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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 957 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent quality Sony 55”

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 55” Sony Smart TV has an outstanding picture and clear audio. The installation process took less than 20 minutes by the guys from the Geek Squad. The TV is easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve, Fntastic! We're glad that you like the picture and audio quality, ease of setup and use and installation process. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great value for a superb set

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV. Great picture. Very easy and intuitive operating system. All the apps you could want. Only OLED can provide a better picture. Great value with this set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello kekirk, We are thrilled to hear that you like the picture and sound quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing your feedback and for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, fine contrast. I have to say at this price level I don't think you could get any better of a television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bravia, Thanks for sharing your feedback. We are glad that you like the picture quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Vincent Sony_US

  • Rated 5 out of 5 stars

    SO happy with purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the stackable LG washer and dryer and am very, very pleased with the purchase. Salesperson was friendly, helpful and knowledgeable as were each of the employees responsible for collecting payment and scheduling delivery. They used So Cal Delivery and the delivery went off without a hitch. Ours is an awkward and challenging access - you’d never have known that. The guys arrived prepared, had correct tools and understood what to do. So impressed. The best part? The clothes are so clean and fresh after washing. SO happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DFD3935, We are glad you are so happy with your purchase. Thank you for your time and feedback. Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is beautiful only issue I had was that there was no av plug in on the tv so I had to get a specific attachment to plug in my av stuff. No biggie though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lyndsey, We are glad that you like the picture quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv and right size!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new tv. The size is great without being overwhelming. The picture and sound are amazing. Best Buy installers were excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bravo, That's awesome! We are glad you love your new Sony BRAVIA 4K TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55" Bravia XR X90J

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful Picture. I installed and set up myself...no problem. Little learning curve (it replaced a very old tv), but will be getting another for different room soon!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LYinBu, That's good to hear! We are glad you like the picture quality of your new Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this Sony tv has great picture quality I also liked the inputs for my accessories, nice customer service provided from Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello fullnet, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's great to hear that you were assisted well by our local dealer. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very satisfied

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything was amazing. Delivery was quick and efficient. Setup was very easy, and the picture and sound are amazing with my cable and video games. Definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amazing, We're thrilled to hear that you love the ease of setup, picture, and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this for gaming with a Playstation 5 and it is the best visuals and quality out of any recent tv ive had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gaymercody, Awesome! We're pleased to hear you like the picture quality and it works great with your Playstation 5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia is best set available today. !!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far this tv has the best picture I've seen in my lifetime... everything about this set is first class hard to imagine how it could be any better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Satisfiedcustomer,

      Very nice! We're glad you like the picture quality of the TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony and Geek squad simply the best : )

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Sony Bravia, great sound wonderful picture. Geek squad delivered and installed super smart install and set up.Love my Christmas present : )

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello budstercat, We are thrilled that you love your Sony Bravia 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! This is not Sony’s top of the line tv, but it has a great picture and worth every penny if you want a great picture at a decent price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mhmc46,

      Great! We're glad that you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Man I'm so happy I finally upgraded my tv after about 10 years. I highly recommend, especially if you have a PS5. It works seamlessly with the Sony product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greg,

      Great! We're glad that you are happy with the upgrade. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV so far. Nice picture. Geek Squad installed Aug 18 and hooked it up to our surround sound. We are enjoying it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyL,

      Thank you for the 5-star rating! We're glad you're enjoying your new Sony television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV without the OLED price tag!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! We are upgrading from a Sony Bravia and we were pleasantly surprised by the clarity and picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi St33, Amazing! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia 55"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This 55" is our second Bravia. We bought it because we love our first one (77"). Wonderful picture and straightforward controls.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Andy, We are glad that you love your Sony BRAVIA and you purchase this new one. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY Bravia TV #2

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently bought 2 new SONY Bravia TVs for my new home and I can't be happier. They both are outstanding TVs. Excellent value too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SanusAdvancedTilt, That's awesome! We are glad that you are happy with your two Sony BRAVIA smart Google TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture and $600.00 less than my last 55-inch TV. I had Best deliver, Install and set up Tv. Best thing I did, real professional job.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MAXOMAN,
      Awesome! We're happy to hear you like the great picture and reasonable price of your new TV. Nice to know how your TV was properly delivered, installed and setup by the store technician. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Great gaming tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. I have a 900E and a 900F. Both are great TVs. This one is even better. 120 Hz and VRR both are great for a gamer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OldGamer, Thank you for upgrading to your new Sony X90J! We're thrilled you appreciate the 120 Hz and VRR feature of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US