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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 657 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony A90j

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is a Beast highly recommended if u are in the market for Elite Picture Quality from a tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Macmane, That's awesome! Good to know you appreciate the excellent picture quality of your new A90J OLED 4K TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for the commendation and for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent!

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV! The picture and sound are excellent! It is a quality TV. I would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello FlexNJ, We are thrilled that you love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 4K TVs are the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best Smart TV I have ever owned! Great Picture streams great and even blue rays look great on it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GrootVaderDutch, Perfect! We're glad you love the 55 inch A90J Series OLED TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth getting

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s clearer, more pixels than the a80j way way clearer it’s a Best Buy worth the income that I put in

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DCsWatch, Thanks for sharing your experience. We're glad that you like the picture quality of the TV. This MASTER Series OLED TV uses cognitive processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for your awesome feedback and offering a fantastic rating on the product! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great TV. definitely upgrade, the interface/menus seems a little slow at times, but the picture is crisp.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Danolan, We are glad that you like the picture quality of your new Sony BRAVIA A90J OLED TV. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. To improve the performance of your TV, please make sure to perform a software update. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    A+ 90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Unbelievable display. The colors are bright and vibrant, and the black contrast is insane. Definitely worth every penny

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff, Awesome! We're glad that you appreciate the picture quality of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Sony TV Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The purchase of my new SonyXR55A90J is one of my best decisions. The in-store purchase at Best Buy was incredible. The store sales person Bill Seivert was amazing. He explained the features of each TV we were interested in. Demonstrated features of the TV and explained the Purchase and delivery process. The Sony TVs are pricey but worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarS, we're glad you like our newest product. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Setup

    Rated 4 out of 5 stars

    Great picture and sound.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV easy to set up except for Apple TV+ app. Need to accept all the Google data sharing for it to work. Also bought a Visio at the same time with the Google TV OS and so such issue. Go figure.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkJ,

      We're so glad you like the ease of setup, incredible picture and sound of your MASTER Series A90J OLED TV. We're sorry to learn you're having hard time logging into Apple TV app on your TV. To use the Apple TV app, AirPlay, and HomeKit, you will need to enable the Sony Smart TV services via the BRAVIA TV Privacy Policy. Follow the steps from this link to resolve the issue: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-55a90j/articles/00260396

      This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Google TV brings together movies, shows, live TV, and more from across your apps and subscriptions and organizes them just for you. Discover new things to watch with recommendations based on your viewing history and subscriptions. Use Google Assistant to find movies and shows, answer questions, control smart home devices, and more. And with the Google TV app, you can watch it anywhere, anytime.

      Notes:
      To use the full functionality of the TV, logging in to a Google Account is needed.

      Thank you for sharing your feedback and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best of the Best...

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love the picture in our new TV. We are so happy that we don't need a sound bar with this model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SJTS, We are glad that you love your new Sony BRAVIA 4K TV. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. You chose the best brand! Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and sound highly recommend this tv if you have a big budget

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello a90j, We are thrilled to hear that you like the picture and sound quality of your new Sony Bravia LED TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv I’ve ever purchased. I'm planning on purchasing another one it’s that good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Gopherhockey82, We are glad to hear your new Sony BRAVIA 4K smart Google TV is the best TV you have ever purchase. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR-55 a90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV! Delivery and setup was quick and easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FabulousTV,
      Thank you for sharing your great experience with us! We're glad you like your new A90J TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony--55" Bravia XR OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 55"Bravia XR OLED tv was the best I have seen in awhile. It is everything I could ask for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FireCaptain, We are thrilled to know that your new Sony Bravia OLED TV is the best you have ever seen. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Picture perfect

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV thus far! It’s picture perfect and has decent sound without sound system. I wish the system was truly voice-controlled but you need to hold remote control microphone button to use voice activation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NewBedroomTV, We are glad to know that you love your new Sony BRAVIA 4K smart Google TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Your A90J has a built-in micrphone. You can use this feature by tuning on the mic switch then pressing the Assis button on the supplied remote. For more details, check out this link: https://www.sony.com/electronics/support/res/manuals/5024/db65e7deb459f2b1a68be2aa09d4584c/50245401M.pdf (pg 8).

      Should you need further assistance, you can email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV!! With Beautiful Bright colors!! It fits well on my new stand

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Weight, We are glad you like the picture quality of your new Sony OLED TV. You can enjoy breathtaking contrast on our best-ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is perfect for our living area. The picture is so sharp and clear. We love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mary, we're glad you love your new TV! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR A90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. Able to use streaming services easily.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi James, We are glad that you like the picture quality of your new Sony Bravia OLED TV as well as its streaming capabilities. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Retired educator

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with the quality of the picture! Geek Squad was very professional as well!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TrackCoach, That's good to hear. We are happy that you are very pleased with the picture quality of your new Sony TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Rated 3 out of 5 stars

    Great Flatscreen Lousy Hard -Copy User Guides

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good flatscreen, but for this much money, Sony could have provided a hard copy of detailed user manuals and guides for the set and remote. It's annoying to have to go online and print them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterH, Thanks for sharing your feedback and we are sorry to hear about your concern. To have a physical copy of manuals, you can also purchase from the True Manuals web site: https://www.truemanuals.com/search?model_name=XR55A90J. We take all user input seriously and will make sure your comments reach the appropriate person. Despite your concern, it's nice to hear that for you, your BRAVIA A90J is still a very good TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great customer service on sale of product! Delivery not great. TV fantastic picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SpKP, We're glad that you appreciate the picture and sound of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US