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Customer Ratings & Reviews

Your price for this item is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 600 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 600 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture. Easy setup. Best purchase. We are very happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnitaH,

      Thank you for the 5-star rating! We're glad to hear that you like the picture quality and ease of setup of the television. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Love my new Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp color and great features on my Sony 48" Bravia TV. Just the right size for the space we have.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MicrophoneStand, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    Best investment ever

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! OLED is the way to go! Great for gaming and watching movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarceloT, Amazing! We're very happy to hear that you love your new Sony A90K OLED TV. Good to know you're having a great time watching movies and playing games on this TV. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pitture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice clear picture. The sound bar was recommended and a nice addition

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Honeybunny,

      That's wonderful to hear! We're thrilled that your BRAVIA A90K is delivering a nice, clear picture.
      It's also great to know that the recommended soundbar was a nice addition, enhancing your overall viewing experience. We design our TVs to pair seamlessly with our audio products for truly immersive entertainment and we are sure you will get to love them even more as the time goes by!

      Thanks for choosing Sony, have a good day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    DO IT.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is glorious. Speaker even sounds pretty darn good for a tv speaker. I appreciate the pedestal stand vs. a leg situation. The weight and design of the remote control is lovely.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi brookeb, Thank you for giving the product a perfect rating! We're glad you like excellent picture and sound quality, TV stand, lightweight and simple design of the supplied remote.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    My first OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture, easy to set up, I was concern that I may need a sound bar but the sound was very good as it is

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bucu,

      Thank you for choosing Sony!

      We're elated to hear that your XR48A90K TV delivers a very good picture and was easy to set up. It’s wonderful to know the built-in sound exceeded your concerns, providing a great audio experience without extra equipment. Your feedback encourages us to continue creating products that combine quality and convenience.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv works well, clear picture and the sound is also good. I would definitely recommend this tv. Brandon assisted me with choosing this tv. He was awesome, professional and very knowledgeable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaH, we're glad you like the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    48" Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went in Best Buy shopping for a replacement for my 10+ year old TV. The sales person was extremely knowledgeable about all the brands and explained the differences completely. I was limited to size due to the opening of my entertainment center. I purchased a 48" Sony Bravia and I love everything about it. Right size and the picture is beautiful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeraG, perfect! You've certainly made a great choice! We're extremely pleased it suits your needs and expectations. Thank you very much for sharing your awesome shopping experience and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This OLED tv is awesome and smooth as can be. Very happy with the purchase. I’ve always been partial to Sony TV’s but this one really sets a high standard. Not only is the picture beautiful for gaming, streaming etc. but the operating system is super easy to use. Has all the streaming features you need, including Apple TV which is awesome. My last tv had a lot of options but Apple TV wasn’t one. Even the remote is great. It’s not complicated and you can easily program it to be a universal remote so you can forget about any clumsy cable remotes. Very well done Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5 star rating! We're happy to hear that you are impressed with your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Review of Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to mount and easy to operate remotes

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlB1,

      Perfect! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony!!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hands down the best tv I’ve ever had.The picture is unbelievable.I’ve watched movies that I’ve seen a hundred times but now it’s like seeing it for the first time.I have been a LG guy until now.When I went to Best Buy I checked out the Samsung,LG,and Sony.They are not close.And if you are a PS5 junkies like me,you will not be able to resist.I’m not sayin anymore bc it’s worth the wait to see what this has to offer.I also bought the A3000 soundbar for a big number.I also got the SW3 subwoofer.It’s great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonL, we're glad you are enjoying the picture quality of our product. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Beautiful screen

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The clarity is fabulous, pictures are crisp and sharp. Plenty of options to personalize it to your liking. The speakers are fine, although I have it hooked up to a seperate sound system. I'd buy it again if I needed a 2nd TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RebeccaR,

      We're delighted to hear that your Sony BRAVIA TV impresses you with its fabulous clarity and crisp, sharp picture quality. Thank you for the fantastic 5-star rating. It's wonderful to know you enjoy the extensive personalization options, and that the TV fits perfectly with your sound system setup. Your enthusiasm for considering a second unit means so much to us.

      Thank you for choosing Sony—wishing you a vibrant day!
      DiegoV. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent TV Product

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ease of use, image and sound quality all very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KenS, perfect! We're truly happy to learn about your satisfaction with the amazing picture & sound quality, ease of use, and superb performance of your XR48A90K. Thank you very much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Picture ever!

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV! Even though it is an Android Google TV I can still use my Fire Stick! I decided to go with a smaller 48” TV for the sake of the picture quality rather than a huge tv for the same cost. I am so glad I did!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithNW! We're thrilled to hear that you love your A90K and are pleased with its outstanding picture quality and performance. Thank you for the stellar review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Wonderful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We absolutely love this TV beautiful picture. Easy to setup and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's amazing, DorothyH!

      We are very happy to know that you love your XR48A90K and that you are satisfied with its ease of use & setup. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV 48"

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and colors. Easy to navigate and install.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yira, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 48' TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture, turns on swiftly, easy to use, small remote quickly accesses channels.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EllenB, We are happy that you like the picture quality and the remote control of your Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great overall

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are pleased with this tv, can see details missed with our smaller model, colors are beautiful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Goglovr,

      It's a true pleasure to hear that you are pleased with your BRAVIA A90K and are seeing details you missed before! The beautiful colors and exceptional clarity of the OLED panel truly bring content to life.

      Thank you for upgrading and for choosing Sony. Enjoy the stunning picture quality!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony wins again!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this TV. The color is vibrant, the sound is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! Thanks for commenting, StephenR!

      We are truly delighted to hear that you love your XR48A90K and that you are satisfied with its amazing picture & sound quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Great pictire quality!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was easy to set up and has a great picture. Would definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John,
      Thank you for sharing your feedback on the XR-48A90K TV. It is great to hear that it was easy to set up and has a great picture! We appreciate the strong recommendation.

      This TV features our advanced OLED panel for perfect blacks and stunning contrast and it also uses Acoustic Surface Audio+, where the screen itself is the speaker, making the sound match perfectly with the action you see on the screen.

      We're genuinely thankful you decided on Sony!
      Best regards,
      Estefany Sony_US

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