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Customer Ratings & Reviews

Your price for this item is $979.99
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The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 33 Showing 641-657 of 657 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony oled 55"

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impressive! Very clear and detailed picture from all angles.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello user654640, We are thrilled that you are impressed with the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Glenn

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV for what I gave for it thanks best buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user925258, We are happy that you now have a great smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Need help on how to use the TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Need to be helped on how to use the TV. I have a television that can’t access live TV. What a joke. A tv that can’t get live tv. Only recorded playback of recorded programs

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alien, We appreciate your feedback and we're sorry to hear that you're having an issue accessing live TV. This is definitely not the experience we'd like you to have. We'd love to help you troubleshoot your problem and turn this into a better experience.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      BBY Username:
      Telephone Number:
      Model Number:
      Additional Information regarding your experience with the A90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Erin Sony_US

  • Rated 5 out of 5 stars

    Great Product and Staff

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is spectacular. The sales staff was knowledgeable, efficient, and so pleasNt to deal with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LauraS, Awesome! Thank you for sharing such an excellent shopping experience. We are glad that you are satisfied with your purchase and you are enjoying everything about this great TV. It sounds like we hit the mark with the A90J. The BRAVIA XR A90J OLED TV, powered by the all-new Cognitive Processor XR, features next-generation technologies that redefine the viewing experience. Engineered for beauty inside and out, the A90J brings a premium, minimalist-inspired design that fits even the most sophisticated of aesthetics. Thank you for purchasing the 55" A90J and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV Model Questions

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am not a techie at all. I have a few questions as I am considering the purchase of the Sony X901J. I also see the A901J, what is the difference? I have big side speaker, woofers, etc. for my present plasma TVs purchased several years ago. I do not do any gaming, just enjoy tv and Netflix. Do I need the 901 or would the 801 meet my needs. Price is not an issue, I just want a superb quality viewing experience, which is why I am limiting my search to Sony products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyShopper, Thank you for the interest of purchasing the X91J and A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA 85” X91J boasts the impressive 4K HDR Processor X1 that preserves lifelike clarity and detail as the creator intended. With Full Array Local Dimming and TRILUMINOS Display, experience deeper black levels, greater contrast and vibrant color from your favorite movies, TV shows and games all on the big screen. Thank you for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Sony does it again

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, Sony never disappoints matched with the Sony slim TV mount make my game room complete.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Brett, We are glad that you now have an excellent smart Google TV. You chose the best TV brand. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Good picture, bad user experience

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and features but the Google TV UI is sometimes very sluggish and other times the TV will just freeze and need to be unplugged to be reset.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best Television sold in the United States

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Reviews from Rtingscom are confusing, I have owned every new OLED and the LG G1, C1 and Sony 80J are great. However, nothing sold in the United States is as good as the A90J. Yes, it cost more but you cannot beat the picture quality,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OCHDR, Wow! We're thrilled to hear that you feel that the A90J is the best TV in the market. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy and price!! Love the product and the customer service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LilianaP, We are glad that you love your new Sony BRAVIA smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 3 out of 5 stars

    Mr

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture not near what I hoped for. Tried different settings but nothing worked. Skin tones just didn’t look right. Tried settings suggested on the internet. Still didn’t work.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamR48,

      We are sorry to hear that you are having an issue with the picture quality of your BRAVIA TV. If you are using an antenna/cable connection, please make sure the cable is connected securely. You may unplug and plug it back again. If you haven't tried the Auto picture mode yet, set the picture setting to Auto picture mode to automatically selects the picture mode based on the content being viewed: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html.

      We take all user input seriously and will make sure your comments reach the appropriate person. If you are still having the same issue, you can email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Vincent Sony_US

  • Rated 5 out of 5 stars

    Setup

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In my bedroom, I’m considering replacing my 2018 55“ LG C8 (not bright enough) with a 55” Sony A90J. Hopefully brightness will be better. But I noticed the A90J uses a google app during setup. But I don’t use any google apps. Not even on my Apple iPhone. Will this be a problem during setup??

