Customer Ratings & Reviews
- Model:
- XR50X90J
- |
- SKU:
- 6453206
Customer reviews
Rating 4.7 out of 5 stars with 571 reviews
(571 customer reviews)Rating by feature
- Picture Quality4.8
Rating 4.8 out of 5 stars
- Sound Quality4.5
Rating 4.5 out of 5 stars
- Brightness4.8
Rating 4.8 out of 5 stars
Customers are saying
Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
sony is the best
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.this sony tv is Excellent just what I want the sound is wonderful and the pic is one of the best I love sony tvs will get another one for my son
I would recommend this to a friendBrand response from SonyListens
Posted .Hi fantasy, we're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Highly recommend!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Meets all our expectations! Clear and crisp colors and picture.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Ford, That's awesome! We are thrilled to know that you like the quality of your new Sony BRAVIA 4K TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
EXCELLENT TV FOR THE PRICE!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The tv has a great picture and sound and also supports google tv.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SUNSHINE, Amazing! We're pleased to hear that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
Rated 3 out of 5 stars
BLP
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.item went on sale a week later for 50.00 less and Best Buy said sorry
I would recommend this to a friendBrand response from SonyListens
Posted .Hi there, Thanks for sharing your shopping experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We're sorry if there had been concerns with the prices and unfortunately we do not have control over it. Kindly reach out to your dealer should you need further assistance regarding the price. Thanks for choosing Sony! -Craig
Rated 4 out of 5 stars
Great tv
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Bought this second Sony because previous one lasted 15 years and still going but wanted a smart tv. Disappointed though because Sony Smart tv not compatible with Spectrum cable service and this important fact to some customers very important. Otherwise great tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KathySteckler, Excellent upgrade and we appreciate you being a long-time Sony user. We've also taken note of your feedback with regards to Spectrum cable service. Other than that, with the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
Rated 1 out of 5 stars
Long time Sony fan disappointed
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.After 2.5years this tv now goes black screen more often then it works properly. After years of sony tv purchases, I am so disappointed. A TV of this caliber should not be “disposable”. Before this most recent issue, the TV functioned perfectly.
No, I would not recommend this to a friendRated 5 out of 5 stars
Excellent gaming television!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent television for an $899.99 price tag. 4K, 120 hz. Great for gaming on my PS5.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Matt, We're thrilled to hear that you are enjoying your new TV. This TV is perfect for playing games with your consoles such as PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
Rated 5 out of 5 stars
Sony TV Review
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.So far so good. The television is what I expected from a SONY.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KSmith, Great! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
Rated 5 out of 5 stars
Sony 50" XR X90J TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV at a great price. Works excellent with Apple TV and HomeKit.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Dayvish,
Awesome! We're glad that the TV is perfect for your home entertainment setup. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!
-Ralph
Rated 5 out of 5 stars
Ms
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent product!! I totally recommend it thanks you
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Isabremo, Awesome! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
Rated 1 out of 5 stars
Sony TV's Are Terrible Garbage
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.When watching a movie on Blu-ray disc on a Blu-ray disc player connected to this TV I get an annoying pop-up notification that says, "Finish setting up your TV" and by that they mean setting up an intrusive Google Account. I don't want that. How i do turn that off? Watching a movie on Blu-ray disc has nothing to do with the TV's Internal features. Sony TV's are terrible Garbage!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TechSpoob,
We're sorry to learn that you are not having the best experience with your Google TV and encountered some notification displays on the TV. The message or notification "Finish setting up your TV" on the screen will disappear after some time. Please note that the features displayed on the Home menu screen of a Google TV depend on whether or not you have logged in to your Google account. If you selected Set up basic TV at the initial setup, select Set up Google TV from the Home or Settings menu and complete the network settings.
If your TV display the functionality and features, make sure the DEMO mode is Off.
Follow the instructions provided on this link here to disable DEMO mode: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00091595
If you require additional assistance regarding your concern, we are more than happy to help you.
If the issue is still unresolved, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90J:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Jess

























