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Customer Ratings & Reviews

Your price for this item is $183.99
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The comparable value price is $849.99

Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 571 reviews
  • Rated 4 out of 5 stars

    Certified NOT !!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great price but no power cord customer service very bad

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexanderK,
      Thank you for your time writing this review. While we are glad you like the reasonable price of your X90J TV, we are sorry if there is no power cord included on your TV package. May we know if you have contacted your dealer/store regarding the missing part?

      We'd also like to make sure you are taken care of. May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for purchasing Sony. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best smart TV I've owned

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like this TV. The picture quality is great and Google TV is my favorite smart TV platform by far and it runs pretty quickly on this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi avenger76, Amazing! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    black is black

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    not overly fake sharp, and the blacks are really black. If you care about visual quality I highly recommend it! I cannot be happier with my purchase! A little hard to unbox with short arms

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi wedge, We are glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    An amazing tv!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing tv. The picture is stunning and a worthy upgrade from an old 1080P tv. Bought this for my Xbox X and it meets all but 1 of the video settings, which is 4k at 120 hz.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi marktechguy, Great! We're very happy to hear you've upgraded to your new Sony X90J and you're enjoying the 4K 120Hz feature especially when playing video games. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My BRAVIA XR is FIVE STARS

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was at first skeptical but after finally getting it set up in my home and seeing the difference in picture quality I think it is one of my best purchases in a very long time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ALASKAED, Thank you for purchasing the Sony X90J! We're very happy to hear you like the amazing picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love the tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is beautiful, easy to put together, good size. Looks good for my games so far. Seemed kind of dark at first, switched the picture mode off standard and it looks significantantly brighter and better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amanda, Awesome! We're glad that you like the picture quality, size, and ease of setup. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy purchase

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv, great sounds and picture and works amazingly with my Xbox series x. I love the smart features on it and you get a free year of streaming from the sony streaming app and 5 free song movies .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Secondviziopurchased, Awesome! We're glad that you love the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love our Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our Sony 50" Bravia XR X90J is a wonderful tv. The picture is so bright and clear. The set was super easy and the tv is super smart. We love just clicking to our streaming services. I highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BGreen, Awesome! We're glad that you like the picture quality, ease of use and features of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Colors

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful colors and brightness. The "smart" features of this TV work smoothly. You can set up your favorite apps for quick access. Overall recommend if you are looking for a TV at this price point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nate,

      We appreciate the recommendation. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mid size TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with our Sony Bravia TV. The 50" size is perfect for a smaller room and we love the many features that are offered allowing for a better sound and viewing experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi starwars, Awesome! We're pleased to hear that you are happy with your purchase. We're also glad that you like the features, sound quality, and fits perfectly in your room. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the sharpness of the picture and the color quality. The network features are also great. Ther could be more / easier setup information.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesW,
      Many thanks for the 5-star rating! We're glad to hear you love the picture sharpness, color quality and network connectivity with your new TV. You may find this link helpful with information on setting up the TV: https://helpguide.sony.net/tv/iusltn1/v1/en-003/07.html

      In case you need assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TAG

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is currently working great, both picture and sound. Needed to do some sound setting changes because the default settings resulted in a very poor quality. Changes did the trick, very good now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tag1, we're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Right out of the box it worked great. Very pleased with it. Repaced mt old Sony 40" lcd which was trouble free but new picture is far better plus all the new features make it a great tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sidgadget, Great upgrade! Good to know that you are satisfied with your purchase. We also appreciate that you like the picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 90J TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very sharp picture quality sound system is amazing you dont need additional speakers. Works well with fast paced games too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nikhil,

      Very nice! We're glad you like the picture and sound quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When I was counting how many tvs were releasing this year I was sure to confirm I wanted one I already knew how using the tweets of feature in any of the feeling I sent!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Toys., Awesome! We are glad that you are enjoying the TV features. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony4K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a fantastic TV with a vibrant, bright picture. Love all the features although I am still discovering more and more things about the set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sony4K, Great! We're happy to hear that you love the TV features and picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv & total support

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My new TV, w/ sound bar is Awesome! And the 2 men that helped me was Great!! Jeff helped me pick out the perfect TV, & Sean installed it; both men went above and beyond helping me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi soundbar4dtv, Awesome! We're glad that you love the picture quality of your new TV. We're also glad that you received a wonderful service experience with the installer. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    4k 120 fps for ps5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this tv specifically for my ps5. Im happy to say that its worth every penny as it handles 4k at 120 fps. Going thru the tv menu and apps is also very smooth

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Tufftote, We are thrilled to know that you are happy with your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Always a win with Sony TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with a great picture! Love Sony televisions. Easy to set up and great smart technology included. Highly recommend for streaming TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DHCA, Good to hear that you like the ease of setup, features, and picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Greta tv to replace my other Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony makes some of the best TV’s yes the price tag is often more than other brands but you truly get a top quality product in this TV edge lit LED makes the picture super crisp

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aitch, Excellent! We're glad that you love the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US