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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 957 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 55" Class BRAVIA XR X90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The family has been very happy with the picture quality of this TV. Our former TV would often have a blurred picture while watching sports, but this model is always clear. Theatrical movies look fantastic

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mr1Bigpup, That's amazing! We're very happy to hear that you and your whole family are enjoying the picture quality, especially when watching movies. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought a 55inch sony and its a pleasant surprise in a second i can go from you tube to netflix. I brought the tv home about a month ago and i have not went through all the features yet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVheaven, We are happy that you like your brand new Sony Bavia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Works great with PS5 as well. Picture quality is excellent from any angle. My surround sound system sounds even more clear with this tv than my previous tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kidjo6, We are glad you now have a great smart TV for your PS5. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Deal.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great. This is the perfect size for my living room. Setup by Best Buy was fast and things worked perfectly from the start. It has many more features than I expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ColoDan, We are thrilled to know that you now have a great smart Google TV that is perfect for your living room and that it has features that exceeded your expectations. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    You’re Ultimately Paying for the Name - Sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was given a pretty good deal on an open box purchase of this TV. It’s a great television. However, everywhere I look, the TCL 6-Series has better ratings than this and it’s $300 less in price. Until I test out the TCL, this is a really good TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyDiggityNC, Thank you for taking the time to review the BRAVIA XR X90J Full Array LED TV. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this Sony to replace our curved 55" tv that broke down after only six years. This Sony has a beautiful, clear crisp picture. Very clear and the colors are amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BCAQueenie, We are thrilled to know that you are amazed with the picture quality of your brand new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv has an amazing picture and is generally easy to setup. The Google Play component is a bit of a pain, and I’m unable to add the Showtime Anytime app. The voice remote is a plus.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Magda, We are thrilled to hear that you are enjoying the great picture and easy setup for your new Bravia LED 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture with fast hardware.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this TV for my parents because I also love my 65” Sony Bravia. Great picture quality and my parents are happy and are able to navigate the android tv without issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wingdingy, Thank you for purchasing the Sony X90J! We're thrilled to hear your parents love the the great picture quality of their new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Don’t mess with success.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture for a great value. We purchased the larger version of this same television last year. When we needed another set for our downstairs family room we came right back and bought the down1sized version for the smaller room. Love this brand and product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jsbl, we're glad you love the picture quality of newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Cons mentioned:
    Glare

    Rated 4 out of 5 stars

    Model upgrade?

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not sure the extra money spent over the older model was worth the extra $200. Also bought 2 TVs and have directly side by side. Picture quality has different brightness if the same thing is playing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MRjg, We appreciate your feedback. Our X90J and other 2021 models are definitely an upgrade to the previous models. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 Bravia X90J

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia XR X90J 55 inch TV is an excellent TV. The Google TV interface is easy to use to find streaming TV apps. Has a great picture. Replaced a Sony 40 inch TV that was 15 years old.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sony55BraviaX90JTV, That's great! We're glad you're enjoying the Google TV interface, ease of use, and excellent picture quality of your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    An excellent Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have 2 of these televisions and both exceeded my expectations…picked them up on Deal of the Day. I will not be purchasing any more Samsung TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LetsGoBrandon, That's awesome! We are thrilled to hear that your Sony BRAVIA 4K smart Google TV exceeded your expectations. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied Sony customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up. Sony remotes are very user friendly. Picture is great and the sound is pretty good too, coming from a flat screen TV. Overall, a very good value for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Convenientphonecharger, We are happy you like the overall quality of your new Sony TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Phenomenal

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went to Best Buy for a Samsung and the sales associate showed us this one and couldn't be happier with it. Much better than the one we originally was going for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Perfect, We are thrilled to know that you chose our BRAVIA X90J over another brand. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Count on Sony Quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony’s panels have the best color accuracy out of the box. Al try bough pricier than some other brands, the build quality is excellent. Erycesdy to set up with Google Interface.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spectral,

      We appreciate the positive feedback with the television and we;re glad you like the color uqlity and smart features of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size. Quality of picture is great. Service man who installed the tv was professional and did a great job. We are very pleased with our Sony purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mandjhopkins, We are thrilled to know that you are very pleased with your Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is great, size is perfect, sound quality is amazing with the added sound bar! When watching a movie, it’s like we’re at a theater!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jojo, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love, love my new tv such a crisp picture. Very easy to hook up though my Netflix keeps kicking me out of a program and sends me back to my regular tv programs and I can't figure out why.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bravia, Fantastic! Good to know you like the ease of setup and exceptional picture quality of your new Sony TV. If Netflix or other streaming apps drop back to the home screen after 10 minutes of streaming, perform a factory data reset (FDR) on the TV. Please refer to this link for more details.

      https://www.bestbuy.com/site/sony-55-class-bravia-xr-x90j-series-led-4k-uhd-smart-google-tv/6453205.p?skuId=6453205

      If you are unable to resolve your concern, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55” with Soundbar!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this Television and the Sound Bar! Great picture and Sound. It’s perfect for a lot of view especially forSporting Events which is my favorite!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTv, We are thrilled to know that you love your new Sony BRAVIA and soundbar. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Pic.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture smoth installation, everything was handaled smooth. The installers where great to get along with and very knoledgable. I would recomend this product to everyone I know.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DracDisplay Awesome! We're thrilled to hear that you are loving the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US