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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 571 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is a lovely TV. Great picture. Hooked it up to my antenna and has a wonderful picture and 77 stations

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EddD, That's awesome! We are glad that you like your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Could ask for a better tv. The quality and clarity is amazing.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Vaue

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound. I replaced my older Sony Bravia television with this model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oly47,
      This is definitely a great choice for a TV upgrade! Nice to hear you are enjoying the excellent picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good acquisition

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good product works well clear picture functions all seem to be operational

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeekSquad,
      Awesome! We are pleased to hear you are enjoying the outstanding picture quality and overall performance of your Sony TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a really good tv for the price. The colors pop, it’s 4k and setup is a breeze.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MrRandy,
      Fabulous! Glad to hear your enjoyable experience with the amazing colors, 4K features and easy setup with your new TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    The best tv ever wow

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Well at first had 43 inch x800e i noticed it was blurry and green line when i used my xbox series x so i decided i would buy 50 inch x90j and i love how the picture quality is very clear and i love that its has dobly atoms and vison and that it 120fps and also i love Google tv better then Android tv but the tv screen is much better and bigger and look way better then x800e im happy i upgraded to a better sony tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello 4kman, Thanks for sharing your experience with your new Sony Bravia 4K TV. We are glad you love the picture quality, as well as the Dolby Atmos and Dolby Vision of your new X90J. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    above and beyond

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture quality and setup were great. Sony has gone above and beyond with this model

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenS,
      Thank you so much for such a great review! We always strive to deliver the best quality and features with our products. We're really glad you are enjoying outstanding picture quality and easy setup with your new TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought it for my brother who was using a monitor. It goes perfect for his ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Wonderful, NickyO! We're happy that your brother is enjoying his new Sony TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! - Craig Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lives up to the Bravia name truly. The colors, everything are out of this world. Get it, get it, get it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gojoubunta,
      Thank you so much for such a great review and recommendation! We're really happy to know how much you are enjoying the colors and overall picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 4 out of 5 stars

    Sony 50in Bravia XR x90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV was very simple to connect and setup. The picture and sound is great. My only complaint is Sony chose to make the connection of a Bravia to an Analog DVD player difficult by making a unique 3.5mm cord connection on the 3.5mm to RCA cable. If the was the communication side on the Bravia was to be that unique they should have included a cord. I eventually found one on Amazon that was proven to work with a Sony Bravia. Unfortunately Best Buy does not carry this type of cord

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bestbuycustomer, We are glad that you like the picture and sound quality of your new TV. We are sorry if the 3.5mm cord is not supplied, but we're glad that you're able to find it from our Authorized Distributor. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony x90j

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is the best tv i bought so far and it's work Very nice and clear

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LuisF, Thanks for your feedback. We are glad to hear that your new BRAVIA is the best TV you bought so far. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Amazing 4K TV, Perfect for Gaming

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv since this version supports 120hz refresh rate for gaming. I previously bought a 49 inch 4K Bravia (X950H), which is a great TV, but only does 60hz for gaming. It's a worthy investment with it's beautiful picture, crisp sound, and all the essential apps available at your fingertips.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LTheHustla, Great! we're glad that you like the TV features, picture, sound, and featured apps. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Excellent TV for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I use this TV for watching cable TV on Uverse and with video streaming services such as Paramount+, HBO Max, Amazon Prime and Peacock. What I really like about this TV is that the out of box picture is fantastic. The colors are spot on. The setup was exceptionally easy. I run the sound through an Onkyo sound system. No complaints at all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MusicProfessor, Awesome! We're glad that you like the ease of setup, picture quality, and features of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    50 inch Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, Sony quality, decent price at Best Buy, easy to setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarryS,
      Perfect! We're thrilled to hear you like the amazing picture quality and easy setup with your X90J TV. We always strive to deliver the best quality with our products. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 50 XR X90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, impressive product, I would recommend this Smart TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cesjr1, We are happy to know that you are impressed with your Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV review

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV IS GREAT. Great color and good upscaling. I am very pleased by this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonS,
      Wow! Your satisfaction with your new TV is greatly appreciated. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love my new Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Originally bought Samsung 60t and was OK happy until it started shutting itself off. I exchanged it for Sony x90j 50 in , so glad I did. The Sony cost more but it is worth every penny. The picture quality was amazing right out of the box. It was easy to set up and sounds great. Love my new Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nana, we're glad you love our new product. With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony 50" bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    color is closest to the warm colors of a plasma tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamC,
      It's lovely to hear your positive feedback! Your satisfaction with the great colors of your Sony TV is greatly appreciated. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony tv's have a really clear picture and easy display

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToddF,
      Awesome! We're thrilled to hear you like the clear picture and easy display of our Sony TVs. We always strive to deliver the best quality and features with our products. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Absolutely awesome!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clearest picture I’ve ever saw. Quality quality quality!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice Trey5873! We are glad to hear that you are happy with the picture quality of your new TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US