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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 571 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very happy with this tv. It delivers amazing quality and I’m very happy with it. Sharp detail, easy to install existing subscriptions for apps/services you already have. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GiveMeSonos, Awesome! We're glad that you like the picture quality, ease of installing app/streaming services. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY 4 THE WIN!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hated the price loved the device!!! You get what you pay for in this Sony TV! It has one of thee most beautiful displays I’ve ever seen! It is indeed pricey and I hated spending the money but truly it was worth it so far! I now just want to see how it last over time. I’m normally a Samsung girl, but have found their devices don’t last over 2 years buying from them seems like a waste so I am now hoping this time I got it right! I love all the apps that come on the tv and I currently have a switch, Apple TV, Xbox Series S, and PlayStation 4 and the VR all connected too it at once and it works seamlessly switching to each input. Also the sound is amazing!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FutureGymRat, thanks for your detailed review. We're glad that you like the picture quality and features apps of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My New Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television is beautiful. Actually, I bought a cheaper tv, but I could not forget about my daughter's Bravia. I took the cheap one back and purchased the Bravia. The picture is crisp and clear. I can read everything from the sofa. That is something. My eyes don't work so great from a distance. The pinks are pink, and the blues are blue. All colors are distinct. One more thing. I have a surround sound system that was not cheap, but I had never been happy with it. The moment that it came on while plugged into the Bravia, every opinion I had about the system changed in that moment. In a word, all I can say is WOW!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TexasCoastalLisa, Wow! We're thrilled to hear that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Impressive darks

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture with dark blacks and great contrast in dark scenes, seeing details in shows I've never noticed on previous screens. The setup was easy and Google ui is simple and straight forward.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jason,

      Great! We're glad that you like the picture quality, Google interface, and had an easy time setting up the TV. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excelent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Did some research before purchase. Rtings.com provided the best information and the TV model seemed best suited for my needs. Overall I am very satisfied so far. The TV is exactly as I expected. I am overall very pleased with the user interface and settings menu/navigation is very nice and streamlined with plenty of options and customizability. Color and picture is great. Black levels are great. 24p moves look like 24p movies. And gaming on PS5 is fantastic. Note: TV looses picture quality at an angle, especially with color, so keep this in mind with regards to where you will be placing it. Mine is in the bedroom with straight forward seating (which is optimum).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HiThereReview, Great research! We're glad that you are satisfied with the overall performance of your TV from the user interface, menu navigation, and picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Best TV EVER!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm not a TV buff and I hate setting up a new TV to modem, apple streaming device, etc. This was too easy! The TV streams on its own, so I don't need a separate streaming device, which is great because my old Apple one needed updating. And you can talk to it without doing any prep. Amazing! The screen notice say press so-and-so button and start talking and it works! I don't use cable, just regular channels and streaming. The built in antenna is awesome. Cannot say enough good things about this TV. Also, it is quite light weight for the size. My 12 year old smaller, 32" Sony weights a fair amount more than this 50" model. Buy it and fall in love...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rain, Amazing! We're glad that you like the ease of setup, features, and picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Hey! Buy this TV at Best Buy!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hands down one of the best movie picture screens I have had the pleasure of owning. This television has changed my life for the better, and I think you should buy it. I got it to use with my PS5 and wow, it syncs PERFECT. I just squealed with delight when I cranked this tv up for the first time. My wife thought a schoolgirl was being accosted in our living room. But it was ME! I was so happy! Get this with your Vidya games. Those OLEDs burn in. It’s not like an internet rumor or anything, they really do.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, Awesome! we're pleased to hear that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Spectacular TV and everything works correctly

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Buying expensive electronics isn't usually my way, but I splurged this time and definitely think this X90J is a keeper. No panel lottery problems, no software problems, Dolby Vision plays correctly with the Apple TV app and with a 4K UHD player (after some setup.) It's everything I wanted after not upgrading from 1080P to 4K for a very long time. Great brightness and contrast. I think there's some blooming or luminance settings that I still have to alter (against black/night scenes) but other than that I highly recommend this set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ctujack,
      Thank you for an amazing review and recommendation! We're glad you like the amazing picture quality, features, brightness and contrast with your new TV. You may find this link helpful in adjusting the picture quality for best viewing experience: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00263533

      If you need assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia - Quality television!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fabulous 4K television. Easy to set-up. Beautiful picture and sound. The only negative thing is that you have to register it on Google Home to get it set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zippy, Great! We're glad that you like the ease of setup, picture, and sound quality. You can enjoy this as regular TV without setting a Google Account. Even if you do not set a Google Account, you can watch TV broadcasts or connect devices such as Blu-ray player. If you connect the TV to the Internet, you can also use the Internet streaming services displayed in the Home Menu.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 4 out of 5 stars

    No problems, so far.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We've had this one year now and have had no issues with it. There's one thing I don't like is that I can not get the Facebook app. For whatever reason, Sony doesn't allow it. So I deducted a star.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Worth the price !

