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Customer Ratings & Reviews

Your price for this item is $183.99
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The comparable value price is $849.99

Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 571 reviews
  • Rated 5 out of 5 stars

    SonyTV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchase Sony Bravia TV and TV stand. The TV was delivered on time. TV stand was delayed but we were able to the stand up at Southcenter store. Service was superb!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV,

      Thank you for the 5-star rating! We're glad everything is fine with your television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    great product!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The salesman, Gabriel, was very professional and knowledgeable. He helped me a lot to make the right choice. I would definitely use him on any future purchases.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gtharmon, Excellent service! We're also glad that you like your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous display that works great with my new Xbox Series X. Doom in 120FPS is a sight to behold. Love the remote quality and the google TV software. Incredibly fast "turn on time".

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi aSeriousDad, Awesome! We're glad that you love the picture quality and TV software. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sony 50" Class BRAVIA XR X90 Series LED 4K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have only had this TV for about 3 weeks but so far It seems to be all I wanted when I was lookin to replace my old TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wclbjf, Good to hear that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought for my son who loves his smart TV. Previously, would buy Samsung TV's only but this year their smart tv's are crap, so I bought this Sony instead. Happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MonaQ, thank you for purchasing our X90J. Your son will surely loves his new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 3 out of 5 stars

    Disappointed.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely gorgeous TV used with my PS5, but it has a known issue with the sound not coming on and you have to do a hard reboot about 4-5 days a week. I really expect better SONY.. I’m gearing up to buy an 85” and I have no qualms about returning a $5k TV like I did this one. $1200.00 for a 50” there better not be any known issues for that kind of money, Otherwise the TV is gorgeous!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ImASONYGuyToo,

      Thank you for choosing and purchasing our BRAVIA XR X90J Full Array LED TV.

      We regret to hear that you're having an audio issue with your TV. This is definitely not the experience we want you to have. We’d love to help you troubleshoot your problem by isolating your sources and understanding your connections.

      Please ensure the TV software is updated. Software updates improve performance and provide new features. Reference: https://www.sony.com/electronics/support/product/xr-50x90j/downloads

      Follow this procedure if the TV speakers don't produce sound or have low volume. Check the TV speakers after each step.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00023579

      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with your X90J



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!



      Sincerely,
      Erin Sony_US

  • Rated 5 out of 5 stars

    Smart TV 1st time owner

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is excellent. The member of the geek team that installed it was supper!!!! He explained what he was going and showed me how to use a smart TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 1stxsmarttvowner, Congratulations! We're pleased to hear that you are enjoiying your new TV and service received from the Geek Team. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Bravia is the best TV I have ever owned! I can do everything I ever wanted to with this TV. Regular channels, Internet Streaming, Rogu, Netflix, etc

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wahoo, Great! We are glad that you like the TV features. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Better than ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV that I have ever had. Much smarter than my last smart tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FieldMarshal, That's awesome! It's really wonderful to hear you're satisfied with your purchase! We're thrilled to hear you feel the 50" X90J is the best TV that you've owned and you're enjoying everything about this great TV. We always strive to deliver the best picture quality with our TVs. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing this amazing review of your X90J and for choosing Sony! -Jess Sony_US

  • Rated 4 out of 5 stars

    TV Review

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Original Sony 50X90J developed a issue where a line appeared on the panel display, Best Buy determined the TV was defective and replaced the original TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sony50X90J, we are sorry to hear that the original TV has lines on the screen, at the same time, we're glad that it has been replaced so you can now enjoy watching your favorite shows or programs with the new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Smart

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect TV. Love the smart feature, priceless. Even my thrifty wife is glad we replaced our old TV with a Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PrivacyCounts,
      Wow! This is definitely a great choice for a TV upgrade. We're happy to know you love the your new X90J TV particularly the smart features. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    TV review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good so far. The tv is in a room with major league glare so it will take some time to see how it performs in bright sunlight.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi River, Great! We're glad that you like your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Geek Squad

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have worked with the Geek Squad on two houses for media systems and are extremely pleased with the service provided-Thank you!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Television,

      Very nice! We're glad our customer service representative was able to help you. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    I love my 2 new Smart TV's!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with both of my TV's. I am pleased with the Sales Team and the Geek Squad, who together made this a positive experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi judy, We're glad that you are happy with your purchase and the service you've got. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv works great. Does lose wifi signal when tv is turned off, but it does not bother me as much

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mocha, Awesome! We're pleased to hear that the TV works great. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 3 out of 5 stars

    Sony smart tv

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a smart TV, it will not come on without internet service. I have much difficulty getting my cable channels through Wi-Fi, doesn’t allow all my cable channels. It requires a login to come on. I am not sure how to change this feature that is annoying because I do not wish to login every time I want to watch tv. I have Wi-Fi and should not need to use my email address to login. Privacy Issue!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disabled,

      Thank you for choosing and purchasing our BRAVIA XR X90J Full Array LED TV.

      We're sorry to hear that you're having an issue with your TV. This is definitely not the experience we'd like you to have with our products. We'd love to help you troubleshoot your problem and turn this into a better experience.

      Upon initial setup, have you logged in to your Google Account? If not, you can set up Google TV from the settings menu. Please refer to the Help Guide below.
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/07_10.html

      You can use the TV without setting up your phone or Google account. You can enjoy some functions on your Android TV™ or Google TV™ device without a Google™ account. For example, you can watch TV programs, enjoy all Sony® apps, home network functions for the Album, Music, and Video apps, and use the Network Electronic Program Guide (EPG).

      In addition, certain functions (except for the Google TV model), such as the Google voice search function, Chromecast™ built-in (Google Cast), internet browsing, and the YouTube™ app, are available without logging in to a Google account. However, you will not be able to rent or buy movies, TV shows, and apps from the Google Play™ Store.

      To enjoy watching your regular TV, you can switch the TV input. https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03_05.html

      Should you need further assistance, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Erin Sony_US

  • Rated 5 out of 5 stars

    Scrape on TV STAND DOOR !!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new 50 inch, and the TV stand. Only 1 problem with the stand. There’s a scrape on the right door.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Patsgirl29, We are pleased to hear that you love your new TV. We're also sorry to hear that there's a scrape on the TV stand. This is definitely not the shopping experience we'd like you to have. Please try reaching out to the store regarding this matter.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Thank you Best Buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best deal ever for me..extremely satisfied with my tv,the sales rep was very help full and knew what i wanted to buy. Than you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Arthur, Awesome! we're pleased to hear that you are satisfied with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Solid

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv. I highly recommend it. And it plays well with the PS5 unlike Samsung with their proprietary nonsense.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, You've made the right choice! We're very happy to hear it works perfectly with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great for gaming

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just the television i needed for my Xbox X. Hits the right specs for optimal gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Worm,
      Awesome! We're glad to hear you found the best TV that perfectly matches your gaming needs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US