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Customer Ratings & Reviews

Your price for this item is $183.99
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Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 571 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY Bravia 50 inch tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has a sharp picture and it is one of just a few 50 inch tvs on the market at the high end. We needed a 50 inch tv to fit an existing built-in cabinet in a house we purchased, and this one fit perfectly. I'm giving it 5 stars for sound, but please know that we don't use the sound from the tv as it feeds into a stereo system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OralBSeries7, Awesome! We're happy knowing that you like the picture, sound, and fits perfectly your built-in cabinet. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! Great everything, picture, color sound speed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnabelleR, Awesome! We're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Perfect TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is a perfect size and works perfectly with my Alexa

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackieV,
      Awesome! We're happy you like the perfect size and Alexa features of your TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp clear picture; easy to program; great sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KLS26, Good to know you're satisfied with your purchase! We're thrilled to hear you're enjoying the incredible picture and sound quality, and easy to program of the unit. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Choice

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and clarity. It was easy to set up as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnnyOntheSpot, Amazing! we're happy to hear that you like the picture quality and ease of setting up your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV, decent value

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the most part, this is a very good TV, very nice picture. I'm not a fan of Smart TVs in principle, but I think I'll have to learn to deal with it. Comcast does not have native support for Sony TVs right now, so have to go through Roku for that. It works okay, saves me another Comcast box. My only quibble is action sports, the balance between sharp picture and clean motion flow has been a bit difficult to get happy with, but I think it's getting there.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ranebar, we are glad that you like the picture quality of your new TV. We're sure that in time, you'll get use of the Smart features/functions of your X90J. When watching sports action, please try to adjust the Motionflow.

      Open the Settings menu. These options vary depending on the model of your TV.
      Using the Quick Settings button (For models released in 2019 or later):
      On the supplied remote, press the Quick Settings gear icon button. Select the Settings gear icon.
      Using the HOME menu button: On the supplied remote, press the HOME button. Select the Settings gear icon.
      Adjust the Motionflow setting. This step will vary depending on your TV menu settings. Use the steps that best matches your menu::
      Select Picture settings → Picture → Motion → Motionflow.
      Select Display & Sound → Picture → Motion → Motionflow.
      Select Display & Sound → Picture → Advanced settings → Motion → Motionflow.
      Select Display → Picture → Advanced settings → Motion → Motionflow
      Select Picture & Display → Picture adjustments → Advanced settings → Motion → Motionflow.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    ❤️❤️❤️

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. It has an excellent picture Easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mawstv, That's great! We're so happy to hear you are enjoying the excellent picture quality of this TV and you appreciate the ease of use of the Google TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for purchasing our 50" X90J and for sharing your feedback! -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great Sony TV: You can't go wrong!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In 2007 I purchased a 40" LCD Sony, and it was a great TV. I've replaced it with this Sony 50" X90J 4K Bravia. This Sony displays wonderful picture colors in detail. I am very pleased with this TV! Although, the quality of sound could be improved on when watching old TV shows. I'm wondering if I should purchase a soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mardec40, Perfect upgrade! We're pleased to hear that you are loving the picture quality of your new TV. The TV sound itself is already superb. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Samsung tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv, best buy associates were very helpful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeanB,
      Thank you for the 5-star rating! We're happy to hear your enjoyable shopping experience. We are glad that you like your Sony TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    SONY BRAVIA TV review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have not owned this TV for very long but so far, I have enjoyed it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynnmW,
      Thank you for sharing your great experience with us! Your satisfaction with your X90J TV is greatly appreciated. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    owner

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The GTV as well as the expert installation was top notch! Theo Gio

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MacaliciousI,
      Thank you for 5-star rating! We're glad you like your new TV and how it was professionally installed. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Perfection

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv I’ve ever had. 4K and 120 native refresh rate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scanino1993, Awesome! We're pleased to hear that you love your new TV. X90J
      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    XR X90J

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Finally got a Sony TV. This TV has an awesome picture, and the user interface is super easy to use. As usual though, the sound on these types of TV's is not that great, so you will more than likely need some type of sound bar. I have a Sony HT-XT1 that never quite worked right on my old Samsung TV, but it marries up perfect with this set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chachi, Awesome! We're glad that you love the picture quality and ease of using the user interface. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony vs Samsung, no comparison

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I previously had 2 Samsung smart televisions before the Sony, night and day. The issues I had with both Samsungs were numerous and thought it was perhaps tied in with internet issues. Not so. The Sony actually responds quickly and the image is pronounced. Can only compare to what I had and it puts the Sony on a higher pedestal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Doujo511, We're glad that you like the quick response and picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love this tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful television. Incredible picture and easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Judy, Awesome! We're glad that you love the picture quality and ease of TV setup. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Gaming

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Oof straight nutty playing the ps5 graphics are amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuicyHulk!
      Awesome! We're glad we were able to give you a good match for your viewing and gaming needs. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Crisp picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp picture and smooth navigation. I think the various settings offer something for every user, I use custom but would also use cinema mode depending on which movie or lighting required the adjustment. I like the up-scaling and the way sports events look.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kbow, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Great picture, good value for the money

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value for the money - good looking picture, responsive and easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveH, Great! We're glad that you like the picture quality and ease of setup and use. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great color and fast

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really enjoying this TV, the colors are great and it's much faster then previous version. There is a small learning curve from to the new interface, but it is growing on me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi R2D2, thank you so much for the 5 Star review! We are really delighted to hear you are happy and satisfied with the incredible picture quality- especially the colors and fast user interface of our X90J! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for purchasing our X90J and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great display and size for mid size room

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great display and perfect size for mid size bedroom. Had a difficult time installing the Disney app. I tried all the suggestions I found on you tube. Finally I rebooted my modem and was able to activate the app- which is weird because all the other apps installed with no issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GabbyM, Awesome! We're pleased to hear that you like the picture quality and the size fits perfectly your bedroom. We're glad that the issue you've encountered has been resolved by rebooting your modem. If this happens again, you may also try to soft reset the tv, hold down the power button on the remote until the restart option show up. Restart the tv, this will not erase any settings. Then try to power off the tv again to make sure the Bravia logo is gone. The tv screen should be off in standby mode.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US