Customer Ratings & Reviews
- Model:
- XR55A90J
- |
- SKU:
- 6450479
Customer reviews
Rating 4.8 out of 5 stars with 657 reviews
(657 customer reviews)Rating by feature
- Picture Quality4.9
Rating 4.9 out of 5 stars
- Sound Quality4.7
Rating 4.7 out of 5 stars
- Brightness4.8
Rating 4.8 out of 5 stars
Customers are saying
Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Almost Great
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.After doing research for weeks, in 2022 I decided to buy this TV that is from 2021, but on paper this TV beats them all. Samsung delivers beautiful picture and sound but lack of Dolby Vision ruins it all, so it’s Sony Vs LG in premium television category, and this Sony A90J just offers more than LG C2 even with their Evo panels which this TV already has. Reason for 4 stars is, I had to move my internet wireless router further because connection kept on dropping, and as per support for Sony TV it recommends not to have routers close. Second issue and an annoying one, I have a Bose soundbar and every time I turn on this tv it asks to go through setup for this soundbar. It’s pricey, but Google TV offers all apps compared to others, and that’s a huge win in my book. Reviewers rave about speakers on this TV, still can’t compete with a soundbar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NYQ83, Thanks for the review and for sharing your experience. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. As for the network connectivity, it is recommended that the TV and router be at least 1 meter (3 feet) apart. Also, try to perform power reset on your TV by pressing the power button for atleast 7 seconds and make sure that the software of the TV is up to date. This may help resolve the issue with your soundbar setup. Lastly, it's great to hear that you're happy with the app offers from Google. Thanks for choosing Sony. Enjoy! -Craig
Rated 5 out of 5 stars
The best of 2021 still phenomenal in 2023.
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Phenomenal television at a phenomenal price. Only complaint is that the sound is rather scratchy, so buy a sound system of some sort.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Rick, Awesome! We're glad that you are happy with your purchase. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin
Rated 5 out of 5 stars
Great tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Replacement for an old Sony xbr purchased in 2008. Love the OLED. Works well synched with my Sony sound bar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Starhammer, We are glad that you love your Sony BRAVIA OLED smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Color, Picture quality
Rated 5 out of 5 stars
Best Picture Award!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the crisp picture, intense color and center speaker coming from screen.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi streamlined, We're glad that you love the picture, color and speaker of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay
Rated 5 out of 5 stars
Great tv
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv. I enjoy the quality of the OLED screen. Highly recommend.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LuisOhh, We're glad that you are happy with your purchase. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Perfect gift!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture!! So far everything seems to work well. The menu navigation takes some time to understand. Google doesn’t always work the way you would expect-could be better. Sometimes it does not want to switch to full TV mode. The size was perfect for the space over the fireplace. When it’s off you hardly know its there. Installation team was superb and very accommodating! Would highly recommend. They hooked up our surround sound and walked us through the settings. Purchased as Christmas gift, installed in January - great choice!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lovy, We are glad that you like most of the qualities of our A90J. We are sorry to hear about the issues with the unit. To make sure the TV will run smoothly and to minimize any possible software-related issues, make sure the TV has the latest firmware by performing a software update: https://www.sony.com/electronics/support/articles/00119543. Despite your concerns, we are glad that you still like the A90J TV, Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent
Rated 5 out of 5 stars
Say no to backlights
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Ok so the OLED thing is for real and my eyes get less tired when I watch the AO90J than when I watch any other TV with a backlight. The inputs in the back face downward and it's super nice not to need counter pressure when plugging things in or pulling them out I mean if you're the type of person who plugs things in and pulls them out a lot.
I would recommend this to a friendBrand response from SonyListens
Posted .Hey imarkham,
Fantastic! Thank you so much for the 5-stars review & feedback! We are truly happy to hear our A90J perfectly suits your needs. We are also delighted you like the location of the inputs of this TV.
The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.
Thank you so much for purchasing our A90J and for choosing Sony!
- Romeo
Rated 5 out of 5 stars
Sony A90J - 55"
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love my Sony OLED tv. This is the best purchase I have ever made. The quality, features and refinement are without a doubt. Google tv is amazing. I still have my 2020 Samsung QLED tv but I simply fell in love with the tv as soon as I saw it in the store. Don't take my word for it. This is my gaming tv so the PS5 is hooked up.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Guzman,
Thank you for the 5-star rating and it's good to hear you're enjoying your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!
Regards,
David
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony A90 J
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Having the Best fun .. works great with the PS 5 everything else is plus picture quality is amazing my 3rd Bravia you can’t go wrong , I still have a 2009 model that still works and looks great , Best T.V IMO..
