Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

  • Front. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 20. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 21. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 22. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 23. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 24. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 25. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 27. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 28. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 30. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • A TV that's smart in a different way - at the Best Buy Lab video 0 minutes 53 seconds
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony - What is BRAVIA XR? video 0 minutes 46 seconds
  • Sony - A90J Product Feature Overview video 1 minutes 53 seconds
  • Sony - A90J Design Overview video 0 minutes 15 seconds
  • Sony - Google TV Beyond Overview video 0 minutes 30 seconds
  • Sony - Cognitive XR Processing Overview video 1 minutes 22 seconds
  • Sony BRAVIA XR TVs Great for Gaming video 1 minutes 36 seconds
  • Safely Unbox Your Sony TV video 2 minutes 58 seconds
  • Sony - A90J - 360 View video 0 minutes 39 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds

Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV

Model:
XR55A90J
SKU:
6450479
Highly rated by customers for:
Your price for this item is $979.99
Clearance
The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 28 Showing 541-560 of 657 reviews
  • Pros mentioned:
    Picture quality

    WON'T DISAPPOINT

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LITTLE EXPENSIVE BUT EXCELLENT PICTURE. VERY HAPPY WITH PURCHASE.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SUPERNAUT69,

      Thank you for the 5-star rating! We're glad you're happy with the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Sony TV

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the new Sony TV for the office. Color and sound are fantastic

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Susan, Awesome! Glad to hear that you are happy with the A90J TV! Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. -Carl Sony_US

  • Pros mentioned:
    Picture quality

    55 inch Sony Bravia X-ray a90j

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv. Beautiful picture. Nicest tv that I have bought so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Darrell, We're glad that you appreciate the beautiful picture of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Jay Sony_US

  • DO NOT BUY lasted 2 years Sony will not fix

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After 2 years the power supply went bad. Sony customer support said I will have to fix on my own. My last TV a Samsung was still going strong after 10 years. do your research and you’ll find that this is not an uncommon problem with Sony products I will never buy anything from them again.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very good tv amazing picture and sound and excellent price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi nodisplay,
      Awesome! We're glad to hear you are enjoying the incredible picture and sound with your new TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Your continued support means so much to us. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Television set the picture quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wadwal, Amazing! We're happy to hear that you love the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Ike

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, picture, sound, it does not get any better than this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, We're glad that you appreciate the picture and sound of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    55-in Sony TV OLED

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is a great picture and sound a little expensive but worth it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samsung, We're glad that you appreciate the picture and sound quality of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. More features than I will ever use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Marty, That's good to hear. We are glad you like the picture quality and features of your new Sony BRAVIA 4K TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Awesome

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture. Looks amazing for the next gen consoles.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HFla, we're glad you are enjoying the picture quality of our product. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    oleg

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the picture is absolutely incredible, sound is awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello cantgetit, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA LED TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Best TV ever!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Well worth the money. The sound and picture are incredible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terra42, We're glad that you appreciate the picture and sound quality of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Amazing picture for 2021. Would recommend this

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bestbuy, That's great! We are glad you like your new Sony BRAVIA TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony 55" Class Bravia XR A90J

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony 55" Class Bravia XR A90J has a beautiful picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mary, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality, even better sound. Worth the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoNoNO, Awesome! We're glad that you appreciate the picture and sound quality of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We Love the size and the picture quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonyoled, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Television

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Television and the picture is great for an OLED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michael, We're glad that you appreciate the picture quality of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Jay Sony_US

  • Gamers delight but definitely $$$

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a control freaks dream, you can adjust everything. A must for gamers looking to replay old games, my og Playstation never looked better. Not just a simple game mode like most other sets. If $$ isn't really an issue and you are a gamer you need to check this set out.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DKII, Thanks for sharing your feedback and we are happy you are having a great time playing games with your new Sony TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Popstar

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome all around quality just wish dtv offered more 4k channels

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Coolbeans, thank you so much for the 5 Star review! We are really thrilled to hear you are happy and satisfied with the overall performance and quality of your new A90J BRAVIA XR MASTER Series OLED 4K Ultra HD Google TV! We appreciate your input, and we will surely take note of it as we always strive to make this a better experience. The A9J is our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™ for unparalleled brightness and pure blacks.

      Thank you so much for purchasing our A90J and for choosing Sony!

      - Romeo Sony_US

  • Sony tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Installation crew wad great they did a wonderful job installing and explaining how the TV works...Very Satisfied ..So happy I bought another one for my bedroom..Same installers came and did another fantastic job....

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Macisaac, You've made a great choice! Good to know you had such an amazing customer service experience. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Sam Sony_US

Page 28, Showing 541-560 of 657 reviews
Sign in or Create Account

Get the latest deals and more.

Best Buy appLearn more
Share on YouTubeShare on InstagramShare on TikTokShare on FacebookShare on PinterestShare on X
Best Buy Canada
AccessibilityTerms & ConditionsPrivacyInterest-Based AdsState Privacy RightsHealth Data PrivacyDo Not Sell/Share My Personal InformationLimit Use of My Sensitive Personal InformationTargeted Advertising Opt OutCA Supply Chain Transparency Act
In-store pricing may vary. Prices and offers are subject to change. © 2025 Best Buy. All rights reserved. BEST BUY, the BEST BUY logo, the tag design, and MY BEST BUY are trademarks of Best Buy and its affiliated companies.