Rated 4 out of 5 stars

    My SONY Bravia XR

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV performs beautifully. My only complaint is the audio. It sounds like it is in a box.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Perfect Size for Condo and Sonos System Enhances

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional contrast and most true skin color rendition. I love Sony products. This unit replaced a 1080 Bravia. Works well with Sonos. However, I wish I would have investigated Bose. I believe Bose has better sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BradA, We are glad that you now have a perfect smart Google TV for your condo. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Sorry to hear about your concern. We take all user input seriously and will make sure your comments reach the appropriate person. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great Smart TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second Sony Bravia. Very delighted with this TV; the Smart features are really good. My wife and I can cycle between TV, NetFlix, Prime Video, etc. Took a few days to get used to all the added features, but it really works well!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesA, we're glad you are enjoying your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Master Class TV XR A90K

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the last 13 years I had been using a 32 inch Sony Bravia tv. I decided I wanted to get a mid size and I took my time making a decision on my choice. Sony puts more love into their Master Class TV's so when the 48 inch XR90K went on sale for the black Friday/Cyber Monday sales I decided I would grab one. I'm not a gamer but I do enjoy a lot of sports and various shows. The picture and sound quality are out of this world fantastic. I cannot imagine a better tv. Sony really did their homework on this one. My experience at Best Buy was great. Sale went flawlessly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephD, Congratulations on your upgrade! We're glad that you like the picture and sound quality of your TV plus great service from the store! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    GOOD PRODUCT AND SERVICE

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV. TotalTech was great setting up TV, switching TV, and answering questions. BUT ... I was told TotalTech would cover all 3 TV's we purchased. But I see only the 55". PLEASE CHECK INTO AND RESPONND.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolO, thanks for choosing and purchasing our product. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Best TV I've ever owned

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV my girlfriend ever suggested getting! It is amazing for PS5 and the HDR is *moans* amazing. Easily the best purchase of a TV in my life! Girlfriend approved!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CodyR,

      Amazing! You've made a great choice! We are very happy to know your satisfaction with the exceptional performance of your XR48A90K, especially when using it with your PlayStation 5. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 4 out of 5 stars

    Excellent

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV. Sales representatives, extremely plain and cooperative. Any problem I had was resolved to my satisfaction.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GreatOldMovies,

      Awesome! We're glad that you like the performance of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    TV freezes

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was really excited to purchase this, as the Sony Bravia OLEDs have been at the top of my list in terms of overall quality. Not sure if I received a faulty model but the TV would completely freeze while watching and I would have to unplug it to be able to use the TV again. Had to return and was nervous same issue would occur with a bew one. Hope Sony solves that problem

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DStar,

      Thank you for the feedback. It is unfortunate that the unit had to be returned.Thank you for sharing your experience and we hope you will consider Sony again in a future purchase.

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony did a great job once again!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony did a great job with this TV! Higher resolution videos are quite of an experience to watch them on this tv! So glad I got this one!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kali566, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Terrifc viewing experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We’re so glad that we made this purchase. Great viewing experience. You feel like you are part of the movie/show.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joed, You've made an excellent choice! We’re delighted to hear that you're enjoying a great movie/TV show viewing experience with your new Sony A90K. Thanks for choosing Sony! -Sam Sony_US

  • Rated 3 out of 5 stars

    Gorgeous video but too much going on

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful colors and awesome visual quality. Audio needs more base for me in all modes. It allows too many devices to have control so shuts off on its own and I have to find the device that did it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristinaC,
      Thank you so much for taking the time to share your thoughts on the XR48A90K. We're thrilled to hear that you're enjoying the beautiful colors and outstanding visual quality.
      We appreciate your feedback regarding the audio. Your experience is important to us and we understand that a richer bass can enhance your viewing experience.
      We also recognize the convenience of having multiple devices connected and we understand how it can be frustrating when they inadvertently take control. If you need further assistance with this, we strongly encourage you reach out directly to our technical support team. Their contact information can be found here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you once again for your feedback.
      Best regards,
      - Stephanie Sony_US

  • Rated 4 out of 5 stars

    Pictured instructions inaccurate

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tried to setup yesterday following instructions which is not accurately seen in pictures. It took another day to figure out what the problem was. Placement of back base to wall mount is opposite of what is pictured to properly install into bracket. Took two persons many, many tries to figure correct placement and installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, JudyY. Thank you for sharing your experience with the new Sony 48 inch A90K OLED TV. We're sorry that you've had trouble with the wallmounting procedure but we are glad that you managed. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony and enjoy your TV! Regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is good clear and the size works. Getting use to it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sunshine, Thanks for the 5 Star rating. We are so happy that you are impressed with our products. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sunroom

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. I have it in my sunroom and love it. Thanks to Kyle who sold it to me!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeverlyO, Great! We're delighted to hear that you're enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Sony TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV to own! Sony is the best to own, I purchase the 42 in originally.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JefferyM, We're pleased to hear that you are satisfied with your purchase. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US