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Customer Ratings & Reviews

Your price for this item is $321.99
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The comparable value price is $699.99

Customer reviews

Rating 4.6 out of 5 stars with 1467 reviews

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Rating by feature

  • Picture Quality

    Rating 3.8 out of 5 stars

  • Sound Quality

    Rating 4.0 out of 5 stars

  • Brightness

    Rating 4.0 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers praise the 50" Class - LED - X690E Series - 2160p - Smart - 4K UHD TV with HDR for its exceptional picture quality, reasonable price, and easy setup. Many users are particularly impressed with the TV's stunning picture and clarity, while others appreciate the brand reputation of Sony. However, some customers have expressed concerns about the limited app support, lack of HDR, and issues with the remote control, color, and refresh rate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 1,467 reviews
  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Great Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A present for my son and he was impressed with the crisp color!

    I would recommend this to a friend
  • Pros mentioned:
    Price

    Rated 4 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv i bought was a very good 4k tv for a really low price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice TV. Just what I expected

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV cam on time and packaged very well. Beautiful picture.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    my 1st large screen tv. I love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought a Sony 50 inch large screen tv. This is the 1st large screen tv i have. I like the picture quality and ease to use all the features. Easy install and set up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV, great deal

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is excellent, clean with good detail in dark/shadow areas. Sound is good. The remote is very good, the setup was a breeze and the menus are easily navigated.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV is an excellent buy for the price. It is an easy set up, and the remote control makes sense. The picture is outstanding and even the TV sound isn't bad.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 4K HDR

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This has been the best tv I’ve bought yet. The setup is easy very light. Box is packed real well. The picture is wonderful like I can see the fine details in the shows

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great picture quality for a lower end Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was worried that the picture quality wouldn't be good enough to accurately display 4K content from my 4K Apple TV but I was pleasantly surprised at how good the results were. The settings adjustments feel limited but the standard starting points seem acceptable in most cases. It's not as bright of a picture as I'd hoped but it's hard to argue with the price for a Sony TV this size in 4K with HDR. It far exceeds the quality of both the 4K TCL TV this set replaced and my previous Insignia 4K TV.

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    Love it!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV that I have ever owned. I got it on sale and with a 12 month interest free credit deal through Best Buy. The features are amazing.

    I would recommend this to a friend
  • Pros mentioned:
    4k, Picture quality

    Rated 4 out of 5 stars

    Great product for a great price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You can't go wrong with Sony TVs, but this one is a steal. The picture looks great and for this price, it's one of the best 4K TVs you can buy. It's not loaded with special features, but it's a quality TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great price for 4k

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv for the price and excellent picture quality

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super Quality TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I needed a television with the "old school" analog inputs (RCA type) to service my grandkid's assorted media devices. This television has all the HD inputs as well as a good assortment of the older type inputs. Also, the overall quality of picture, sound, and menu options suits my needs well beyond what I expected. I will be adding a soundbar and subwoofer (grandkid's request) soon to complete "their needs"! But, in between their visits oi Nana & Papa's house, we'll be enjoying a super television. I am very pleased with our purchase and the excellent assistance during the purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Amazing 4k sony for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV on a black Friday price... It replaced my older 40" Sony in my bedroom, I thought it would be too big, it being a 50" and all, but it's perfect. The 4k programs I stream off Netflix look amazing. The sound is good, it gets nice and loud, and I rarely turn it up past 20... The only downside I could say after having this for over a month... The sound is good, but there's no bass, so if you're looking to jam or hear deep movie explosions, get a sound bar and good sub woofer. Also I'm not 100% how HDR, this TV is... My guess is while it may be technically an HDR TV.. It's probably on the lower end.. So if that is a big deal for you.. Might want to go for a higher model.. Other than that.. Great TV! Thanks Sony.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Sony Quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've bought several Sony TVs. This one matched my expectations in picture quality. I very thin, light weight. So it's easy to relocate if I need to,

    I would recommend this to a friend
  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    Sony 50" LED Smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new Sony 50" TV. It was easy to set up and navigate. The color and contrast is more than I expected. For the money I couldn't have bought a better TV

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV as its reputation.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pictures are so clear but sound is not good at all.

    I would recommend this to a friend
  • Pros mentioned:
    4k, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this on sale and am more than happy with it. Picture is stunning, much better than a more expensive 4k Vizio I bought last year. Best 4k TV I've purchased.

    I would recommend this to a friend
  • Pros mentioned:
    Price

    Rated 4 out of 5 stars

    Great bargain 4K TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price! Would definitely recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Great picture, easy to set up

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV was easy to set up and able to watch in 15 min. Picture quality is very good and controls pretty easy in line with other Sony tvs. Main concern and reason for only 4 stars is sound---pretty tinny.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 4 out of 5 stars

    Awesome for kids

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent for beginners. Plus it was cheap on sale

    I would recommend this to a friend