Customer Ratings & Reviews

I love it it's not perfect occasional screen tears but at the price point and size it was Consumer Reports highest rated. I didn't want to jump another 200 dollars for the new years version but for this tier this line and its successors are top of the pack.

Went back and forth between Samsung and Sony. Went with Sony which has back lighting as opposed to lighting from the edges. This was not available on Samsung until you got into the larger OLED models at a much higher price. Have received positive comments on picture quality.

I wanted a quality television with the latest technology.

I bought this to replace a Samsung that crapped out in a little over 2 years. This Sony tv has been great! Great picture...highly recommended!

It has a beautiful picture when watching cable and streaming. A little expensive but well worth the price for the quality.

We bought the Sony xbr900 49" tv for our new addition. We love it, great picture, nice size. Definitely a great buy!!

First new TV in 7+ years, so spent a lot of time reading reviews before deciding. Ultimately upgraded from a 40" Samsung HD TV to this Sony Bravia 49" 4K. So far have been really impressed with the upscaling engine -- almost all of our inputs are still 1080 but the image is noticeably better. Two small caveats -- Motion enhancement is on by default and while Google Assistant is built in, I haven't been able to use any other Google devices to control the TV. Reading online it's unclear whether that's intended or some kind of bug. Overall though does exactly what I hoped for, at a solid price.

This tv is the best tv for the size. The picture is incredible.

I replaced an older 37' Sony with a new 49' Sony Smart tv. It is absolutely fantastic! Watching the Super Bowl on the new set was quite a rewarding experience.

I hear alot of great review on this tv. So i decided to pick one up. I was really impress by how good my blu ray movies and xbox one games look on this tv.

This tv is the best for everything. Gaming, hdr, movies, tv, etc. You will not be disappointed with this tv. Oh yeah and the motion processing is amazing.

Definitely worth every dollar spent this tv is the best tv I ever purchased and I would recommended it to anyone in need of a new tv that wants a great 4K tv.

Best television ever! I’ve had this about a year and it’s been amazing. The picture is still beautiful and vibrant as before. I love this tv!

I wanted the best 49” TV on the market. After doing a fair amount of research, I decided to buy the Sony XBR49X900E. I am very pleased. Picture is amazing!

This is the best tv I have ever owned. The quality is top notch. Games look amazing. Everything you watch on this tv has breathtaking picture quality.

This is my favorite tv. For gaming alone it is fantastic. The hdr and 4K are beautiful and vibrant. Highly recommend.

Great picture Would always recommend a Sony XBR Set up was fast Love it I was apprehensive spending that much money for a new TV but glad that I did

I have owned Sony TVs for years because of their quality and dependability. This TV is no exception. The picture is fabulous.

Bought two 49” and a 75” of this model. All have an outstanding picture and can be used as internet only tv’s to watch Netflix, amazon prime and YouTube.

This tv gets a great picture and loaded with many features that some tvs probably won't have. It is a Sony I wouldn't expect any less.