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Customer Ratings & Reviews

  • Front. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Back. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • Alt View 20. Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV - Black.
  • A TV that's smart in a different way - at the Best Buy Lab video 0 minutes 53 seconds
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Sony - What is BRAVIA XR? video 0 minutes 46 seconds
  • Sony - X90J Series Overview video 1 minutes 56 seconds
  • Sony - X90J Series Design video 0 minutes 15 seconds
  • Sony - Google TV Beyond Overview video 0 minutes 30 seconds
  • Sony - Cognitive XR Processing Overview video 1 minutes 22 seconds
  • Sony BRAVIA XR TVs Great for Gaming video 1 minutes 36 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV (2021)

Model:
XR50X90J
SKU:
6453206
Highly rated by customers for:
Your price for this item is $183.99
Clearance
The comparable value price is $849.99

Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 571 reviews

  • Beautiful color!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our Sony Bravia, it is the perfect size 50" and very good looking.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Laura, Awesome! We're thrilled to hear that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. XR processor is amazing. Will purchase a XR65X95j when it is available.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kevan, Excellent! We're glad that you are loving the TV processor. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Sony Bravia 50 inch x90j

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing service and tv was in stock. In and out loaded in my car in 20 minutes

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ninjafoodigrill, Thank you for taking the time to review the X90J. We appreciate your positive review! With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Smart TV. All the quality you would expect from Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobDad Great! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I an happy with this purchase. I wanted it primarily to use with me PS5 and I was not disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Future,
      Awesome! We're glad to know we were able to give you a good match for your viewing and gaming needs! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Great TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV far exceeded my expectations. Sony did a great job here.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eddie, Great! we are pleased to hear that the TV exceeds your expectations. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Bla Bla Bla

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It looked good in the show room. I won't have it delivered until June 25th.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi goodygoody,

      Thank you for the 5-star rating! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for choosing Sony!
      David Sony_US

  • Sony 50! Bravia

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with this product, would highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Molly, We're glad that you are happy with your purchase! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the recommendation! Jay Sony_US

  • Bought for PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this to use with PS5. It is a fantastic TVs couldn’t be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi User, Awesome! We're thrilled to hear that you're enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Sony the one and only

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! The sales team was knowledgeable and very helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BuyerJD, Great saervice! We are also happy knowing that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Great tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv, for watching movies or gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Andy, We're glad that you are happy with your purchase! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. Thanks for choosing Sony! Jay Sony_US

  • SONY TV - Great Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy purchase and pick-up from store. Excellent product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jewels, Awesome! We're glad that you are enjoying your new TV. We also appreciate that you have a wonderful shopping experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful screen superfast has all apps you will need.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Digger Awesome! We're glad that you like the picture quality ad featured apps of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product, customer support, delivery and setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bkrp, Great! We're glad that you are enjoying your new TV. We also appreciate that you have such a wonderful experience, delivery, and setup. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Great products and installation

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Geek Squad Technician was great and highly competent..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeFInDurham, Thank you for this amazing feedback! We're delighted to hear your purchase went well and the installation went well. We also appreciate you like the superb features of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • My SONY XR90j

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s great for Gaming excellent for movies i love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oculus, Awesome! We are glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Great purchase

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, so good ! Only negative, there is not a users manual.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CNHCTJ, We're glad that you are enjoying your new TV. A manual can be downloaded from our website. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Sony X90J

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellete For Gamin and movien, sport nice app for google Tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Good, That's awesome! We're very happy to hear you're enjoying your excellent gaming and viewing experience with your new Sony X90J! With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Movezz

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV is the best on the market hard too beat this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Movezz, Great buy! We're pleased to hear that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Title

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Geek Squad guys who installed the TV were very professional. Liked them very much. TV is very nice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sony50inchtvcolorwowhuh, Great service! We're also glad that you like the TV quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

Page 26, Showing 501-520 of 571 reviews
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