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Customer Ratings & Reviews

Your price for this item is $914.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.5 out of 5 stars with 731 reviews

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Rating by feature

  • Value

    Rating 3.0 out of 5 stars

  • Quality

    Rating 3.6 out of 5 stars

  • Ease of Use

    Rating 3.5 out of 5 stars

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91%would recommend to a friend

Customers are saying

Customers recognize the 55" Class 4K Ultra HD TV's exceptional picture quality, vibrant colors, and ease of use. Many appreciate the 3D capabilities and the effective upscaling of lower-resolution content. However, some users find the remote control somewhat difficult to use, and a few have noted concerns about input lag for gaming. While some consider the price point high, the overall positive feedback highlights the TV's strong performance in key areas.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 37 Showing 721-731 of 731 reviews
  • Rated 5 out of 5 stars

    Great picture

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our Sony TV provides a great picture for sports but is equally great for watching movies!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Technical Quality Good, Customer Service Terrible

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After I finally got the TV working, the picture is actually very good but it took hours to get it working. The instructions that come with the TV are poor. Calling Sony was a nightmare. Their representatives seemed to just be reading the poor instructions out of the manual and had no idea how to solve problems other than reading the information I already had. I ended up calling three times and each time I had great difficulty understanding the representative due to their strong accents. I went to my Best Buy store and the people there tried to help but weren't familiar enough with the product to solve the problems I am still experiencing such as where on the back of the TV to insert the screws to wall mount the TV or to pair the TV with my iPhone using bluetooth. I would return the TV except the logistics of returning it are so difficult with the large size of the item.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, moored627, We are sorry to hear your experience. You can contact us at [email protected] and include all information such as model/serial no, address, phone number and the issue/s with the unit. We will review your case. Regards, Vincent sony_US

  • Rated 5 out of 5 stars

    Sony XBR-55X930D

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, with all the bells an whistles A ++

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Stay Far Far Away!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this model back in June of 2016. Just a few short days before the manufacturer's warranty was set to expire, the tv completely dies. No power, no lights...nothing. After doing some research, it is quite clear that there is a known power board issue with this model that Sony has yet to acknowledge nor take responsibility for. Many forums are flooded with people complaining of this very issue. They should really do the right thing and recall this model before this issue happens to others. The warranty process to rectify this is painful. I've had two appointments so far with multiple components replaced, but still no working television. Geek Squad has been great to deal with so far (tech has been a pleasure), but the time has come to pronounce this thing dead. Do yourself a favor and look at a different model.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    awful Sony XBR-55X930D

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is very good, but the tv is very slow. It takes 4 seconds for the channel to change. You have to point the antiquated remote directly at the tv for it to work. Sometimes the inputs do not work; will not change inputs, it has several of the same inputs. I have a fire stick and there is an input for it and two other hdmi 1. when you click onto hdmi with the fire stick it sometimes switches you to plain hdmi 1 or hdmi 1 for the dvd. There foreign support personnel is extremely difficult to understand. I just keep unplugging the tv and plugging it back in. If the Samsung I returned was a 120 hertz instead of 60 hertz advertised as 120 motion rate to confuse you, I would have purchase the 120 hertz Samsung. I would have been better off.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Chico, That is definitely not the news we like to hear. Make sure the software of the TV is updated by downloading and installing the latest version: https://us.en.kb.sony.com/app/answers/detail/a_id/40952/. Sony takes into consideration all feedback to improve the performance and quality of our products and services. We're always looking to make Sony better. We will forward your information to the proper department. -Vincent sony_US

  • Rated 1 out of 5 stars

    Save your money

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought the TV December 29 and by February 10th it was a very large paperweight. Sony customer service has been terrible and really not of assistance. First suggestion - wait 30 days for a new power supply to be delivered. Power supply delivered, doesn't work. Next suggestion wait five business days for someone to call you to make an appointment to come see the tv. They fed us a line that they had remotely diagnosed tv, which is quite interesting as it has no power and is not connected to the internet. Not helpful at all and little in the way of problem resolution. I would strongly suggest buying any other brand as this level of customer service is not what I'd expect from an electronics company struggling to stay relevant.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brian, we regret that the TV failed your expectation. Sony takes into consideration all feedback to improve the performance and quality of our products and services. We will pass this to the proper department. We appreciate your time sharing this feedback. Thanks! ~Erin sony_US

  • Rated 1 out of 5 stars

    Something that every tv owner hates to get

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i bought this TV because cause i like Sony TVs. I never had any problems with their TVs in the past until now. Dead pixel clear as day in the corner of the screen. Now keep in mind 4K has lots of pixels on the screen so its hard to see but i saw it when i put my face to the screen. When i pay this much for a TV i expect to get every pixel on the screen. So next day i exchange it for a new one same model and hooked it up and this one had a couple dead pixels in the corner AGAIN. I will not buy anymore Sony TVs any more i am sticking with Samsung. The only Sony products i will have is PlayStation and their Blu-Ray players

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Evan, We are sorry for what happen here and we feel your disappointments and frustrations. If you need further assistance, you may contact us at [email protected]. We will also forward your information to the proper department. Thank you for your feedback. -Vincent sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    TV broke after 2 1/2 years

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like the picture on this TV but something that breaks after 2 1/2 years is a piece of junk as far as I'm concerned.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    No Screws

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So I get my TV delivered today and go about assembling the stand. OOOps no screws. Sony is beyond hopeless with their support 7-10 days before I get the screws because they have to verify my purchase and Best Buy was no help at all. SONY WILL NOT OVERNIGHT THE SCREWS TO ME!!!!So I have $1600 TV i can't use. I am really unhappy with Sony since I have purchased Sony TVs since 1978. And I never buy anything from Worst sorry Best Buy again.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dave2002ti, Thanks for bringing this to our attention. We will forward your information to the proper department. You may also contact us at socialsupport@am.sony.com with your Event ID. We'll review your case. Thank you for your feedback. -Vincent sony_US

  • Rated 1 out of 5 stars

    TERRIBLE TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Rebooted over and over DAY ONE. Then started some nonsense of a red light blinking.. over and over.. PAIN in the neck to get home as it's a large TV, now I am forced to deal with getting it back.. NEVER EVER Bother with these high priced JUNK TV's.. I hard reset 3 times, per the STUPID manuals advice.. oh did I mention, there is basically no manual.. CHARMING.. can you tell I am unhappy?

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    First Year Great, then more and more dead pixels.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Dead pixels within a 1.5 years of use. Sony’s repair cost more than the original purchase of the TV. Software updates were always slow to arrive compared to other brands. Overall, a big general disappointment.

    No, I would not recommend this to a friend