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SonyA90J, That's great! We're glad to hear that you appreciate the picture quality of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony. Jay
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great Sony
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very happy with my tv. Love clearness and being the newest
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mybeautifulsonytv, We are thrilled that you are very happy with your new Sony BRAVIA 4K smart Google TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for your purchase. Enjoy! Vincent
Rated 5 out of 5 stars
2nd geek squad visit
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Geek squad returned to set up my speakers Blu-ray and receiver. The speakers were reordered because of their better design for my setup. The team is extremely knowledgeable and did a great job measuring to mount speakers, calibrate them and then making sure all the remotes worked well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi IreneT, Thanks for sharing your feedback. It's nice to hear that you were assisted well by our local dealer. We hope that you also like your new Sony TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for your purchase. Thank you for choosing Sony! Vincent
Rated 5 out of 5 stars
Tv purchase & Geek Squad install
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bought a new Sony Bravia tv and sound bar. The geek squad did a great job with the delivery and install. Couldn’t be more pleased with product and service.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sammie Excellent service! We're also glad that you are satisfied with your purchase. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin
Rated 5 out of 5 stars
The real one
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV to switch to, I was always a Samsung guy till now.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi 2021, You chose the best TV brand! Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony. Enjoy! -Vincent
Rated 5 out of 5 stars
Sony does it again!!!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is one of the best purchases I have made to day. Great graphics and everything I need for the ps5.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Cookupboss662, You've made an excellent choice! We're thrilled to hear you like the picture quality and it works great with your PS5. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam
- Pros mentioned:Color, Picture quality
Rated 5 out of 5 stars
Best 4K TV
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony XR A90J is absolutely the best TV I have ever owned. The picture quality is outstanding right out of the box with standard picture mode. Seems like I am viewing on a broadcast monitor. It is that good. Excellent Color, Hue, Brightness, Contrast, and Sharpness. Very powerful picture processing. Excellent upscaling. Even motion smoothing works well without artifacts. Sony must adjust the picture individually and calibrate each of these before shipping. Every time I watch this TV it amazes me how good the picture is! Sound quality is very good and can really be enhanced with a Sony HT-A7000 soundbar that is designed to link to this TV. The best part of using this soundbar is that it can utilize the TV's built-in speakers and be controlled by the TV. Every feature of this TV is well thought out and top notch. If you want the best possible 4K TV available at this time, this is it beyond a doubt. The Google TV system is easy to use and allows simple but powerful way to control and stream TV.
I would recommend this to a friend - Pros mentioned:Color, Picture quality
Rated 5 out of 5 stars
Great Picture!!
||Posted . Owned for 1.5 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony Bravia A90J – Stunning Picture Quality⭐⭐⭐⭐⭐ The Sony Bravia A90J is an absolute masterpiece. The OLED panel delivers perfect blacks, vibrant colors, and incredible contrast, making every movie and game look breathtaking. The XR processor enhances upscaling and motion handling, so even older content looks sharp. Google TV is smooth and user-friendly, and the built-in speakers sound surprisingly rich for a TV. If you want the best home theater experience, this is it! Highly recommend.
I would recommend this to a friend - Pros mentioned:Color, Picture quality
Rated 5 out of 5 stars
Sony Bravia XR A90J 55" OLED... Simply AMAZING!!!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.So far so good as is frequently said... This is the very best TV I have ever owned! Blackest of blacks. Fantastic & well-defined stunningly beautiful colors. The very sharpest of pictures without image degradation. The best native sound in any flat screen I've ever used or owned. Most intuitive & useful remote consisting of a robust, exquisite and elegant all Aluminum shell with backlight that comes on when the remote is handled. It assists me with seeing & manipulating the well constructed, user friendly and responsive buttons as well as other controls. This TV really has it all including a lightning quick processor which interfaces very well via WiFi and has yet to leave me "stranded" with a perpetual rotating "arrow" which so many TVs frustrated me with prior to this one. The Sony Bravia A90J TV is a pinnacle of form, function and usability that's made watching streamed (and other content) easier. Watching TV is more pleasurable now than I believed it could be! It was worth every penny spent on it. A great purchase! Thank you >>>>> Sony & Best Buy!!! :)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sammy,
You made the right choice! We're glad that you are enjoying the picture quality, remote functions, and responsiveness of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Amazing tv
||Posted . Owned for 1.5 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony A90J OLED TV delivers stunning picture quality with XR OLED Contrast Pro and the Cognitive Processor XR, providing vibrant colors, deep blacks, and lifelike detail. Its sleek design features ultra-thin bezels and an adjustable stand. Sound is immersive with Acoustic Surface Audio+ technology. Powered by Google TV, it offers seamless app navigation, voice control, and HDMI 2.1 for gaming. While premium-priced, its performance, features, and durability make it a top-tier choice.
I would recommend this to a friend - Pros mentioned:Ease of use, Picture quality
Rated 5 out of 5 stars
Sony A90j
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is my second Sony Oled and it is even better than my A8g 65inch. Setup was easy and the picture quality is amazing. The remote has the main shortcuts for apps and is backlit for ease of use in the dark while watching movies.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ShaneL, We are happy that you like the picture quality of your new Sony BRAVIA OLED TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Your continued support means so much to us. Thank you for choosing Sony! Vincent
Rated 1 out of 5 stars
Sony oled TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I put the Tv together plugged it and it did turn on. A red light flashed and nothing happened
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi WilliamW,
Thank you for choosing and purchasing Sony A90J BRAVIA smart Google TV.
We regret to hear you are having an issue with your new Sony TV. This is definitely not the customer experience we want you to have. To isolate and hopefully resolve this issue, please follow the troubleshooting steps from this link: https://www.sony.com/electronics/support/articles/00153674.
We want to make sure you’re taken care of and help check on your TV.
Should you need further assistance, you can email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the A90J:
We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.
Thank you for letting us help assist you.
Sincerely,
Vincent

































