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Customer Ratings & Reviews

Your price for this item is $183.99
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The comparable value price is $849.99

Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 571 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent upgrade

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, rich color, even when hooked up over the air antenna. This Tv is in a bedroom on a wall mount , and with Dolby sound it turned my bedroom into a home theatre . This tv is replacing a older Sony 40” inch so now I have a tv that has all the options and internet apps and only one remote . Very happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paparo1, Great! We're glad that you like the picture and sound quality, and featured apps. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Great Service!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Service, answering all the questions I asked on the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StellaG, Awesome! Thank you for sharing such an excellent shopping experience. We're extremely pleased to hear you are satisfied with your purchase and you like the impressive picture quality this TV delivers. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 50 inch TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is simply awesome. Hard to believe an OLED has a better picture. I have a 3 year old LG OLED and this Sony is far better. In addition the user interface is superior to both LG and Samsung. I now own 2 Sony's, one LG, and one Samsung but it will be Sony's only going forward.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DisplayInfo,

      We appreciate the 5-star rating and we're glad you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Love this Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Excellent price and service from Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KevinD, We are glad that you love your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding value and worth a second look.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The television has a beautiful and high contrast image without color fringing. Navigation is intuitive to use and well designed. Startup of the TV is quick. Outer construction of the unit is mostly plastic with a metal inner sub chassis. Appears sturdy enough to last years. One truly gets their money's worth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bobby, Awesome! We're glad that you love the picture quality, ease of navigation and design. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Still lacks VRR but is promised at a later date.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture. Picture options feel a little dated vs what is offered on the LG CX that I own. Obviously, this is not an OLED, but it is the flagship LED from Sony. I bought this for my office/gaming room where I needed something with nice punchy HDR and 120hz compatibility. It works for those purposes but I'm taking off a star as Sony still has not announced when they will implement VRR support. VRR would lift this to 5 Stars

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AldermanAl, Awesome! We're glad that you like the picture quality of your new TV. VRR will be available via a future firmware update.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tale of two Sonys

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hello Best buy, I bought a Sony Bravia about 30 yrs ago. She is still running and has had no repairs It was time to purchase a larger tv for the living room I bought another Sony Bravia 55 inch on sale @ Best Buy. Pick up at the store was trouble free Thank you Best Buy........

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Annie We appreciate you being a longtime Sony customer! You won't regret upgrading to this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Now I can see!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just purchased this tv yesterday and have been having a lot of fun learning how to use all the features it has. The picture is absolutely stunning...so lifelike, and such a huge improvement over the little 32" HD we've had for years. So glad I finally upgraded to this model. I love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pleased Congratulations! We're glad that you are loving the picture quality and TV features. Excellent upgrade indeed! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony, must get!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv as my bday and xmas gift to me. I am very happy with this purchased and glad I did. I had samsung and I really wanted this tv since it had dolby vision. Picture looks so amazing with my 4k movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Moviebum, A great birthday present! We're happy knowing that you are enjoying the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Must buy for gaming & movies with quality audio.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow that looks good if you own ps5 or wanna Watch real 4K movies with 120hz this is the tv to get gaming is just amazing on that HDMI 2.1 I got trust that Sony will come out with a lot of updates in the future. So it’s worth the buy and that sound is amazingly good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GooGetta, Great! We're pleased to hear that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! Has great color and clarity. Works well with Xbox Series X and other connected devices. Although, there is some backlighting bleeding through on the edges during some (but not all) video playback.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spiderman,
      Many thanks for the 5-star rating! We're glad you like the great colors, clarity, and how your new TV works well with your gaming console and external devices. We're sorry to hear some issues that you are experiencing with the TV. The LCD screen is made with high-precision technology to achieve a high level of performance and picture quality. To achieve this level of performance, the backlight setting of the TV is set to maximize the screen brightness. However, you may notice uneven brightness on the TV when watching in a dark environment or when the screen is blank. If you should find this affects your enjoyment, you may check this link with few adjustments that you can do to minimize this condition: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00030311

      Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-ncheck this link with stepew Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture quality!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We downsized our tv to fit into an entertainment center. Despite having a smaller screen, the picture on this tv is excellent. We have received many compliments on the quality of the display. I would purchase it again if I needed another television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaggedLP, Thank you for the 5-star rating! It's really amazing to hear you are enjoying the superb features and outstanding picture quality of your new X90J. We always strive to deliver the best picture quality with our TVs. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We look forward to seeing more of your reviews in the future. Thank you for purchasing our 50" X90J and leaving us such a wonderful review! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent tv for the price

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this tv. Great picture and it loads very fast switching between apps. Have my Xbox series x on it and the picture is super crisp.l and runs really smooth/fast. Def making the switch from Lg to Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Funch, That's great to hear! We are thrilled you are very happy with your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect size, beautiful picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have a small living room and the 50" screen was perfect. I really like the Google assistant and being able to just speak what I want like "HBO Max" or "YouTube TV" or even "YouTube Music". But the Sony excels in a beautiful picture, no matter SD, HD, 4K, or whatever.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bobwal Awesome! We're glad that you like the features, size, and picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Not a bad small room/bedroom Tv and/or monitor

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Decent little tv for something like a small bedroom or maybe monitor replacement/alternative. Pretty good picture but was thinking it was going to be more detailed being smaller and full array. Definitely check it out in person and pay attention to dimensions with stand if that applies to your situation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wazzypcs,
      Thank you for your time sharing your review! We're glad you like the X90J TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased this TV to upgrade from a 1080p 42' Vizio as I was lucky enough to secure a PS5. Out of the box the picture quality was awesome and gaming at 4k, 60 fps has been great. All in all, I've been pleased with the purchase and would definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Premier, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Sony Bravia XR X90J

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture. Very easy to setup. Would recommend to friend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frank, Great! We're glad that you like the TV features and ease of setup. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It’s great!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv! The picture is clear and crisp, and replacing my stupid tv with a smart tv was definitely the right decision. So nice to have all my streaming sources available on my tv! I can’t speak to the sound quality since I have a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cathy, We are so glad to hear that you are happy with your new X90J TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    4 K Verse!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this tv a few days now delivery to hse went well, delivered by hand, (carried up driveway on his shoulders)? A little strange yet tv worked right out of box, easy hookup, , could use longer power cord!! Color seems as expected, though time will tell! Ordered online (Johnathan) was great, Overall a good experience, will know better once i hook up X box dvd etc!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 4kMania, we're glad that the TV works well. We also appreciate that you like the ease of hookups. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV’s have always been a superior Product. This TV is no exception. The picture quality is awesome! We primarily use it for PS game play. We set it to vivid mode and with a few tweaks it totally transformed our gaming experience. Two thumbs up!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AXXL, That's very generous of you! Thank you for the kind words and review of your X90J Full Array LED 4K Ultra HD Google TV. We're happy to hear you like the outstanding picture quality this TV delivers. Glad to know you're having an enjoyable gaming experience. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for commending Sony! Sony_US