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, couldn’t be more satisfied. It was worth paying $1,000 for this. I game and also watch 4K movies. The brightness and scenery is just amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi card, We're very grateful for this positive feedback! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    SteveB

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture - very easy to setup - great that the remote functions with my Fios cable system - excellent sound quality - very happy with my new TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveB, Great! We're glad that you like the ease of setup, picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sony 50 inch tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My new tv is so beautiful and amazing I would like to personally thank the geek squad for delivering my tv and setting the tv up thank you very much to the geek squad

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tereseforest,
      Thank you for the 5-star rating! We're really glad you like your TV and how it was delivered and professionally setup by the technicians. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Just Do It

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great customer service and an awesome TV!! Picture clarity is great for watching the NBA games. Vibrant colors… so clear you can see tattoos and scars lol!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happy, Excellent! We're glad that you have an awesome shopping experience. We're also glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    DVR access from remote inexplicably disappeared

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture from Fios. PS5 and Xbox Series X look great. Watching the Red Sox tank a season isn’t as bad when you see it in 4k. Just kidding. It’s worse because of how well you could see the details. Never listened to the sound from the speakers. Setting up eARC for a sound bar is pretty simple. I had no idea Apple Music wasn’t available on Sony Bravias. Small issue overall, but disappointing. The remote initially worked fine with our Fios One, but after reconfiguring the inputs to rearrange our setup, the DVR button inexplicably will not work. Spent more time than necessary to get it to work, and still can’t figure it out.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi asphinctersayswhat
      Thank you for your time writing this review. We really appreciate you like the X90J. However, we're sorry to hear some issues that you are experiencing with the TV. Allow us to help make this a better experience for you. You may find these links helpful on how troubleshoot and resolved issues with your TV:

      Experience high quality picture with your 4K TV:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00245141

      Poor picture quality viewing some videos on your 4K TV:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00026355

      Apple music is not supported on the TV. However, support for Apple AirPlay 2 and Apple HomeKit are available on this TV. With Apple AirPlay, you can stream movies, music, games, and photos to your TV right from your iPhone, iPad, or Mac. For more details: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00240540

      Remote is not working properly:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00132426

      Unable to control my cable or satellite set-top box using my TV remote
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00231346

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony. - Kris Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Outstanding Gaming TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up and outstanding performance at a very reasonable price point. If you are a PS5 owner this is the TV for you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sholmes202, Choosing this TV will definitely be worth it! Thank you for taking the time to write such an amazing review of your experience with your X90J Full Array LED 4K Ultra HD Smart Google TV! We are extremely pleased to hear you are enjoying the superb features, incredible picture quality, and overall performance of this TV. It's good to know it works great with your next-gen gaming consoles. With 4K/120fps as specified in HDMI 2.1, the BRAVIA XR X90J gives you smooth and clear movement for responsive gameplay. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing Sony! -Jess Sony_US

  • Cons mentioned:
    Viewing angle

    Rated 2 out of 5 stars

    Limited Viewing Angle Unacceptable

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Owned several Sony LED's in the past with satisfaction. Brought this unit home and discovered that the viewing angle was super tight and unacceptable. I only had to move my head location for a foot or two from right or left of center to see image quality degrade significantly. Decided to replace with OLED TV to put that issue to rest. OLED units have practically a 180 degree viewing angle.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Bang for your Buck

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV has such a Great and Incredible Picture with Sound If you don’t have a big room the speakers the TV has will blow you away I come from a TLC Roku Seris 4 4K TV and this TV really blows my mind away with how it upscales 1080P movies up to 4K I watched Jumanji Welcome to the jungle thru Airplay and my TV was able to make it sound and looked so Good and the cinema Mode is incredible it makes everything so smooth and in place and then The image was in 4K, I have yet to tried the 4K 120FPs but I will buy a PlayStatiøn 5 soon and try it out

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RamonOrtiz, Great! We're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Easy to use and find apps. We don't have cable and xumo streaming is in with the channels over air as live TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Magic73, Great! We're glad that you like the picture quality and ease of use and finding apps. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this tv performs well. the set up was straight forward. the picture is very acceptable, though I don't think that the quality is completely worth the higher price, compared to less expensive models

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi marvin0123 Excellent! We're glad that you like the picture quality and TV performance. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US