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Customer Ratings & Reviews

Your price for this item is $979.99
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Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 657 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy setup. Outstanding picture. Easy purchase and delivery with Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happyresults, That's awesome! Good to know you had such a wonderful shopping experience and we're very happy to hear you like the ease of setup and outstanding picture quality of your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Use Sony TV as picture Frame for photos

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like it. I wanted a TV to view my photographs like a picture on the wall and that works fine. I found a "photo gallery" app. It was easy to install and it pics up picture from a USB drive I connected to my WiFi router to have access from every device to my pictures. Since Sony TVs are Android based there are many apps available, better than other brand TVs with proprietary OS and app stores.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Waltn,Perfect! We're glad to hear that you're satisfied with the TV. This TV truly served a purpose for you. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55A9J

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A fine OLED TV. Picture and colors are great. Stand has 2 positions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi azphl, Great! We're very pleased to hear you like the great picture quality and supplied TV stand of your new Sony A90J! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv - the quality is phenomenal. Very happy with purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Linnaea, Congratulations on your new Sony A90J! Good to know you're having a great time with your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.
      Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Amazing Oled Tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color depth, bright contrast screen. worth every penny

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Francisco, We are happy to hear you are enjoying the picture quality BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The clearest picture and colors on an OLED to date. The best in the industry.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric, That's awesome! We are glad that you like the picture quality of your new SOny BRAVIA OLED TV. You chose the best TV brand. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV by far, great price.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV! Got at a great price for the quality of the picture and processing power.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amazing, Awesome! We're very pleased to hear you like the new Cognitive Processor XR and excellent picture quality of your new Sony TV. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great color and depth

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic color and depth, especially noticeable was Attenbough wildlife shows.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Brent, That's awesome! We are glad that you like the picture quality of your Sony BRAVIA 4K TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product, clear picture and bright colors I recommend it !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErikT, We are glad that you like the picture quality of your new Sony BRAVIA OLED TV. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv picture quality is crazy would recommend to anybody

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joejoedoesit, You chose the TV brand. You can enjoy breathtaking contrast on our best-ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thank you for choosing Sony. Vincent Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    nice smart TV to have

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great smart TV, easy to set up. nice look and super good quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello bbj61820, We are thrilled to hear that you like the the great picture and easy setup for your new BRAVIA OLED 4K TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A90j

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing pictures Great for watching movies and playing video games

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi A90j, Thank you for the 5-star rating! We're very happy to hear you're enjoying the amazing picture quality, especially when watching movies and playing video games. The A90J is powered by our Cognitive Processor XR which cross-analyzes data, enhancing pictures in the same way that the human eye focuses on real-life color and depth. And with hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Also, our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv ever

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is incredible. Beautiful picture and super thin

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dwood,

      Awesome! We're glad that you like the picture quality and design of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv!!! Great picture. I will recommend this tv to everyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fabian770, That's awesome! We're really glad you're happy and satisfied with the amazing picture quality and features of your new BRAVIA XR MASTER Series A90J OLED TV. We appreciate the recommendation. Our best ever OLED TV, powered by the revolutionary Cognitive Processor XR for unparalleled brightness and pure blacks in an immersive Seamless Edge design. You'll enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thank you so much for your purchase and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    the best ever

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this tv is great , the best true color to date. every day is look at it and say wow.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bubba, Awesome! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture and sound.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound. Would highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello tmtn54, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA OLED TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The OLED has a great picture. This is our 3rd and we have not been disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MariashopNJ, Thank you for purchasing the Sony A90J! We're glad you like the great picture quality of your OLED TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. We really appreciate you being a loyal Sony customer and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and great speakers , I would recommend this tv to anyone!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Werner, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA LED TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv. Installation by the geek squad mad it so easy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyTvcustomer, You've made an excellent choice! We're glad to hear that the installation was quick and easy. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BEST Sony ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic. I only buy Sony tvs. This is by far the best picture ever.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OnlyaSony, We're pleased toa hear that you like the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US