Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

Your price for this item is $979.99
Clearance
The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 32 Showing 621-640 of 657 reviews
  • Rated 5 out of 5 stars

    Sony Bravia

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Deliverymen were very respectful; did as instructed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tighe, thank you for purchasing the Sony A90J and we're glad you had a wonderful shopping experience. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Sony 55" Bravia XR A90J

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have not turned it on yet, but given Sony's reputation it should be fine.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnkerAQualityProduct,

      We appreciate the positive feedback. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 3 out of 5 stars

    Gamer

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For how expensixe this tv is, if you have more than one gaming system youre screwed. One of the hdmi 2.1 ports is the ARC so you really only have 1. My xbox was lagging till i switched it to the hdmi 2.1 ports and it fixed it but now my PlayStation is lagging ao i have to go back and forth switching them if i dont want lag

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lifeproof, Thank you for sharing your experience with your Sony BRAVIA OLED smart Google TV. The HDMI IN 3 and 4 ports of our BRAVIA A90J supports the HDMI 2.1 features. Aside from this, HDMI 3 also supports eARC/ARC. We suggest connecting your gaming consoles to HDMI 3 and 4 instead.

      Should you need further assistance, you can email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Vincent Sony_US

  • Rated 4 out of 5 stars

    A little disappointing.

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV but not as good and lifelike picture as my 2010 Samsung 9000 series 55 inch TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tonkatony, thank you for the 4 Star review. We are sorry if our A90J did not live up to your standards. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. The picture quality may also depend on the signal and content. You may try adjusting the picture settings of this TV according to your preferences to isolate the problem:
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      If this does not help, please email us at socialsupport@am.sony.com with the following details so we can better assist you.

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Rated 1 out of 5 stars

    Defective tv

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv didn’t work from the beginning. I was surprised given that it was a Sony. Best Buy Geek Squad agrees that I received a lemon and are working to either repair or replace.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Absolute disaster of a product

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolute mistake to purchase this product. It stopped working 30 days after purchase and the so-called Best Buy consierge service is non existant.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasW, we are sorry to hear that the Tv stopped working. This is definitely not the experience we'd like you to have. We'd love to help you troubleshoot your problem and turn this into a better experience.


      May we also contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      BBY Username:
      Telephone Number:
      Additional Information regarding your experience with the A90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Erin Sony_US

  • Rated 3 out of 5 stars

    Returned

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not happy with Sony 55 A90J. Picture could not compare to my 2018 LG 55

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobH,

      We regret to hear that you're having issue with the picture quality of this TV. We apologize for the inconvenience. To isolate this issue, let's configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      In any case that you need our assistance, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the A90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent all around performing tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The level of picture and motion quality is everything I had hoped for. Having a somewhat bright living room, I was worried about brightness and reflecting but this tv has well beyond the brightness and refraction of my previous edge lit tv. The motion and contrast is excellent as expected with an OLED. Formula 1 looks awesome! I listen through a stereo system so I'm biased but still thought the tv speakers held their own quite well for what they are. The software and remote are great. Easy to navigate menus and I was surprised to learn the remote will also control my Playstation. Games look great btw. I haven't witnessed any of the competitive tvs in the same price point but this seems like a good deal in price in my mind.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KoleK, We are thrilled to hear that you now have a smart Google TV with picture and motion quality you had hoped for. We always strive to deliver the best picture and sound quality with our TVs. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 1 out of 5 stars

    not good qaulity, dont buy it

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the TV on June 2022, after 5 months it's start to have problem, every 10 minutes tv start to making noise then the screen goes black. I contacted best buy customer service they said I need to call sony first before I contact them.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TianxW,

      Thank you for choosing and purchasing Sony A90J BRAVA OLED smart Google TV.

      We regret to hear you are having an issue with your Sony TV. This is definitely not the customer experience we want you to have. Please make sure your TV is up-to-date by performing a software update: https://www.sony.com/electronics/support/articles/00119543. The updates improve the general performance of the TV and resolve any possible software-related issues. If you are watching from an external device such as Blu-ray player, etc., please make sure it is connected securely to your TV. You can unplug and plug it back again. Perform a power reset to further isolate the issue: https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-01_03.html.

      Should you need further assistance or if you have other concerns, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A90J :

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      We hope you will consider Sony again in your future purchase.

