Last-Minute SavingsLimited quantities.Shop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

Your price for this item is $183.99
Clearance
The comparable value price is $849.99

Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 571 reviews
  • Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with our purchase. Second Sony we have purchased from Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CeeCee,
      Thank you for your valuable feedback! Glad to hear you are pleased with your new Sony TV! We always strive to deliver the best quality with our products. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your continued support and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia tv

    |
    |
    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    quality tv for the price. I use it for primarily for gaming

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    SONY BRAVIA

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good product no complaints so far. Good audio and interaction of tv apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranciscoFlores,
      Many thanks for the 5-star rating! We're glad to hear your satisfaction with the amazing sound quality and smart features of your Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crystal clear picture. very easy to use with Streaming, perfect size for our family room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Abear, Great! We're glad that you like the picture quality, size, and ease of use. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Overall, fantastic

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv I've ever owned. It works wonderfully and looks amazing. My only complaints are that variable refresh rate with 120fps is not available yet, but will be implemented in a future firmware update (No date announced though). The other complaint is that you cannot enable Dolby Vision and 120 fps at the same time. If you want all green checkmarks on the Xbox Series X/S, this, unfortunately, is not the tv for you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Byron, thanks for your feedback. We're glad that you are enjoying the picture quality of your X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy with this Sony TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture. Lots of features. A little pricey,but you get what you pay for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deb60, Great! We're thrilled to hear that you are loving the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Lg to Sony

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Originally I had a different TV but it was sold out when they were supposed to deliver it so then I opted to change the TV to the Sony TV in my opinion the 70 one’s a little bit better and has a little more features than the original TV that I purchased and I’m satisfied with the decision

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 2019acord, Awesome! We're glad that you like the features of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent product.

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is the best one I ever owned! The picture, sound and features are both excellent and more than expected. I have always purchased Sony tv's with excellent results. This one is a new level of excellence! I very highly recommend this product!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Issuessolved,

      Thank you for the 5-star rating! We're glad you like the picture and sound quality of the television. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate the positive feedback and thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Major upgrade !

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm upgrading from a 43" X850D. 50" X90j has been great so far. I'm enjoying the Google tv interface . Definitely more responsive than the android tv on the x850d. Image quality from streaming apps is just amazing ! Colors look good . In dark scenes you do see some backlight bleeding. It's a minor thing but still a great tv .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tokyosanblast4u, Thank you for taking the time to review the X900H. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size.
      You can change the following settings by pressing the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Specs Show Wrong VESA Mount Size for 50" Model

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Since I'm replacing a 9 year old 40" LCD TV, this looks amazing, since that's all I really have to compare it with. Just want to give a heads up that although the specs show VESA size as 300 x 300, the 50 inch version of this TV is actually 200 x 200. Relying on the specs, I ordered a new wall mount and began setting it up for 300 x 300. When I unboxed the Sony, I saw that I could still use my existing mount, which I fortunately had not yet removed from the wall. Hoping I can return the opened box mount (not from BB)...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cornescu,
      Thank you for sharing your experience with us. We're glad to hear you like your new X90J. We do apologize for the confusion about the compatible wall mount for the TV. The 300 x 300 mm vesa mount is compatible for our 55", 65", 75" TVs. The 50" X90J TV works with any VESA compliant wall mount bracket with a screw hole pattern of 7.87 x 7.87 inch (200 x 200 mm). For reference, please check these links below:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/specifications
      https://www.sony.com/electronics/support/res/manuals/5024/f0842a0b0390d8b2889fcac655259bab/50249421M.pdf page.9

      We greatly appreciate your feedback and thank you for purchasing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    title

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv and quality, so good it caused me to upgrade to an even better samsung

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelB, we're glad you like our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best TV I ever had

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I ever had. The Picture is the best the color is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ronyam, Thanks for sharing your fantastic experience so far with your new 50" X90J Full Array LED 4K HDR Google TV. You definitely made the right choice! We're thrilled to hear that you feel the BRAVIA XR X90J is the best TV you've owned and you're enjoying the rich colors and superb picture quality of this TV. At Sony we strive to put forward the best possible products for our customers. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    almost a great package

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and sound quality are very good. ASewtup was relatively easy. All that said, here are the problems I have with it: The remote is fairly useless as it has tiny letters, no backlight and confusing icons. I can do everything I need to but the handling is a bit convoluted. The list of available apps does not seem to include PBS. I like their presentations and have to stream them from my iPhone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vcb1, Thank you for taking the time to review the BRAVIA XR X90J Full Array LED TV. You can only install apps that are compatible with TVs. They may differ from apps for smartphones/tablets. Refer to this link for more details about the remote control: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-07-02.html

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love this TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV! Great picture, good sound, and easy to set up!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MonMon123, Great1 We're pleased to hear that you like the ease of setup, picture, and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. I though my plasma had a great picture, but this tops it! The upscale makes my HD look like 4K. It’s amazing. The sound is really great, too. Streaming from the internet is smooth an without a hitch. I don’t need Roku or Apple TV any more. I don’t even have to run an internet cable to the TV. Wi-Fi connects beautifully.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi workin,

      Great! We're glad that you are enjoying the sound, picture quality, and wireless network capability of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV!

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and one I would recommend. Easy to setup and fantastic features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BCling, That's cool! Thank you for this awesome review of your X90J LED 4K HDR TV. We are thrilled to hear you love all of the features and capabilities of this incredible X90J LED 4K Ultra HD Smart Google TV. Good o know you easily setup this TV. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you so much for purchasing our 50" X90J and for choosing Sony! Have a wonderful day! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for PS5

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is great on this TV. I bought it because I bought a PS5 and wanted a decent tv with HDMI 2.1 ports. This TV has 2 of them. You just go into the settings and "enable" it. I am very pleased with how the PS5 looks and the detail and colors of movies. If you're looking for a cheaper TV to go with your gaming this is a good one to grab.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JScott,

      Thank you for the 5-star rating and we're glad you like the picture quality for your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. I purchased the same model for the master bedroom months ago and purchased this one for the guest bedroom. 120Hz refresh rate give this TV set excellent picture quality while having 4 HDMI ports gives me plenty of options to work with. I’ve been buying Sony products since 1991.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lou20,
      Thank you for being our Sony valued customer! We really appreciate your satisfaction with the excellent picture quality, refresh rate, functionality and overall performance of the X90J TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We are looking forward to do more business with you and thank you so much for your continued support! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Sony

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Easy setup, great picture and 120hz is amazing on Xbox series x.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DroptopBwop, We are thrilled to hear that you are enjoying the great picture and easy setup for your new Bravia LED 4K TV. With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony 50 inch Full Array.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Would like to but the 65 inch version if the price would be reduced to what it was.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyaW, You've made an excellent choice! We appreciate you considering the 65 inch variant of this model, but the 50 inch variant is also an amazing TV and offer the exact same features. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US