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Customer Ratings & Reviews

Your price for this item is $183.99
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Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 571 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Very good Sony picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Though it doesn’t reach the inky black level of a Sony OLED tv, it still delivers a very good picture with fair black levels.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nick, thank you for your feedback. We are glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Must have!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture perfect viewing. Crisp, brilliant color! The Sound was much better than expected too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CmLSucks, Thanks for the review. We're glad to hear that you like the picture and sound quality of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We look forward to seeing more of your reviews in the future. Thanks for choosing Sony. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Perfect for Ps5

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Does 120fps for Ps5 just make sure to change your PS5 settings to do so. YouTube video will show you how.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tavo, we're glad you like are enjoying our newest TV with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Enjoy! Thank you for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! I'm glad I replaced my old TV with this. I didn't know what details I was missing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Benucci, Awesome! We're happy to hear that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Definitely high quality tv! I couldn’t be more happier with my purchase. It was worth every buck I paid!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Daniel, We are glad to know that you are happy with your Sony Bravia 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great value

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Over all good TV that checks a lot of boxes with out breaking the bank. Looks great when playing Xbox Series S.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John, Awesome! We're thrilled to hear that you're enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Mister

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv for the price. The sales associate did an awesome job in explaining all the features of the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bigal, Great! We are glad you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Tv Very easy to setup Great product Highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Magic,

      Thank you for the 5-star rating and we're glad to hear that you had an easy time setting up the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate the recommendation and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR X90J

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've been a Sony Bravia fan for years. This model does not disappoint. Great picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rich, we appreciate you being one of longtime Sony fan! We're also pleased to hear that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Perfect size and the picture and sound are amazing. Very satisfied with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dominique, We're pleased to hear that you are satisfied with your purchase. We're also glad that you like the TV size, picture, and sound quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the clarity of the picture. The Geek Squad was well worth the extra $ for ease of set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chick, Such an excellent service! We're also glad that you are loving the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Regards, David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Product!!!!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am enjoying my TV. The sound is great and the picture is beautiful. I am so glad I made this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi cwilder727, Great! We're glad that you love the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had the TV for a little over a month. Great picture. Very happy with TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jaci, Amazing! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it ps5 looks amazing. Great fir streaming the 4k makes everything crystal clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gaming Amazing! We're pleased to hear that you like the features and picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Viewing angle

    Rated 2 out of 5 stars

    Disappointing picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is good but viewing from a side angle is not clear and very cloudy. Wish I would have known this because my last Sony had perfect picture from all viewing areas. Not sure what we will do with this set with only having it for 2 weeks. Very disappointed.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandyA,



      Thank you for choosing and purchasing our BRAVIA XR X90J Full Array LED TV.

      While we're glad that you like the picture quality, we regret that the viewing angle is not clear and very cloudy. This is definitely not the experience we want you to have. We'd love to help you troubleshoot your problem and turn your experience around.

      The best viewing distance depends on the size and the display resolution of the TV. The recommended distance for comfortable viewing depends on the video or program you are watching, the viewing environment, and the physical conditions of the person watching it. When watching the TV from a suitable distance, we recommend to look away from the TV every now and then, or try watching it at a different viewing angle. Reference: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00008601



      Should you need further assistance, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.



      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      We appreciate you and thanks again for shopping Sony!



      Sincerely,
      Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so far so good. Great pitcure and color. Hooked up with the blue ray and roku.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Luca, Awesome! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    gOOD tv FOR PS5

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome buy Good Quality TV!!! tHE QUALITY OF THE IMAGE IS REALLY GOOD AND ITS PERFECT FOR THE PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OMAR1928,

      Awesome! We're glad that you are enjoying the picture quality of the TV. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    A very good Buy!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good price, delivered quickly and operates as advertised. . Very satisfied!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FBURG, Thank you for sharing such an excellent shopping experience. We're truly happy that you are very satisfied with your purchase and you appreciate the outstanding picture quality of this X90J Full Array LED 4K Ultra HD Google TV. Glad everything has been taken care of. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing our 50" X90J and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV55

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love it!! The picture quality is fantastic would recommend to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tv55, That's awesome! We are extremely pleased to hear you love your new Bravia TV and you are enjoying the exceptional picture quality and Google TV features that brings access to your favorite content from across your apps and subscriptions. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for the recommendation and for the amazing review! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV 55"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing product! Highly recommended!! Great quality, lots of features and best pictures

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SONYTV55, Excellent! We're glad that you like the picture quality and TV features. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US