Customer Ratings & Reviews
- Model:
- XR55A90J
- SKU:
- 6450479
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.
This summary was generated by AI based on customer reviews.
not a fan
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.had the tv for 3 weeks and the screen went black, worked great until then, also didn't work well with my Samsung sound bar I now have a LG and so far so good, its a real hassle taking a 55 inch back and forth to the store. and the LG works great with my Samsung sound bar.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Chuck,
We're sorry that we were unable to resolve your issue with the TV set and hope you will still consider Sony for future purchases.
Sincerely,
Vincent
Very Happy
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I did quite a bit of research before deciding to purchase this TV. I am very pleased with it. This was my 'Birthday' gift to myself since I did not see this as a waste of money because I am an avid movie and TV lover.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ANBH, You've made the right choice! We're thrilled to hear you're enjoying your new A90J and this TV will definitely improve your movie viewing experience. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Sam
Bravia OLED A9 series
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing tv with impressive white and black colors. Definitely would buy over other OLEDs. The native leg mounts in the open position take up a lot of space. Would be nice if they had more than 2 options.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GasElectricStove, We appreciate your input regarding the table top stand of the TV. Unfortunately, the three-way multi-position stand is only available on the 83-inches model (55-in and 65-in models include two-way stand).
The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay
UPDATING TO THE 21ST CENTURY FOR OUR HOME THEATRE
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Advice from Brendan was excellent as he gave options as to TV and speaker placement and what type of speakers/speaker bar would work as we are redoing our entertainment system. Also helped get whole house sound
I would recommend this to a friendBrand response from SonyListens
Posted .Hi THEATRE, Thank you for purchasing this BRAVIA XR MASTER Series A90J. With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. This TV reproduces multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. Thank you for sharing your review! Jay
- Pros mentioned:Picture quality
ok TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I like the picture but Sony could change a few things....one is the feet and the way it sits
I would recommend this to a friendBrand response from SonyListens
Posted .Hi rkb49, Thank you for sharing your experience with your brand new Sony BRAVIA TV. Your XR55A90J supports a 2-way stand position. Check here for more details: https://www.sony.com/electronics/support/res/manuals/5024/62139047f195ff666b466cf1319dade1/50245411M.pdf. Despite your concern, we are happy that you like its picture quality. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent
Alright
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It was ok for watching tv but not really good on gaming for me
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi BigK,
We appreciate your feedback. If you connect a video game console that supports 4K 120 Hz video output, go to [Settings] — [Channels & Inputs] — [External inputs] — [HDMI signal format] and set it to [Enhanced format (4K120, 8K)] to maximize the performance of your TV and video game console. If you connect a video game console that supports VRR, set to [Enhanced format (VRR)].
Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature.
We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at socialsupport@am.sony.com.
Sincerely,
Vincent
TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great Television. The associate who explained feature/benefits was awesome. I always have great experiences with Bestbuy. Thinking I get a good price but want to support the only electronic store we have in our area.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Orthomat, We are glad to hear about your experience. It's nice to hear that you were assisted well by our local dealer. We hope you also liked your new Sony TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for choosing Sony! Vincent
Don’t hesitate Sony the one and Only
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I’m TV viewer & shopper and This is the best TV I’ve ever owned colors response refresh time the adjustments user friendly gives you the control to perfect your viewing pleasure.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Woody, We are thrilled to know that your new BRAVIA is the best TV you have ever owned. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Picture quality
sony
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.really like the picture, a little difficult to get all the apps to load
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Longor, We're glad that you like the picture quality of your new TV. We're also sorry if you're having difficulty to load the apps. This is definitelynot the experience we'd like you to have. Please soft reset the tv, hold down the power button on the remote until the restart option show up. Restart the tv, this will not erase any settings. Then try to power off the tv again to make sure the Bravia logo is gone. The tv screen should be off in standby mode. Check if the apps load smoothly after the restart.
Please ensure the TV's software is updated. It's important to keep Android TV™ or Google TV™ up to date with the latest firmware and software updates. These updates include key features, applications, bug fixes, and feature improvements.
For more information, refer to How do I perform Firmware/ Software Updates for my Android TV or Google.
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55a90j/articles/00119543
May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the A90J
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
We appreciate you and thanks again for shopping Sony!
