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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 657 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV in my lifetime. Excellent picture! I am consider to purchase another similar TV but larger size 65" soon.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hispanic, we're glad you like the picture quality of our product. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My second A90J! Best TV on the market IMO! They have a new model this year, making this an even better deal!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Firf, we're glad you like our product! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just a Stunning Product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just a great and beautiful picture. It's so clear it's like you are right there with the characters in the movie.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Scotty, That's awesome. We are glad to hear about your experience with your new Bravia TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for your purchase. Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very happy with product. picture is the best i have ever seen. I have wanted a SONY TV for more years than I can remember and finally got one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Helli Kaploe69, Thank you for sharing your experience with your Sony BRAVIA. We are glad that you are very happy with the unit and it has the best picture for you. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best tv I have ever owned hands down. The picture is amazing along with the sound. If you have the money buy this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, Wow! We're thrilled to hear that you feel the A90H is the best TV that you've owned. Good to know you're enjoying the amazing picture and sound quality of your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia XR 55”

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vibrant colors and really nice speakers. Clear picture, very crisp. Great for gaming!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyPony, Awesome! We're glad to hear you appreciate the amazing picture quality, great sound, and smooth gaming experience with your new A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.
      Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony, the Best choice

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture nothing better for me than a Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dJones, We are glad that you like the picture quality of your new Sony BRAVIA OLED TV. You chose the best TV brand. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    True to life.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extraordinarily good color, flesh tones in particular. Of course, the sharpness and true black of this display type as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UWSviewer,

      Amazing! We're glad that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy this TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The fact that the sound is projected from the screen makes watching and listening even more enjoyable. Colors are crisp

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CaptainSpaulding, We are glad that you are enjoying your new Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Perfect picture quality. The TV just works with everything. I suspect I will be using it a long time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI QuestToBeTheBest. Awesome! We're thrilled to hear that you love the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR OLED A90J

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great. Great picture and sound. Only thing is Google smart tv is not currently working with Apple TV + pending a software update.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JACE, thanks for sharing your feedback. We're glad that you like the picture and sound quality of your TV. We're also sorry if you're having an issue with Apple TV+. We'd love to help you troubleshoot the problem and turn this into a better experience. In the meantime, please try following the steps below.

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-55a90j/articles/00260396

      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Sony.com Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A90J


      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Erin Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good resolution and vibrant colors, all apps available through Google play store. Voice command awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mitch,

      Great! We're glad that you like the picture quality, supported apps, and voice function of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture, great video adjustment options, and love the simplicity of the menu structure.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Opie, That's awesome! Thanks for the 5-star rating! We're truly delighted to hear you are very amazed with its incredible 4K HDR picture, and you like the various settings available for picture adjustment, and Google TV interface. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Superb 55

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Life like picture with superior definition! Definitely worth the money! If you want to top end tv this is the one to buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bobby, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Brooklyn

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome awesome T.V. the picture quality is ridiculously crispy & liquid crystal clear I’m saving my money to get the 83 inch A 90 -J .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BedstuyBrooklyn, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Money well spent quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All the reviews stated that this was a benchmark for OLED TVs in 2021 they were correct worth the money

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jamesjjr, We are glad to hear that. You chose the best TV brand. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent product

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product in workmanship and performance. Stunning 4K visuals. Above my expectations in audio.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tito, Choosing this TV will definitely be worth it! Thank you for choosing and purchasing Sony A90J OLED TV. We are happy to hear your purchase went well and you appreciate the superb picture quality and overall performance of the unit. We're very thrilled to know that it exceeded your expectations when it comes to sound quality. At Sony we strive to put forward the best possible products for our customers. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thanks for leaving us such a wonderful review with your 55" A90J! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv, great sound and picture. We are using it with antenna and also have it hard wired to the internet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Robert, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA OLED TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony A90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far the best television I’ve ever purchased. Looks great works great and is user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JCofWFU, We are glad to know that your new Sony OLED TV is the best TV you have ever purchased. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture, very high quality viewing. Much better than A9 master series. Worth every penny!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Goodguy, Awesome! We're very grateful for this positive feedback on this BRAVIA XR MASTER Series A90J. With this TV, you can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Thank you for choosing Sony! Jay Sony_US