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Customer Ratings & Reviews

Your price for this item is $183.99
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Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 571 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always liked the quality of Sony TVs. This one is no exception. The picture is excellent and it works well. I am very pleased with the performance with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RHA212, Great! We are pleased to hear that you are enjoying the picture quality and TV performance. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Beautiful Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV with an abundant amount of features and apps. I also appreciate the sale price. It has everything I've been looking for in a TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Miryea8, Amazing! We're glad that the X90J has everything you're looking for in a TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    An excellent Smart TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my purchase of the Sony Bravia XR X90J. It has a spectacular picture. I am very impressed with it's versatility

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Uncabob, Great! We're thrilled to hear you love the exceptional picture quality of the X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    <Mr.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product, fantastic color and NITS level. Great service on pickup. Speedy service and good input from curb loader on what to do and watch out for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terry, Awesome! We are glad that you are enjoying the picture quality of your new TV. We also appreciate that you are satisfied with the service. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Bright Idea!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In the 1 month we have had the 50"Bravia XR X90J, it has been great! the brightness in the Great Room is high and this TV has enough brightness too handle it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennyR Awesome! It's good to hear that the TV has been great. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great bedroom size TV with a clear beautiful picture. Upgraded from a 5 yr old 30” TV and it was a huge leap in performance and display.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gadgetgangster, This is great! We're glad that you love the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just had to replace a 10 year old flat screen. I bought the new Sony Bravia smart google LED TV. Times have certainly changed. The picture quality is outstyanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeG, Excellent upgrade! We're glad that you like the picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    DO IT

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you're considering buying this TV, just do it...this is your sign. Spend the extra dollars and go with the X90, rather than the x85j..trust me

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhilbertRubes, We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Came back to a Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I haven't owned a Sony TV for quite a few years last one was a 25'' XBR it was a top of the line TV and it was heavy and well built. Unbelievable how light these TV's have become my last was a Panasonic 42'' plasma it made it to 13 years old and was built like a battleship I would have bought another Panasonic but no-one sold them around here. I bet my Panasonic out weighed the Sony by 55 lbs. But so far I'm happy with my Sony as I knew I would be I believe Sony has always made a excellent product the sound isn't the greatest but what the Hell I'm far from being a teenager again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nothappyguy, Awesome! We're glad that you enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture. Still having some issues connecting to my iPad with Apple Play. Bought swivel stand so as to view from different areas of room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyX90J, Great! We are pleased to hear that you are enjoying the picture quality of your new TV. We're also sorry to hear you're having an issues connecting your iPad with AirPlay. You may find this link below helpful in fixing this issue:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00260396

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy setup, great picture quality, and a brand that I've had fer several years. Sony also seems to have good compatability software wise with other brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi transplantncold, Amazing! We're glad that you like the ease of setup and picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazingly bright the colors are decent I'm hoping to test my ps5 on it to see if it will do 120 but overall great Tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gallo, We're glad to hear that you love this BRAVIA XR X90J Full Array LED TV. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    2021 sony tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound love this tv movies are so real and life like feels like we are in a theater ,i would love to buy another one for every room in the house.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dlguidi1, That's fantastic! We are happy to hear you are enjoying the outstanding picture quality of the X90J 4K HDR TV. You’re now able to enjoy immersive, engaging cinematic experience in your home. We always strive to deliver the best picture quality with our TVs. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you so much for purchasing our 50" X90J and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Great picture, great interface, and great connectivity. I bought this TV on sale, which made the value for money proposition excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterT, Awesome! We're glad that you love the picture quality and great connectivity of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV for me

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded to this TV after having a 43 inch Vizio and immediately seen the difference. This is also my first Sony TV and I recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ohquentin, Excellent upgrade! We're also glad that you are enjoying your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is very much comparable to the OLED tv’s. One of the best purchases that I have ever made.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewL,
      Fantastic! We're glad your investment with your new TV is worth it. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed a tv for my bedroom that did require a sound bar. This one has a great picture and great sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shopper,
      Wow! We're glad to hear you found the best TV that matches your needs and expectations. Nice to know you like the great picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good picture and sound

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great for movies and playstation 5. Sound is good not top notch but it does its job

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Crazydog39,
      Thank you for the positive feedback! We're glad we were able to give you a good match for your viewing and gaming needs. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Confidence in Sony Products

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very pleased with my Sony 50 inch TV. It has a very good picture. I have owned Sony products in the past. I have never been disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV,

      You made the right choice with Sony products! We're glad that you like the picture quality of the TV. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Very Satisfied!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Satisfied with the picture and sound. Sony processors make all the different for their quality. Definitely Happy with this Model

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonySentinel,

      Thank you for the 5-star rating and we're glad you like the picture and sound quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US