Sincerely,
Erin
- Cons mentioned:Reliability
Don’t do it - go with LG or Samsung
||Posted . Owned for 8 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bought TV in Sept 2022. By May 2023 it was doing the red blinking light thing and won’t turn on. I called Sony support because it is under warranty. They will fix/replace. Wish I would have gone with LG instead.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ElenaC,
Thanks for reaching out to us with your concern. We regret to hear the TV is not working properly after few months of use. This is not the experience that we want you to have. This is usually not the case with our premium TVs. Your feedback is extremely important to us and is very much appreciated.
We do hope you continue to enjoy the BRAVIA XR A90J and give us another chance at bringing the theater experience to your home once you receive the brand new replacement TV.
Should you need more assistance, please feel free to email us at socialsupport@am.sony.com with the following details:
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Issue:
Sony TV Model Number:
Additional Information regarding your experience with the A90J.
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Jess
Superb OLED TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV in great condition even though it's an open box. Just a small cosmetic error with one of the back compartment covers, but otherwise works great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mike, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. Thank you for choosing Sony. Jay
High Five to Best Buy!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.First new TV in, well, a long time. Really happy with the new Sony TV (might think about adding a sound bar) and the service was GREAT! It's great to move in to the 21st century!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello FreeportMaineFans, We are glad that you are really happy with your Sony BRAVIA 4K TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent
You can never go wrong buying a Sony!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Nicest TV I've ever owned! Well worth the price; given that most people spend 90% of your time indoors. Best Buy always gives you the best & most competitive pricing!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HappyBestBuyCustomer, We are happy that your new BRAVIA is the nicest TV you have ever owned. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for your purchase. Enjoy! Vincent
Highly Recommended.
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony Bravia OLED is hard to beat. Bright and crisp picture. Blacks are true black. They don't look like shadows like some other OLEDs. I haven't found any cons to it yet.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bryan3569, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for the recommendation! Jay
Great all around TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great all around TV. The Sony TV's seems to be better color balanced out of the box then some of the other top competitors. If you like the Android TV platform this is a very good option.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi McGunderson, Thank you for the awesome review! We're glad you like the balanced colors and Android TV UI of your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Sam
Great picture
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sales representative was very knowledgeable and courteous, he gave me the best advice for the product.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mason, Amazing! Thank you for sharing such an excellent shopping experience. We are delighted to hear that you are satisfied with your purchase and you are enjoying all of the features and capabilities especially the incredible picture quality of your brand new BRAVIA XR MASTER Series A90J! We always strive to deliver the best picture and sound quality with our TVs. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thank you so much for your purchase and offering a fantastic rating on the product! -Jess
Sony A90J Master
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Arguably the best Smart Tv I've ever owned. Hands down!, 5/5 Stars. Oh yeah Bravia Core... Outstanding!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SonyA90J,
You made the right choice! Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Thanks for choosing Sony!
-Ralph
Not thrilled
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Based on all the fabulous reviews, I thought to invest in this almost 3k dollar TV. After 10 days, the power supply appeared to die on 12/24/21. What timing... Originally, I purchased Total Tech which included installation. The installation took another 2 weeks to bring the TV out and install. The techs were definitely professional and pleasant to deal with. 10 days later, the TV malfunctioned totally, no power. I called Total Tech, and the resolve was going to be weeks away for another visit. I decided to take the TV off persnally and excganged it at BestBuy on 12/24/21. The picture is nice, but nothing to rave about as other posts claim. Often, I do see a bit of graining and the picture is not too much off of a standard non OLED TV...in my opinion. As for recommending this very expensive 55in TV to a friend? Honestly, not going to do it.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Cookie, thank you for choosing and purchasing our product. We're sorry to hear what happened on your first TV. For power issues, it is recommended to checj the steps on this link to isolalte the issue:
https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-55a90j/articles/00023331
For picture quality, you cna follow this link:
https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-55a90j/articles/00032635
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the A90J
~Earl
Excellent
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful screen on this TV! This was a replacement tv for an older unit for us and this television is hands down better
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ryan, thank you for upgrading to your new Sony A90J! Were very pleased to hear you're enjoying the beautiful display of your new TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Sam
Best Buy Buyer
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV. I was looking around for another TV and compared all the name brands and this Sony TV was the best.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RobertH, Thank you for giving the product a perfect rating! You've made an excellent choice.
The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam