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Customer Ratings & Reviews

Your price for this item is $183.99
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The comparable value price is $849.99

Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-571 of 571 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony is the best

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this sony tv is Excellent just what I want the sound is wonderful and the pic is one of the best I love sony tvs will get another one for my son

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi fantasy, we're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly recommend!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Meets all our expectations! Clear and crisp colors and picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ford, That's awesome! We are thrilled to know that you like the quality of your new Sony BRAVIA 4K TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    EXCELLENT TV FOR THE PRICE!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has a great picture and sound and also supports google tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SUNSHINE, Amazing! We're pleased to hear that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 3 out of 5 stars

    BLP

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    item went on sale a week later for 50.00 less and Best Buy said sorry

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thanks for sharing your shopping experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We're sorry if there had been concerns with the prices and unfortunately we do not have control over it. Kindly reach out to your dealer should you need further assistance regarding the price. Thanks for choosing Sony! -Craig Sony_US

  • Rated 4 out of 5 stars

    Great tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this second Sony because previous one lasted 15 years and still going but wanted a smart tv. Disappointed though because Sony Smart tv not compatible with Spectrum cable service and this important fact to some customers very important. Otherwise great tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KathySteckler, Excellent upgrade and we appreciate you being a long-time Sony user. We've also taken note of your feedback with regards to Spectrum cable service. Other than that, with the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 1 out of 5 stars

    Long time Sony fan disappointed

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After 2.5years this tv now goes black screen more often then it works properly. After years of sony tv purchases, I am so disappointed. A TV of this caliber should not be “disposable”. Before this most recent issue, the TV functioned perfectly.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Excellent gaming television!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television for an $899.99 price tag. 4K, 120 hz. Great for gaming on my PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt, We're thrilled to hear that you are enjoying your new TV. This TV is perfect for playing games with your consoles such as PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sony TV Review

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. The television is what I expected from a SONY.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KSmith, Great! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sony 50" XR X90J TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV at a great price. Works excellent with Apple TV and HomeKit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dayvish,

      Awesome! We're glad that the TV is perfect for your home entertainment setup. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Ms

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product!! I totally recommend it thanks you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Isabremo, Awesome! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 1 out of 5 stars

    Sony TV's Are Terrible Garbage

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When watching a movie on Blu-ray disc on a Blu-ray disc player connected to this TV I get an annoying pop-up notification that says, "Finish setting up your TV" and by that they mean setting up an intrusive Google Account. I don't want that. How i do turn that off? Watching a movie on Blu-ray disc has nothing to do with the TV's Internal features. Sony TV's are terrible Garbage!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TechSpoob,

      We're sorry to learn that you are not having the best experience with your Google TV and encountered some notification displays on the TV. The message or notification "Finish setting up your TV" on the screen will disappear after some time. Please note that the features displayed on the Home menu screen of a Google TV depend on whether or not you have logged in to your Google account. If you selected Set up basic TV at the initial setup, select Set up Google TV from the Home or Settings menu and complete the network settings.

      If your TV display the functionality and features, make sure the DEMO mode is Off.
      Follow the instructions provided on this link here to disable DEMO mode: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00091595

      If you require additional assistance regarding your concern, we are more than happy to help you.
      If the issue is still unresolved, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Jess Sony_US