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Customer Ratings & Reviews

Your price for this item is $183.99
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The comparable value price is $849.99

Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 571 reviews
  • Rated 5 out of 5 stars

    First Full Array never looking back!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV with the latest update blew me away with how perfect the full array really makes this panel. Perfect choice for a mid range TV that has these sort of specs it also works so well the PS5 ideal for future proofing for all things to come out this year from games to movies! Oh would absolutely recommend this TV for gaming and streaming for sure! The adaptability for any format is amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tristan, Thank you for the amazing review! Good to know you like the display panel, works perfectly with PS5, and overall features of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
      Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best picture I've ever seen of course always from Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MyXR, Thank you so much for the fantastic review! We are really happy to hear you like your new Bravia TV and you're enjoying the gorgeous picture quality on this fantastic TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Rated 4 out of 5 stars

    Great TV for PS5

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I decided to upgrade my previous TV to this Sony model solely for the PS5 (120FPS). Overall I have to say that this is a great tv. My only issue is that every once in a while the audio does goes out and I have to reset the tv to get it to work, which can be annoying. I’ve had the tv for about 3 weeks now, and I’ve had to reset twice to fix the audio issue.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyGang, Excellent! We're glad that you like the overall performance of your BRAVIA XR X90J Full Array LED TV. We're also sorry to hear you're having an audio issue. Please check the troubleshooting steps on the Help Guide below to help fix the problem.

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-05_04.html

      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.



      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!



      Sincerely,
      Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture for a good price. No RGA ports for older DVD player.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phone,
      Thank you for sharing your experience with us. We're glad to hear you like the amazing picture quality of the X90J TV. With regards on connecting older DVD player via Composite connection(RCA), you may use an analog extension cable(not supplied). For reference, please refer to this link: https://helpguide.sony.net/tv/iusltn1/v1/en-003/04-02_01.html

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 85

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing. Perfect size for the 'room with a view'.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mary, Awesome! We're glad that you are enjoying your new TV and the size fits perfectly your room. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV. Great for PS5 and Xbox Series X. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lerodemmy, Amazing! We are glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best tv, in my opinion. Great, crisp, picture and terrific sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tommy, Great! We're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    High end TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound quality.. Somewhat easy to set up by today’s standards

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tvismylife, awesome! We are extremely pleased to hear you are satisfied with the outstanding picture & sound quality and ease of setup of our X90J. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the 5 Star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice but not easy to setup

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound but not as easy as a LG or Samsung to connect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cyrebro, Thank you for taking the time to review the BRAVIA XR X90J Full Array LED TV. We appreciate your feedback with this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Home Upgrade

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A nice step up from our previous SONY television. Happy for the larger size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DogsRUs, Awesome! We're glad that you are happy purchasing your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent for gaming love the picture quality would recommend this to anyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fastfred, Awesome! We're thrilled to hear that you are loving the picture quality of your BRAVIA XR X90J Full Array LED TV. Everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    color and clarity is very good. lightweight and functional

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Luv2shop, Awesome! We're glad that you like the color, clarity, and functionality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Get what you pay for.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great. The ps5 runs excellent on it at 4 K 120 hz and looks amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CraigStahlinski, Awesome! We're glad that you love the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, runs great, app transition very smooth

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BLOCKY, That's great! We're very pleased to hear you appreciate the beautiful picture quality and smooth user interface experience of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality, great picture. No need for sound bar!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bianca, We're glad that you like the picture and sound quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. The picture quality is amazing. Would definitely buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steph, Awesome! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Very goog sound. Quick response to remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Da45,

      Awesome! We're glad that you like the sound, picture quality, and remote of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it is the best quality-price ratio for that range of tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rams, We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    First TV purchase

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great. I’m going to buy a larger one just like it for my den.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terezed10, Awesome! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product, great picture, great customer service

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chilly2000, Awesome! We're glad that you are satisfied with theservice. We're also pleased to hear that you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US