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Customer Ratings & Reviews

Your price for this item is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 590 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 590 reviews
  • Rated 5 out of 5 stars

    Happy customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent choice. First smart tv. Takes some learning the ropes. Worth it!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      You made the right choice Soundbarrocks. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    pleased to have

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent graphics. good sound, installation from Geek Squad excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi loveTV, Thanks for the awesome review. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Rated 5 out of 5 stars

    Light are fun

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Kids love the light in the trampoline the think it’s a disco jump

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JennifertP, Thanks for the 5-star rating! We're glad your kids are enjoying. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony. Enjoy! -Craig Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv for the open box price during turkey days prices.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulM,

      You made the right choice with the Sony A90K! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Patrick likes it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv particularly with black back light for gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terry, Thanks for the 5-Star rating and for the amazing feedback. We're glad to hear that you are enjoying your 48 inch A90K 4K TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Rated 5 out of 5 stars

    My first OLED Just Fantastic!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Sony TV I have ever owned "Premier Series" Rocks!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome Michael. We're glad that you are impressed with the new 48 inch A90K Series 4K TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought it as open box, and its in excellent condition….

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mel808,
      Nice deal! We are truly delighted to hear that you are satisfied with your new Sony XR48A90K BRAVIA TV. Enjoy watching all your favorite content in the comfort of your home. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Marco Sony_US

  • Rated 2 out of 5 stars

    Sony Great - Bestbuy bad.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is 5 out of 5 Stars. Bestbuy certified open box is 0 out of 5. They claim they inspect everything and make sure it is all there. No remote. Only way to get support was to return the tv to store. Tv was great so just kept it, ordered new remote from Amazon.

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    Disappointed

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Disappointed because I had to return this sample. The tv was an open box item listed in excellent condition. Excellent is supposed to have all original parts, or suitable replacement. When the stand proved to be damaged, no suitable replacement was made available. Someone got a very nice tv at a great price. If I had planned to wall mount it, then I would have kept it. Someone made out well with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveNNJ,

      Thank you for the feedback. We're glad to hear that you like the TV. It is unfortunate that the unit had to be returned. Thank you for sharing your experience and we hope you will consider Sony again in a future purchase.

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    still waiting

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it's an excellent set .. the picture is as clear as advertised etc ... but it shouldn't break before the check you've used to pay for it clears the bank. i am awaiting a replacement (which could not be arranged over the phone .. i had to go back to the store)..

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasL, Thanks for the feedback the new 48 inch A90K 4K OLED TV. We're sorry to hear that your TV had to be replaced due to certain issues but we're glad that you've been accommodated by your dealer. Again, we apologize for the inconvenience. Incase you need assistance with your new set, you may chat with our support representatives or reach out to us at socialsupport@am.sony.com with the following details : Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the TV:

      Thanks for choosing Sony!

      -Craig Sony_US

  • Rated 1 out of 5 stars

    Frustration

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is GREAT. No instructions came with it, so we are frustrated nightly with getting to watch what we want.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello YUCK,

      Thank you for considering Sony products.

      We’re glad to hear the picture quality of the XR48A90K TV is great. However, we’re sorry for the frustration caused by the missing instructions. This is certainly not up to the quality standards we strive for, and we appreciate you taking the time to share your experience.

      To help you get the most out of your TV right away, the complete operating manual is available at the following link: https://www.sony.com/electronics/support/product/xr-48a90k/manuals

      Should you need any further assistance, our technical support team is ready to guide you through the setup process. You can find contact options and additional resources here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Simply the best!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture quality. Sounds good. It’s exactly what I was looking for and appreciate quality products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi STW9, Thank you for giving the Sony A90K a perfect rating! We're thrilled you like the outstanding picture and sound quality of your new Sony TV.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv so far. The picture and "correcting" it does seems very good. My first 4k and my first oled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nguh3, Fantastic! Thank you for purchasing your first 4K and OLED TV.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Rated 2 out of 5 stars

    Never again!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is waaaay too dark. Many shows are frustrating to watch because the scenes are too dark to see what’s going on, even in a dark room. Also, if you use a soundbar (as most of us do), the volume goes way up during commercials and there’s no way to level it. You’re forced to mute constantly. I will never buy a Sony this size again with its cheap, scaled down parts. I will buy Samsung instead. This model is definitely NOT worth the money.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chorch,

      We regret to hear that you are not satisfied with the A90K. Your feedback is extremely important to us and is very much appreciated. For optimum performance, it is recommended to install the latest software version of the TV. Picture quality may vary depending on the signal and source content. You do have the option to adjust the picture settings of the TV to tailor-fit the picture quality to your needs. For more information, please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577
      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html

      For volume concerns, you may find this link helpful:
      https://www.sony.com/electronics/support/articles/00032035

      You can also check the settings of your soundbar for sound adjustments.

      Hope this helps. In case you need further assistance, please email the below information to socialsupport@am.sony.com.

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just the right size over my electric fireplace. Good way to display art on usb or app.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EllenT, We're so glad you've made an excellent choice! It's amazing to hear you are having an enjoyable watching experience with this great TV and you like the amazing picture, especially when displaying photo and video content stored on a USB device or app. We always strive to deliver the best picture quality with our TVs. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for purchasing the 48" A90K and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture on this TV , built in smart features work well and are easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve, You've made an excellent choice! We're thrilled you like the built-in smart tv features, ease of use, and amazing picture quality of your Sony A90K.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Rated 1 out of 5 stars

    Never Get An Open Box

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was at an appointment and the TV required a signature. The item should have arrived on Monday. I called to cancel it in Monday as it state the label was the only thing generated and never arrived. I had an appointment today knowing I wouldnt be home to sign. Well, they delivered what was supposed to be a TV today to my neighbor. The box had come open, they had no styrofoam to hold it in place. They put it in an oversized box and all they did was bubble wrap it. The stand was bent and the side of the TV was smashed. Who does stuff like this?? Someone that doesn’t care about a $1100 product or the customer. Unreal!! I hope they charge the store that sent it to me! I asked for a pick up from UPS, because I would be embarrassed for Best Buy to have other customers see this. Never again!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 4k tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing TV great picture high quality sound super cool and it's 4K

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ttroyer, Thanks for the positive feedback. We're glad that you are happy with your purchase. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! Regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nickman67

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality pleased with the 48 inch size for the location.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nickman67, Awesome! We are very delighted to hear you are very pleased with your purchase and you are enjoying the incredible picture quality of this TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank your for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works as advertised. Sony is the one to buy for picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stephen, Awesome! We are so glad to hear that you are happy with your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.
      Thank you for choosing Sony! -Carl Sony_US