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Customer Ratings & Reviews

Your price for this item is $183.99
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The comparable value price is $849.99

Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 571 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, very clear and bright. I definitely recommend this T.V.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EarperLegend, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What I love about this tv is the size and gorgeous color.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonyman, Awesome! We're thrileed to hear that you like the TV size and picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV made

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture ..love the Bravia’s..I have 4 of them

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bravialover, Great! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Review of Sony 50" Class Bravia XR X90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set-up. Excellent picture and sound. Good set-up by tech

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArtinSA, That's great! You definitely made the right choice with this TV. We're extremely pleased to hear like the exceptional picture and sound quality and you easily set up this TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for purchasing our 50" X90J and offering a fantastic rating on the product! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful colors on this tv, amazing the way it works with my ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Winchester, Excellent! We're glad that you like the picture quality and the TV works well with your console. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 4 out of 5 stars

    Good tv. ( Maybe great tv after VRR firmware upd.)

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ive decide to come back to sony after going to LG and TCL the past few years and being that I mainly use my tv for my personal game room I'm happy with the inclusion of HDMI 2.1 and 4k @120hz I'm still a little disappointed about the "Variable Refresh Rate included (in a fall 2021 firmware upgrade)". Aside from this I'm very happy with my purchase and my Xbox Series x looks amazing on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OminousTECH87, good to know that you are enjoying your game time with your new TV. VRR will be available via a future firmware update. Please make sure to enable the Automatic Software Update on your TV to get the latest version.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fits perfectly. The android is os is nice. Good picture. Ok sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Whatisit, Awesome! We're glad that you love the picture quality and the size fits perfectly. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    X90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Upgraded from X800H, and it doesn't dissapoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jimgrovejr, Thank you for taking the time to review the BRAVIA XR X90J. With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV awesome picture and sound quality. Wish it was bigger.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MMLS, Awesome! We're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A little bigger would be great

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, but I’ll be returning it for the 55 inch model

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Beau,

      You made the right choice with the X90J! With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We hope the 55" model would be the perfect size for you. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 1 out of 5 stars

    Worst TV ever- super slow

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The worst TV ever, it hangs continuously even after resetting it multiple times. The apps navigation is too slow and there is not much control over what you can show via Google photos. I recommend not using it

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Tops in Field

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is very clear. Best Buy experience was terrific.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonytv, Great! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice bedroom sized tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good television with much better sound quality then you get in a lot of new televisions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bedroomtv, Awesome! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love Sonys. Great performance, great color. Great price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jaimer,

      We are glad you like the color and price of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Bedroom TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony makes a great product Great picture! Looks good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brian, Thanks for your feedback. WE are glad that you like the picture quality of your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Execellent

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture for the price. Full Array version.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChuckB, Great! We're pleased to hear that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 4 out of 5 stars

    Sony Bravia XR X90J

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV looks nice. Was a little expensive but you're paying for the brand in part. I was a bit sad to find out the ethernet pot is only 100megabit, but it's fine for now. TVs should really be switching to gigabit ports to futureproof themselves. Only other issue is I got an LG soundbar and the tv sometimes has some trouble finding it. No way to tell if it it's an intentional issue form sony to get you to buy their soundbar or if it's unintentional. bit of a bummer nontheless.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Klofle,

      Thank you for the 4-star rating! It's good to hear you like the overall performance of the X90J Full Array LED 4K Ultra HD Smart Google TV. We value your input and appreciate the feedback regarding the ethernet port's speed.

      If there are issues between TV and soundbar connected via Bluetooth connection, follow the troubleshooting steps provided from this article for the symptom you are experiencing: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00175078?model=XR-50X90J&category=televisions-projectors-lcd-tvs-android-

      The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you for sharing your feedback and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony X90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv. Sony always has great products. 4K looks amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matthew, we're glad you like the picture quality of our product. With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Love the Sony 4kUHD TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! beautiful color, brightness and resolution

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KrisC, we're glad you love the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv-colors are beautiful and the picture is clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Trayce, Awesome! We're glad that you love the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US