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi markzachary, Thank you for taking the time to review the XR55A90J. Our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™ for unparalleled brightness and pure blacks. You do not need an internet connection to use the tuner channel. Using just your antenna and an ATSC 3.0 tuner, you'll be able to watch available stations in your location.
      Thank you for choosing Sony. Jay Sony_US

  • Rated 1 out of 5 stars

    Never got the experience

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was very excited to get this TV as the 55" was on sale for $999 at best buy. My current TV was 9 years old and I wanted to upgrade. Unfortunately when I plugged the TV in I got 5 flashes of red light from the LED below the screen. I called geek squad and they came over to look at the TV and said it was dead and recommend I return the TV. I was still well within the return window so I brought it back to best buy and got a full refund. The 55" size is discontinued so I couldn't get a replacement. At this point I'm researching for a new TV. I'm bummed out about this but I got my money back with no hassels.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bond,

      We are sorry to hear about what happened. That is definitely not the customer experience we wanted you to have. We take all user input seriously and will make sure your comments reach the appropriate person. If you cannot find a 55", you may want to consider our 65" A90J instead. They have the same specifications, just a little bigger.

      We hope you will consider Sony again in your future purchase. Should you need further assistance, you can email us at socialsupport@am.sony.com.

      Sincerely,
      Vincent Sony_US

  • Cons mentioned:
    Vrr

    Rated 3 out of 5 stars

    gaming

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Oled is king of the TVs no question, I just dont understand why such expensive being sony oled have only one hdmi port supporting 2.1 and doesn’t even VRR and ALLM. where other brand oleds support all four ports with full vrr and allm.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gaming,

      Thank you for sharing your feedback with this new BRAVIA XR MASTER Series A90J. The A90J is the best ever OLED TV from Sony, powered by the revolutionary Cognitive Processor XR. This TV is more advanced compare to the other OLED TVs. The A90J supports features specified in HDMI 2.1 such as 4K120, eARC/ARC, ALLM, and VRR will be available via a future firmware update. These features will available in HDMI 3 and HMDI 4. For more details, please check the full specifications and features from the link below:
      https://www.sony.com/electronics/televisions/a90j-series/specifications

      In any case that you need our assistance, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the A90J:

      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 5 out of 5 stars

    Yep

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying this since I got it. I believe this was a good purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyBraviaOLED, We glad that you are pleased. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Enjoy! -Craig Sony_US

  • Rated 1 out of 5 stars

    Bravia OLED LINES THROUGH PICTURE

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is only 30 days old and lines are going through picture and randomly shuts off i missed the 15 day return window and now best buy wont back up there product and sony is making me jump through a bunch of hoops i just want my tv replaced as it costed over 1000 dollars

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user148953, We are sorry to hear about your experience with our premium Sony TV. We would like to get in touch with you for assistance and to make sure that you are taken care of. May we contact you to help? If so, please send us an email for us to better assist you on your concern. Unfortunately, due to the current Best Buy phishing protocol for your protection, we cannot provide a direct email or phone number for customer support as of now. Please find Sony Electronics' Support information: Go to our support website > click on “Support” > scroll down click on “Contact Support” > click on "TV and Projectors" and from there you'll see different ways to contact us.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Name:
      BestBuy Username:
      Model Number:
      Question/concern:
      Telephone Number:

      Regards,
      Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Buy this only if you get an extended warranty

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this last year when it was brand new ($3k..). It dies a couple of weeks after the standard one year warranty expired, and Sony offers zero assistance. Additionally, even if it was under warranty period, you'd have to find an authorized Sony repair center. Was used primarily with an xbox series X. Will never recommend buying a bravia sans warranty. Colors and image were beautiful while it lasted, but not worth it.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ibanez012003,

      Thank you for choosing and purchasing Sony A90J Bravia OLED Ultra HD TV.

      We regret to hear about what happened to your Sony BRAVIA TV. This is definitely not the customer experience we want you to have. We can review your file so we can understand the issue clearly.

      May we contact you directly to assist you? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Case Number:
      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A90J:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,
      Vincent Sony_US

  • Rated 1 out of 5 stars

    Sony TV arrived dead out of the box

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    we were very excited to receive our tv today especially for the NFL playoff tomorrow 1/30/2022. unfortunately, when we connected or set it up it wouldn't power "On". we received a dead brick. now we have to go through the lone return and reorder bestbuy process. it took us at least 5 days to get it now we are possibly looking at another 5 days for a new one. Terrible Experience bestbuy website wouldnt allow me to upload photos

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi inspector1,
       
      Thank you for choosing and purchasing Sony A90J Bravia OLED Ultra HD TV.
       
      We regret to hear about your experience with your Sony BRAVIA TV. This is defintely not the customer experience we want you to have. It's good to know that the seller already process a replacement and hopefully, you will get the new unit as soon as possible.

      If you have other concerns or need further assistance, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
       
      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A90J: 
       
      Sorry for the inconvenience and hope to speak directly to try to resolve this matter.
       
      Thank you for letting us help assist you.
       
      Sincerely,
      Vincent Sony_US