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Customer Ratings & Reviews

  • Front. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 20. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 21. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 22. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 23. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 24. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 25. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 27. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 28. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 30. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • A TV that's smart in a different way - at the Best Buy Lab video 0 minutes 53 seconds
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony - What is BRAVIA XR? video 0 minutes 46 seconds
  • Sony - A90J Product Feature Overview video 1 minutes 53 seconds
  • Sony - A90J Design Overview video 0 minutes 15 seconds
  • Sony - Google TV Beyond Overview video 0 minutes 30 seconds
  • Sony - Cognitive XR Processing Overview video 1 minutes 22 seconds
  • Sony BRAVIA XR TVs Great for Gaming video 1 minutes 36 seconds
  • Safely Unbox Your Sony TV video 2 minutes 58 seconds
  • Sony - A90J - 360 View video 0 minutes 39 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds

Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV

Model:
XR55A90J
SKU:
6450479
Your price for this item is $979.99
Clearance
The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 656 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 656 reviews
  • Pros mentioned:
    Picture quality

    Amazing TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for my PlayStation five, colors are rich and deep. Worth every penny I spent, 10/10 highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tristan, We are happy that you were amazed with your new Sony BRAVIA 4K smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Great TV XRA90J OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is the best TV I have ever owned the picture is fantastic and even the sound without a soundbar it sounds really good .The picture out of the box is really great even in my bright room with windows and it was easy to set up OLED is the way to go .I did try the LG C1 also nice TV but it just would not play nice with the earc HDMI with my Bose 900 soundbar and this TV connected and stayed connected and also found the everything I had connected with no problems ..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Billk, Wow! Thanks for sharing your superb experience so far with your new 55" A90J OLED 4K TV. You definitely made the right choice! We're thrilled to hear you feel the Master Series A90J is the best TV that you've owned and you're very amazed with its exceptional picture quality out of the box and impressive performance. At Sony we strive to put forward the best possible products for our customers. You’re now able to enjoy immersive, engaging cinematic experience in your home. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you choosing Sony and for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Excellent TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. Image looks spectacular. Also it has a really good sound.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunning picture! Love the Google platform for my apps. Would recommend this tv to anyone. Can’t go wrong with Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Adam, We are glad that you like the picture quality and Google OS of your Sony BRAVIA smart TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Best tv you can buy.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely stunning qaulity, and picture. Amazing build qaulity and great in dark or bright rooms.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gbarn, Perfect! We're very happy to hear you like the stunning picture and built quality of your Sony A90J.
      The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Great TV!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV! Would def recommend if you’re looking for an upgrade! Dolby vision on this is crazy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jasen, We are glad to hear that. You chose the best TV brand. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony TV, Soundbar & subwoofer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like the picture and sound. I do wonder if I should have gotten a 300 watt subwoofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LPLII, We are thrilled to hear that you really like the picture and sound quality of your new Sony BRAVIA smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture, so vivid and just having a blast playing video games on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IsaelD, That's great! You definitely made the right choice with this TV. We're thrilled to hear you love the outstanding 4K HDR picture quality and you are having an enjoyable watching and gaming experience with your MASTER Series A90J 4K OLED TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Awesome TV!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worth every penny. Great for movies and playing videos games.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinS, We are glad that you now have a great smart TV for movies and playing games. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    No OLED like like this til now

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    OLED has always been all upside and one bad side, that being brightness. A90J fixes that issue. This is the best TV to date to pair with a PS5, and it has incredible specular highlight detail. Overall brightness is phenomenal, motion is fantastic and there’s nothing I’d recommend in its place.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Xavier, thank you for the 5-star rating! We're glad to hear you like the brightness level, incredible detail, and it works perfectly with a PS5. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Beautiful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase. I love the high end quality of this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizaG, We are happy that you like the quality of your Sony BRAVIA 4K smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Best Tv Ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Tv Ever. I have to say, the clarity is just amazing. Great menu.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeeTee, That's awesome! We are glad that your new Sony BRAVIA is the best TV ever for you. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality! Very happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AmykW, We are glad that you are very happy with your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia Oled

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'M bery happy whit my Tv ,Sony bravia oled, looks Amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlfredoS,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Amazing A90J

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and hooks up to PS5 perfectly. I love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JRPS5SonyA90J,
      Awesome! We're glad to hear you love the amazing picture quality and how the A90J TV works perfectly with PlayStation5. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! = Kris Sony_US

  • Pros mentioned:
    Picture quality

    Supreme picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is incredible makes the games come to life

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Djbb,
      Awesome! We're glad to hear your enjoyable viewing and gaming experience with your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY! - Kris Sony_US

  • Best tv ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I’ve ever owned. Got this baby open box. It wasn’t even fully opened. His loss. My gain. Top of the line right here

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi James,

      Thank you for the purchase and we're glad to hear that you like your new Sony television. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Flawless victory in a TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv is absolutely perfect. I will never go back to LED/LCD again. I use it for my PS5/Series X Google Tv / Amazon Video I also have cable hooked to it and it does a great job of upscaling the picture watching cable tv. 4K Blu-ray's insane feeling like you are in the movie theater. That’s just the picture. When it comes to the Sound now you will be blown away the sound is so good forget about that sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi William, That's cool! Thank you for this out of this world and detailed review of your A90J. We are thrilled to hear you love all of the features and capabilities especially the outstanding picture and sound quality, very good upscaling performance, and it works great with your devices. Good to know you're having an enjoyable watching and gaming experience with this incredible A90J OLED 4K Ultra HD Smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. The Acoustic Surface Audio+ technology in this TV is the best it has ever been with Dolby Atmos supported. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Thank you so much for purchasing our 55" A90J and for choosing Sony! Have a wonderful day! -Jess Sony_US

  • My Dream TV - The Sony Bravia XR Has Let Me Down!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was my dream TV. I've waited 2 years for it to go on sale. I'm a Sonyafile... all my equipment is Sony, huge fan. Their products last forever, rarely if ever, do they need repair. After extensive reseach, I ordered this Sony Bravia top of the line TV when on sale... and have to say, I'm very disappointed so far. I know OLED means blacker blacks but no matter how many adjustments I make, it's just always too dark. My 2012 1080P Sony had a better picture. I called Best Buy 3 weeks after purchase for help. The BB guy basically said, sorry, too bad, too late, you didn't buy the 2 year plan. We can't help you now. And he had attitude about it as well. The best thing I can say so far is that the delivery guys were very nice. I guess I'll call Sony to send someone out to adjust colors or to replace. It is under a one year warranty with them.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mimi,

      We regret to hear that you are having a display issue with your Sony BRAVIA TV. This is definitely not the customer experience we want you to have. If the screen is still blacker even when adjusting the picture settings, we can perform a factory reset to fully isolate the issue: https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-01_03.html.

      We take all user input seriously and will make sure your comments reach the appropriate person. If you are still having the same issue, you can email us at [email protected] with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Gaming masterpiece

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ridiculously nice TV this far. I primarily bought it for PS5 and the HDMI 2.1 capabilities. Picture is amazing, refresh rate for gaming isn’t quite as good as a high-end gaming monitor but it is noticeably better than my 5-year old TV that I replaced. I love it so far!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVSpeakersNotLoudEnough,

      Awesome! We are really thrilled to hear you are happy and satisfied with the improved picture quality and amazing features of your new 65" A9J! The A9J is our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™️ for unparalleled brightness and pure blacks.

      Thank you so much for the 5 Star rating and for choosing Sony!
      -David Sony_US

Page 2, Showing 21-40 of 656 reviews
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