      Sincerely,
      Vincent Sony_US

  • Rated 1 out of 5 stars

    TV_Not_Working

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV was delivered and replaced twice, but no one knows how to make it work. It has been over two months.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CustomerWithBadExperience, We are sorry to hear about the issue you are having. This is definitely not the case for our TVs nor the experience we want you to have. We would like to know more about the specific issue that you're having with your Sony TV. May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the A90:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Sam Sony_US

  • Rated 3 out of 5 stars

    Not what I expected

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I heard so many good things about this TV, but it didn’t wow me at all.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Flyguy1111,

      Thank you for the review. It is really unfortunate that our 55" A90J didn't live up to your expectations. This is definitely not the experience we wanted you to have on our premium TV. We'd love to know more about your concern and help you out. If you can explain in a little more detail that would be appreciated so we can best assist you.

      May we contact you directly? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,

      Romeo
      Sony Social Support Sony_US

  • Rated 2 out of 5 stars

    Overpriced!

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Decent tv but not worth the price! The picture isn’t noticeably better than a Sony tv I purchased back in 2013.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bakari7,

      Thank you for choosing and purchasing Sony A8H Bravia OLED Ultra HD TV.

      We regret to hear about your experience with your Sony BRAVIA TV. This is definitely not the customer experience we want you to have. We can always adjust the picture quality of your new TV from its settings. For more details, please visit this link: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html. The picture quality will also depend on the source. Set the picture settings of the app or external device to the highest possible settings. We also suggest playing high-quality content for best viewing experience.

      Should you need further assistance, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A8H:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,
      Vincent Sony_US

  • Rated 1 out of 5 stars

    I paid more for the Geek Squad and why!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The guys were supposed to have my sound and TV on one controller. This was not the case. When I got home my TV was connected to one controller and to turn my sound up I had to use the other controller. Of course I was not home to see over all of this or I would have questioned the out come. I paid the money for the 4K and glad but the connection off all the components I am not happy at all!

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55A90J the best

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture better than I expected and I expected a lot . Have this 55 inch TV in a 12’ by 13’ room and sound is good. Glad I didn’t get larger. Going to pass on buying a sound bar for now. Owned Sony tvs for the past 30 years and this one does not disappoint me. Glad I purchased it. Older top end Sony tv worked well just wanted a larger tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarlM, Thanks for sharing your feedback. We are glad that you like your Sony BRAVIA 4K smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My favorite TV, ever!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve never seen clearer, crisper, smoother, or more beautiful images on a flatscreen. I mainly use it to watch movies, so I appreciate knowing this flatscreen’s specs meet Sony’s highest standards. It’s also great to know it’s calibrated to watch Netflix shows at their best. Even YouTube videos look fantastic. 4K Blu-rays pop in a way I’ve never seen before. Truly extraordinary!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Falfaro, We are thrilled to hear that your new Sony BRAVIA is your favorite TV ever. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 1 out of 5 stars

    MEASUREMENTS ARE WRONG

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buys measurements on the website are WRONG. It is not 50.5 inches across. It is 48 inches.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Unhappy,

      Thanks for reaching out to us. We sincerely appreciate your feedback about the product dimensions on the Best Buy website and we're sorry for the inconvenience. If you are looking to figure out the measurements of the screen width of this 55" A90J, it is approximately 48.15 inches (1,223 mm) in the standard position, soundbar position, or without stand.

      You may also refer to this link for the complete TV dimensions.
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-55a90j/articles/00263819

      Should you have any other questions, our team will always be glad to be of service via phone or chat through this link: https://us.esupport.sony.com/support/s/support-contact?language=en_US or you can email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best T. V.......ever!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All the positive things everyone has said & then some are true. Im an older guy & still watch mostly cable. And the way this upscales that content is nothing short of amazing. It's a beautiful picture & great sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Beatlesdan, We are thrilled to know that your new Sony BRAVIA 4K smart Google TV is the best TV ever for you. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture and sound.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and great sound. We didn’t use the sound bar we bought because the tv had better sound. I wish we’d gone bigger. My only regret.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user429443, we're glad you like the picture and sound quality of our product. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Vivid colors

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. The color is great I have it opposite a window ans very rarely have reflection issues with it. The sound is good tv. Would buy it again without hesitation

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MCMP, That's awesome! We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A huge upgrade

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound are fabulous! Would recommend this to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome upgrade CarolH! We are so glad to hear that you are happy with your purchase! Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. -Carl Sony_US